Knowledge Base
Semrush Toolkits
AI PR
Getting Started with AI PR Toolkit
Creating and setting up your account

Creating and setting up your account

To start using AI PR Toolkit, you first need to sign up and create an account. You’ll get access to the tool for 7 days as part of your free trial. Here's how to get started.

Sign up for your free trial

Create an account using your Google account or email address and password. In the left sidebar, click PR, then click Start your free trial.

Creating and setting up your account image 1

On the AI PR Toolkit landing page, select Base or Pro, enter your billing details, and click Try for free.

Creating and setting up your account image 2

After 7 days, your account will automatically upgrade to the selected paid plan unless you cancel before that.

Explore key features

Each trial gives you access to most features, with a few limitations depending on your selected plan.

Here’s what you can do during the trial:

Both on Base and Pro trials:

  • Find media outlets that LLMs often cite in your industry
  • Search for media contacts using keywords
  • Import your contact lists
  • Build and organize media lists
  • Create PR pitches and press releases with AI 
  • Use AI to generate subject lines and preview text

Only on Pro trial:

  • Set up brand monitoring queries (up to 3,000 mentions)
  • Track your brand in online news, blogs, and discussions

You’ll see usage counters in Media Lists and Media Monitoring so you can track how close you are to your limits.

Not available during the trial

  • Authenticating a domain
  • Sending email campaigns or follow-ups to media contacts
  • Accessing email performance statistics
  • Viewing Media Database contact details (emails, phone numbers, social profiles)
  • Browsing weekly updated data on LLM-cited media (the trial is only 7 days)

You can still preview and send test emails to yourself, but sending outgoing campaigns requires a paid subscription.

What to do on the trial: first steps

Once you start your trial, we recommend:

  • Creating topical searches for AI-cited media outlets 
  • Exploring the Media Database by creating keyword searches
  • Creating your first media list and importing your contacts
  • Writing your first pitch and press release

When you upgrade, you’ll be able to connect your domain and send campaigns right away.

Learn more

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