PR Strategy & Planning, PR Tools & Software ∙ 10 min read
What is Media Intelligence and What Can It Do for Your Business?
Kamila Hanson ∙ 24 Jun 2025
Just tracking mentions isn’t enough anymore. Brands are being talked about across hundreds of channels — from podcasts and industry blogs to viral TikToks and forum threads. But without deeper analysis, most of that data goes to waste. The real opportunity? Turning those scattered mentions into insights that actually drive strategy. That’s where media intelligence […]
PR Tools & Software ∙ 16 min read
The 7 Best Cision Alternatives for 2025 (Features & Pricing)
Zuzanna Dora ∙ 23 Jun 2025
Cision is one of the most widely recognized PR tools— used for media monitoring, journalist outreach, and press release distribution. But depending on your team’s size and needs, it may not always be the best fit. Whether you're a fast-growing brand, a small in-house comms team, or a PR agency looking for a more intuitive, […]
PR Tools & Software ∙ 19 min read
13 Top Brand Monitoring Software for PR Managers Compared (2025)
Zuzanna Dora ∙ 18 Jun 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. Prowly is the best brand monitoring […]
PR Tools & Software ∙ 22 min read
17 Top Competitor Analysis Tools to Track Your Competition
Mile Zivkovic ∙ 16 Jun 2025
Why do you need a competitive analysis tool? To follow your competitors' traffic, SEO insights, and analyze their marketing channels. Giving yourself the tools you need to boost your online presence. A good PR strategy requires being a step ahead of your competitors. So this is why today we're giving you a full list of the very […]
PR Strategy & Planning, PR Tools & Software ∙ 16 min read
Top 5 Media Monitoring Services & Tools in The UK (2025 Guide)
Mile Zivkovic ∙ 12 Jun 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
PR Tools & Software ∙ 13 min read
The Best 7 Muck Rack Competitors & Alternatives for 2025 (Features & Pricing)
Natalia Koltunova ∙ 10 Jun 2025
Looking for a Muck Rack alternative that actually fits your team's size, budget and workflow? As PR becomes more data-driven and media landscapes shift, many small and mid-sized comms teams are rethinking their PR toolkits. Whether you're a growing agency juggling multiple clients or an in-house team looking to pitch smarter—not harder—this guide covers the […]
PR Tools & Software ∙ 20 min read
How to Choose the Best PR Analytics Tools in 2025: Metrics That Matter Most
Kamila Hanson ∙ 9 Jun 2025
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
Media Database ∙ 12 min read
9 Best Journalist & Media Databases Compared (2025)
Bart Donda ∙ 3 Jun 2025
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
PR Tools & Software ∙ 9 min read
Meltwater Pricing—How Much Does Meltwater Cost in 2025?
Mile Zivkovic ∙ 3 Jun 2025
Meltwater is PR software platform that helps track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Unfortunately, Meltwater pricing is impossible to find on their website. Based on research and user […]
PR Tools & Software ∙ 4 min read
Muck Rack Pricing in 2025 – How Much Does it Cost? [+ Muck Rack Alternatives]
Bart Donda ∙ 30 May 2025
Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team. Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more. Unfortunately, Muck Rack pricing is impossible to find […]
Media Monitoring, PR Tools & Software ∙ 15 min read
Best Brandwatch Alternatives: Compare Features and Pricing in 2025
Dominika Kuras ∙ 30 May 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management. […]
PR Tools & Software ∙ 16 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 27 May 2025
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]