General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

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General Marketing6 min read

Everything You Need To Do Online When You Move Business Locations

If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.

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General Marketing4 min read

What In The World Is API? (Part 2: Knowing Your Limits and How To Use Data)

This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data. It is important to know this information so that you do not run out of API units and that you know what to do with your raw data.

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General Marketing4 min read

7 Ways To Ensure Your Website Makes a Good First Impression

You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere. The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well. While creating a cool-looking design is an excellent start, this shouldn’t be the stopping point if you really want to make the best impression on your readers in seconds or less. Unfortunately, this is usually where businesses do stop so they can move on to something else.

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General Marketing6 min read

7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing

Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H. James Harrington.

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