Mobimasta Intro
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Mobile marketing agency Mobimasta offers a range of mobile marketing services including mobile portal management, gaming and application development, mobile advertising, m-commerce enablement, contests and promotions management, and comprehensive mobile campaign management. They provide strategy, planning, execution, and tracking for mobile marketing campaigns. Case studies include developing a mobile site and game for a Samsung phone launch promotion, generating leads for an IPL team jersey sale through mobile advertising, and creating a customized mobile game to communicate an Orbit gum brand message.
Mobimasta Intro
- 1. Mobile Marketing Products & Services
- 2. Who we are. Creative ideation Mobimasta is Developmen a one stop t & creation Campaign execution shop mobile •Sites, games, marketing apps, short codes etc. agency Mobile Media Buying
- 4. What we do. Strategy: Planning: how can what can be mobile be marketed & relevant to how my brand? Execution: • Who can enable the mobile interaction • How should this be advertised Mobile Marketing
- 5. A complete mobile marketing enabler Mobile portal management Gaming & Application Mobile Advertising • WAP development • Messaging Solutions • SMS • AdverGaming: customized mobile • Bulk SMS • IVR games for brands • Keyword & short code provision • Mobile Brochures • Ad banner campaigns • Mobile Microsites • In-game advertising • IVR services Contests & promotions management • Application development & data management Comprehensive mobile M-commerce enablement • Couponing campaign management • Blucasting
- 6. Mobile Portal Management: WAP SAMPLE ONLY Mobile site creation & hosting • Creative design & layout • in wml and/or xHTML Micro-sites for offers & promotions Product Portfolio placement Mobile content provision • Created around the brand • Covering ringtones, wallpapers, animations, logos, calendars, videos, games Lead generation or other Application enablement • Call to action (SMS/IVR)
- 7. Mobile Portal Management: SMS & IVR Activation SMS & IVR • SMS Keyword or Voice short code enablement • Product information • Referrals & tracking • Quizzes & contests • Voting / Polling Apps • Send to friend & virals • Outbound SMS / IVR calls • Custom apps • Regional customizations
- 8. Gaming & Application Development AdverGaming • Customize mobile games for brands • In game advertising • End of game dynamic slide • With ‘Active’ Advertising feature
- 9. Apps: Product Brochures Mobile Brochure • Product information • Dealer Network Information • Lead Generation
- 10. Apps: Customized Customized App • Functionality as per requirement • For Java phones, Blackberry & iPhone • GPS based apps • Google maps based apps • SNS integrated apps • Mobile Calendars etc.
- 11. Campaign Mobile Advertising Media Planning Media buying implemen tation Campaign tracking • Bulk SMS • OBD Push Advertising • Footers on push alerts (e.g. MyToday) • Banner Ads • In Game Advertising • In call Ads (CRBT) Pull Advertising • P2A footers • M-Coupons, Discounts, Redemption, Contesting • Bluetooth Proximity Advertising Retail • Interactive voting etc. • Location Based Advertising
- 12. M-Commerce Enablement Access the Select product Pay via mobile WAP payment Delivery of 1 site to buy tickets, memorabilia 2 Example: Clothes, match 3 gateways (ccavenues etc.) 4 products / service etc. tickets. How does it benefit? Provides additional shop-fronts Ease of purchase - anytime, anywhere Increased visibility and sales at much lower costs Adds innovation element for brand
- 13. Contests & Promotions Management Participation Gratification • Application • SMS Development • Inform: Winner • IVR calling • WAP • Gratify: Prizes Distribution Purchase Interaction
- 14. Comprehensive Mobile Campaign Management Promote using mobile advertising Enable via any combination of features How mobile can fit in? Core brand / Campaign objective
- 15. Case Studies
- 16. Case Study 1: Samsung Corby Objective Samsung Corby Pro • Brand engagement I Touch. I Txt. I Do It All! • Build purchase consideration Solution • Mobile WAP Site Photo Gallery | 360 O view | Colors • Product features/details Free Game • 360 degree views Touch or Txt wht • Dealer info rules ur life? Play • Corby Promo with me to find out & win Free Mobile • Corby Contest: WAP + SMS (Send Corby on 58888) Game! Click Here • Customized mobile game for contest participants with Corby Full Touch Screen branding Full Qwerty keyboard Results Comprehensive SNS & IM Handy 2 MP Camera • 150k unique users Versatile Music Player • 300k page views Know more >> • CPI < Rs 5 Locate Dealers >> • 10% downloaded Corby mobile brochure/ Corby mobile game © Samsung Mobile 2009
- 17. Case Study 2: Reebok IPL Campaign Objective Solution • Lead generation for Rbk IPL teams • Mobile WAP Site jersey sales • Product display • Order placement via mobile & payment via agent assisted IVR • Mobile Advertising Campaign • Banner Ad’s & Text Ads on Ad Networks Results • 800 leads generated • CPL of Rs.125 achieved
- 18. Case Study 3: Orbit Chewing Gum Objective • Brand engagement • User gratification with a brand relevant offering Solution • Customized Mobile games to deliver brand essence and communicate brand benefits. • Game Storyline: Deepika presents the only dental care specialist that helps improve her concentration and keeps her day ticking.. Orbit! You’ve got to help Deepika win the Orbit Gum mein Dum Sudoku Challenge.. Just pop n Orbit, relax, concentrate & get set to solve over a million puzzles. Try it!. Orbit it really works!” Results • Campaign on-going
- 19. Case Study 4: adidas World Cup Application Objective • Consumer engagement Solution • Customized Mobile Application created around adidas’s world cup campaign theme • adidas Legend downloads • Jabulani info & wallpaper download • Match schedules, groups, and standings • adidas gear showcase Results • Results awaited
- 20. Thank you