PR Measurement & Analytics ∙ 15 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 25 Jun 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Tools & Software ∙ 22 min read
17 Top Competitor Analysis Tools to Track Your Competition
Mile Zivkovic ∙ 16 Jun 2025
Why do you need a competitive analysis tool? To follow your competitors' traffic, SEO insights, and analyze their marketing channels. Giving yourself the tools you need to boost your online presence. A good PR strategy requires being a step ahead of your competitors. So this is why today we're giving you a full list of the very […]
PR Strategy & Planning, PR Tools & Software ∙ 16 min read
Top 5 Media Monitoring Services & Tools in The UK (2025 Guide)
Mile Zivkovic ∙ 12 Jun 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
PR Tools & Software ∙ 9 min read
Meltwater Pricing—How Much Does Meltwater Cost in 2025?
Mile Zivkovic ∙ 3 Jun 2025
Meltwater is PR software platform that helps track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Unfortunately, Meltwater pricing is impossible to find on their website. Based on research and user […]
CSR & Crisis Communication, PR Crisis Management ∙ 14 min read
Social Media Crisis Management: How-to Guide for 2025
Mile Zivkovic ∙ 21 May 2025
Ever had one of those days when things suddenly blow up online and your notifications won’t stop pinging? That’s what a social media crisis can feel like—fast-moving, a bit overwhelming, and often unexpected. But here’s the thing: you’re not just watching from the sidelines. You’ve got the tools, the access, and the voice to step […]
AI in Public Relations ∙ 15 min read
18 Best AI Tools for Public Relations in 2025
Mile Zivkovic ∙ 21 May 2025
Artificial intelligence has found its way into every industry and job in the world, and public relations has not been spared. If anything, there are countless uses for AI in public relations, for activities such as: There are certain potential risks to these tools, such as accuracy and privacy concerns. However, AI tools for PR can help you […]
PR Tools & Software ∙ 14 min read
Top Communication Measurement Tools for PR Pros (2025)
Mile Zivkovic ∙ 20 May 2025
Measuring communication is like measuring how beautiful the contestants are in a beauty pageant. As much as you try, much of it boils down to subjective opinions rather than objective measurement. But just like beauty pageants have talent shows, interviews, and on-stage introductions, communication can be measured too. All it takes is the right tool […]
Media Monitoring, PR Tools & Software ∙ 11 min read
Top Keyword Monitoring Tools for PR Pros in 2025
Mile Zivkovic ∙ 20 May 2025
Where I am from, there is a superstition that every time you hiccup, someone, somewhere, just mentioned your name. Imagine you did the same every time someone talks about you online. The truth is that you don't have to imagine it, because there are keyword tracking apps that do exactly this: alert you every time […]
PR Tools & Software ∙ 9 min read
Best Twitter Monitoring Tools for PR Specialists in 2025 (Paid + Free Options)
Mile Zivkovic ∙ 14 May 2025
One mention is all it takes for your brand’s reputation to take a hit. In PR, Twitter is key—not just for connecting with journalists, but for monitoring trends, managing reputation, and staying ahead of the competition. The right tool offers more than metrics—it brings real-time alerts, sentiment analysis, and competitor tracking to make Twitter monitoring […]
PR Tools & Software ∙ 6 min read
2025 Vuelio Pricing - How Much is Vuelio?
Mile Zivkovic ∙ 12 May 2025
Vuelio is a popular PR and communications software platform used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a […]
PR Tools & Software ∙ 8 min read
Ditching Agility PR? 4 Better Alternatives for Smarter PR in 2025
Mile Zivkovic ∙ 25 Apr 2025
Choosing your PR software can feel like a gamble. All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, it’s one of the […]
PR Measurement & Analytics ∙ 12 min read
What is Brand Performance and How to Measure It in 2025
Mile Zivkovic ∙ 22 Apr 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, […]