Marketing & Promotion

Self-publishing offers so many paths and options that it can seem intimidating. One debut novelist shares her journey, with valuable tips.

However you decide to publish, it’s unwise to rely on someone else to build your career, or to be responsible for growing your readership.

How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.

There are a lot of publicists out there. How can you pick the right one? This is a crucial decision, so it needs to be approached with care.

This post was first published in 2012 and is regularly updated. First things first: an author's website, whether it gets

While it's not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Here's a 4-step game plan.

I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer. A

Social media is widely considered necessary by authors and publishers for book marketing. But is it as important as an optimized author website?

What every author needs to know before they hire a publicist, and how to work with one successfully.

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here's why.

Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.

Giving away your work isn't a problem if you've developed a strategy around it, and know how to turn new readers into fans.

by Sal Falko / Flickr The backlash against Literary Citizenship is underway, and perhaps it was inevitable. For those unaware

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here's a comprehensive rundown of the main strategies in use today.

It's been a trend ever since I worked full-time as a book acquisitions editor: Blog-to-book deals. I acquired or oversaw

Pinterest isn’t just for recipes, DIY projects, and home decor—it’s also a goldmine for authors who understand how it really works.

Now that 8th Note Press is closing, some authors are coming out and telling their stories of working with the publisher.

TikTok—with its built-in Shop—has become an important driver of book sales, with smaller influencers often yielding better conversion.

From the US Book Show: publishers have struggled with direct-to-consumer marketing in the past, but fortunately that seems to be changing.

No source would go on the record, but at least some agents and authors are in the process of securing rights reversions.

A panel at this year’s US Book Show reveals that publishers are starting to embrace niche audiences instead of trying to create blockbusters.

The startup publisher partners with influencers to breakout new authors, combining traditional marketing with influencer-driven promotion.

The press launched by ByteDance hasn’t yet had a national bestseller or viral hit within the BookTok community.

Each author’s budget is different, but these guiding principles can help frame your decisions about where to spend and where to save.

Authors are using creative and customized promotional boxes for galleys to generate buzz among media, influencers, and readers.