Caribbean digital
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This document discusses digital marketing and brand management services provided by an agency. It offers services such as brand research, strategy, and digital transformation consulting. It also discusses digital advertising offerings like smart ads targeting users based on parameters, WhatsApp messaging campaigns, and CPM-based traffic through banners, apps and video inventory. Exclusive digital launch campaigns on YouTube and music streaming sites are also mentioned. The agency claims to have access to a large user base and tools to effectively target and measure campaigns.
Caribbean digital
- 2. INDIA WESTAFRICA EAST AFRICA MIDDLE EAST SRI LANKA BANGLADESH MYANMAR MALDIVES Caribbean Global Presence
- 3. CARIBBEAN OBJECTIVE Create a digital plan which enhances the Brand Value ,increases the Visibility & builds a community of Loyal Viewers & drive right Targeted Customersinwards. A 360 degreedigital agency which manages all theaspects of marketing for anybrand WeCreate Brands WeManage Brands WeMonetizeBrands
- 4. BRAND MANAGEMENT How do you make real connections in anoisy world? We build digital-ready brands that are authentic, memorable, and deeply attuned to theiraudiences. A Brand is a non living human being which requires to be nurtured right from inception. Products fade away but Brands Survive Forever .So create a Brand with us and enjoy the journey Brand Research Brand IPR Content Strategy & Copywriting Digital Transformation Consulting Brand Strategy CompetitorAnalysis Music Syndication Distributeyour musicacross theglobe through our music label OnClick Musicat no extra cost . Partner with us and start earning revenue from Day 1 , without compromising on your copyrights on the album orsong. Global Platforms like Amazon Prime Music, Saavn, Gaana, Raaga,Spotify ,Deezer and manymore Global Digital Platforms MusicPiracy Content Strategy & Copywriting Digital Transformation Consulting Brand Strategy CompetitorAnalysis
- 5. DIGITAL MARKETING IS THE MOST AFFORDABLE, REALISTIC, MEASURABLE FORM OF ADVERTISING. WITH THE GROWING PENETRATION OF INTERNET DIGITAL MARKETING IS THE KEY COMPONENT IN ANY COMPANY'S MARKETING PORTFOLIO. WE PROVIDE ALL ROUND SERVICES WITH REGARD TO DIGITAL MARKETING WHICH MAKES US IMPORTANT TO BE A PARTOF YOUR TEAM. Marketing Strategy Social Media Marketing SEO Paid Media Data Analytics + Business Intelligence Content Writing & Marketing Digital Public Relations(PR) Influencer Marketing In Film Branding/ In Cinema HallAds Promote brand within movies or insidethe cinema hall during break or atstart Visible Brand Integration Logo presence in the opening slates ofthe film Rights to use stills & footage to makeco- branded ads for multi-media Logo presence on Films Collaterals& Social Media Handles Brand name Movie Tickets Digital Marketing
- 6. Smart AdsMarketing Weare one of the provider of Business intelligent One and Business Intelligent Two tool incorporated with Telco’s directly and also with data analytical companies which can help to get followingbelow: Promote your brand with LATITUDE Based, region based, exactspecified areawith real time mechanism of knowing where thecustomer situated. Segregationon the basisof age, sex, data usage consumption, Pin code, Specific right targeted Location based and much more Targeting based on 39 parameters (Pincode, Age. Prepaid/postpaid, ARPU, Gender, Location Based, region wiseetc
- 8. EXCLUSIVE CAMPAIGNS Digital Launch • Exclusive Launch on YouTube • Exclusive Mast Head Ad on YouTube • Mast Head runs fora complete 24 hoursas the region specified • Every person in that regionwhovisitsYou Tubeon that particular has towatch the ad • Mast Head ad gives a minimum of 10MViews Mast Head Ad
- 9. EXCLUSIVE CAMPAIGNS Digital Launch • Exclusive Launch on Gaana.com / Saavn.com • Gaana.com is recommended Option since itsthe no1 • Music Streaming Site right now inIndia • Exclusive Mast Head Ad onGaana • Exclusive Display on FrontHead • Entry into Top 10 songs of the StreamingPortal • Thedisplay makes sureof a minimum of 10 Lakh Online Plays • Profit Due to Association with Us – The Online Plays will be counted as streaming plays for which revenue will be generated . Amount invested will return back toacertain percentage . If the song is a hit then in due course of time entire amount will return back in the form ofrevenues
- 10. EXCLUSIVE CAMPAIGNS Radio Campaign • TeaserLaunch • Official Announcement by RJ • Album Launch on Radio • Exclusive Interviews with RJ onRadio • Song Premiere on Radio • Song Brand Recall – Primetime Song Plays
- 12. OUR OFFERINGS - SMART ADS 1. Real Time SMS, IVR, OBD’s – Targeting based on 39 parameters (Pincode, Age. Prepaid/postpaid, ARPU, Gender, Location Based, region wise etc) 2. What’s app Messaging 3. IVR/SMS - Toll Free ShortCode 4. CPM Based inventory of 20mn Daily active users – with total 400+ million users with aprox 7 million daily CPM impressions as a ballpark. 5. CPI based inventory of 1 mn successfully delivery of apk across globemonthly. 6. Mobile App distribution – OEM’s, Retailers, Playstore installs, CPI installation world wideetc
- 13. Big Data Analytical System with Business Intelligence • With Business Intelligenceweareable togive brand morevisibility • We have thecapability to bring targetcustomerswith respecttocampaign or productor brand. • With our Business Intelligent tool, weareable todrive traffic from almost all sources to the respective campaign or brand system with right and meaningful customers which can in return increase the loyalty viewership TARGETING USERS BASED ON 39 PARAMETERS
- 14. MOBILE APP DISTRIBUTION - OEM’S, CPI INSTALLATIONS,PLAYSTORE - Preloads across variousOEM’s - Installations via Push Notifications acrossOEM’s - Installations via directpublishers
- 15. Whatsapp Messaging as advertising tool - Capacity to deliver 4 mn messages a Day Reliability • Delivery through real mobile numbers Technology • State of the art interface to schedule campaigns on Whatsapp Security • Tools to segregate non whatsapp numbers and assured delivery • Image based , Text based and Video based campaigns
- 16. Whatsapp Messaging as advertising tool - Campaigns Showcase
- 17. CPM BASED TRAFFIC – BANNERS APPS AND VIDEO INVENTORY Wifi/Data Network –Mobile, Wifi –•Havedirect access to mainstream trafficof on daily basis. Segregation in terms of Desktop and Geo based targeting and OEM based. • Type of campaigns : In-browser notification, Banner ads, Interstitial, Pop ups, Video ads etc Our pioneering solution is: • Device agnostic -- serve ads on Mobiles, Desktops, Tablets • OS agnostic – serve ads on Android, iOS, Windows OS • Browser agnostic – Supports ad-insertion on Chrome, IE, Firefox, Opera, UC Browser • Real-time user-targeting based on: 1. Device-based targeting 2. URL-based targeting 3. URL keyword-based targeting 4. Location-based targeting 5. Browser-based targeting 6. Fixed / Mobile number-based targeting 7. Based on user-demographics
- 18. CPM based traffic – Banners Apps and Video inventory- Our Connectivity With Direct Platforms testimony Benefits 1.5 Billion users globally andcounting • With 20 Million Daily ActiveUsers • With 7 million impressionsDaily • CPM and CPD(ad block methodology)
- 20. Splash Screen
- 21. Home Page Banner
- 22. Native Banner
- 23. Native Video -auto play n click to play
- 25. Portal Banner
- 26. Icon AD
- 27. Pause Banner
- 28. Ad Format: Push Notification (content based only)
- 29. Ad Format: Discovery card Premium Placement (content based only)
- 30. Impact property: Like + Window
- 31. Sanjay Raj Kishore +91 9818663299 Thank you