NESS 2025

October 21-22, Online

“The NESS event is truly remarkable. It attracts an incredible group of marketers from major publications around the world and brings together speakers on a diverse, but highly relevant range of topics. Strongly recommended for anyone in the field.”

Rand Fishkin, Sparktoro

Thanks to Our NESS 2024 Sponsors








Schedule & Topics

Covering all major news seo topics!
  • AI Overview Optimization

  • Technical News SEO

  • Google Discover

  • Google CWV, Page speed

  • Google Helpful Content Updates

  • AI Agents for SEO

  • Google Algorithm Updates

  • Newsroom SEO

  • Topics, Entities and Knowledge Graphs

  • Local News SEO

About NESS (News & Editorial SEO Summit)

The News and Editorial SEO Summit (NESS) is the first event of its kind, dedicated to all the things news publishers need to know to help them grow their organic search traffic.

NESS brings the best minds of the SEO and publishing industries together to share their insights and expertise.

From Google News to Discover, from Top Stories to news apps, you will learn what it takes to grow your presence in all organic locations where news is shown.

Testimonials

Glenn Gabe, G-Squared Interactive

NESS was an incredible conference to be a part of. I have now presented twice at NESS and both experiences were extremely rewarding. John, Barry, and Sam have done a great job gathering experts in News SEO, putting together a top-notch agenda for each conference, and then executing each conference flawlessly. And from an audience perspective, I found NESS attendees to be super targeted and highly engaged. NESS definitely stands out as one of the top conferences I have presented at over the years.

Glenn Gabe, G-Squared Interactive

Claudio E Cabrera, The Athletic

“NESS was a conference that was desperately needed in the US. When SEO was spoken about domestically, it was rarely if ever focused on news SEO and it’s impact in media as most conferences were e-commerce centric. To have a space for us all to discuss News SEO, teach our fellow peers about it and also trade ideas is magnificent. I’m glad this conference is here to stay.”

Claudio E Cabrera, The Athletic

Brendan O'Connell, The New York Post

“Presenting at NESS 2024 alongside Ed Hyatt of the WSJ was an incredible experience. The event’s focus on practical news SEO strategies, coupled with the opportunity to connect with experts like John Shehata, Barry Adams, Rand Fishkin, Martin Splitt, Lily Ray and Glenn Gabe, made it an invaluable platform for knowledge sharing. NESS is the must-attend for any news publisher serious about maximizing their online visibility. I’m excited to see what NESS 2025 brings!

Brendan O'Connell, The New York Post

Olaf Seydel, ZEIT ONLINE, Germany

“NESS brings together news SEO experts from all over the world to further enhance the visibility of digital journalism. I felt truly supported as a speaker, really enjoyed speaking at the event and left inspired as an attendee after attending the 2-day conference. Thank you for having me.”

Olaf Seydel, ZEIT ONLINE, Germany

Vivienne Goizet, Bild

“NESS is the most important SEO Conference for News Publishers. You do not find that much aggregated knowledge in one place. As a speaker the level of how well everything is organized is amazing. Content-wise you get hands-on, data-driven insights. It is an absolutely helpful deep dive into all topics publisher SEOs have to deal with on a daily basis, no matter if you are a team of 20 or the SEO-One-Woman-Show  in your house.”

Vivienne Goizet, Bild

Hannah Rohde - Wingmen Online Marketing

“Great conference, even if you are not directly working in but only working with the industry.”

Hannah Rohde - Wingmen Online Marketing

Marlon Câmara - Editora Globo

“NESS is truly the most relevant SEO event right now. What you see here is not discussed on any SEO blog. You can leave satisfied and inspired by the amount of new information and discussions.”

Marlon Câmara - Editora Globo

Bruce Clay

“We had a fantastic time sponsoring The News & Editorial SEO Summit (NESS). It was great connecting with a diverse community of news publishing professionals from all around the world. We were impressed with the quality of sessions, discussions and speakers at the conference. We walked away with many valuable insights into the news publishing space. For those in this industry, attending the NESS conference is a must if you want to expand your knowledge and build meaningful relationships.”

Bruce Clay

Web Editor in Chief SKF BV

Andrea Volpini, Wordlift

NESS is where industry thought leaders gather to share insights and shape the future of journalism and content marketing. It has been an absolute honor for me to attend as a speaker.

Andrea Volpini, Wordlift

CEO of Yankee

Rand Fishkin, Sparktoro

The NESS event is truly remarkable. It attracts an incredible group of marketers from major publications around the world and brings together speakers on a diverse, but highly relevant range of topics. Strongly recommended for anyone in the field.

Rand Fishkin, Sparktoro

Director of Konsulting

NESS 2025 Ticket Pricing

Get Your Tickets Below

Get NESS 2024 Conference Video Recordings

Get the full conference video recordings!

NESS 2024 Sponsors