PERFORMANCE MARKETING UNLOCKED PODCAST
EPISODES
CMOs and CEOs are growing further apart – why?
The past 12 months has seen CMO and CEO relationships worsen, but who is to blame?
Has Cannes 2025 been a success?
Unilever, Spotify, Amazon, Yahoo and more catch up with the PMW team along the Croisette to talk all things Cannes Lions 2025.
Resell me a… walkie talkie: Steve Riad takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
From clicks to context: The evolving world of programmatic advertising
PMW 30 Under 30 winners unpack how programmatic has evolved from a niche tool to a strategic must-have, while challenging myths, embracing AI, and championing cross-generational collaboration.
How Reddit keeps its platform safe for brands
On this podcast episode, learn why both AI and the 'human touch' will be equally important elements of successful social media advertising strategies long into future.
Resell me … POGS: Jessica McGrogan takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
Growing up in the age of social media: The new rules of influence and engagement
PMW 30 Under 30 winners explore how social-first thinking is reshaping influence, authenticity, and long-term strategy in the evolving social media landscape.
The emerging channels thriving beyond walled gardens
This podcast episode explores the marketing landscape beyond Google, third-party cookies, and the web itself.
The age of optimisation: Who’s winning at performance creative?
PMW 30 under 30 winners sit down to discuss the strategies and insights that are defining success in this new era of creative optimisation.
Is Google's cookie decision in preparation to sell Chrome?
On this podcast episode, PMW's Premium Content Editor Jyoti Rambhai joins host Joe to dissect Google's latest cookie deprecation decision.
Resell me a… Motorola Razr: Caspar Lee takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
Paid to perform: How are generations shaping the future of PPC and paid media?
In episode three of Digital Disruptors, three PMW 30 under 30 winners discuss the evolution of paid media and what it takes to succeed in an AI-driven, multi-channel landscape.
How brands can fix their partnerships with creators
On this podcast episode, learn why many creators feel brands have been leaving them out in the cold, and what can be done to set things right.
Resell me a… travel iron: Katrina Smart takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
The data gap: How are different generations shaping digital marketing?
In episode two of Digital Disruptors, two 30 under 30 winners explore what modern data-driven marketing really looks like and if brands are using data effectively.
Is retail media going to collide with social commerce?
On this podcast episode, learn exactly what it takes to get set-up in the retail media game, and find out why just about every industry with detailed consumer data should be looking to leverage the channel.
Resell me a… pen – double trouble! Nigel Walley and Wayne Butler take on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
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SEO then vs now: Do the old rules still hold up in the AI era?
In the first ever episode of Digital Disruptors, winners from this year’s 30 under 30 awards talk about the generational differences in SEO thinking, how AI impacts it, and the future of search beyond Google.
Beyond the last click: proving incrementality in affiliate marketing
On this special episode of the Performance Marketing Unlocked podcast, learn how to ensure your affiliate marketing strategy is driving real, measurable, incremental business impact.
Is CTV nothing but a buzzword?
On this podcast episode, learn how some of the industry's most commonly used terms, like 'CTV', 'digital' and 'streaming', may be harming your brand's ability to both gather data and measure campaign outcomes.
How to scale a global affiliate marketing strategy
On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal.
The lessons all marketers need to learn
This podcast episode provides an analysis of the key talking points that dominated the discussion at PMW Unlocked 2025, outlining the lessons learned, biggest surprises and predictions for the future.
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Resell me a… dictionary: Real Eating Company’s Helena Hudson takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
An entrepreneur's view of the UK's business landscape
This podcast episode offers an insight into the life of a small business owner in the UK, and how she's contending with the many ongoing and incoming challenges while also keeping an eye out for diamonds in the rough.
Resell me a… sticker book: System1’s Chiara Manco takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
Which brands won Super Bowl LIX?
This podcast episode covers the best and worst ad spots from Super Bowl LIX. It also highlights the brands that best leveraged the Super Bowl's audience by producing performance campaigns adjacent to the event – for much less adspend than an £8.5m halftime slot.
Resell me a… street atlas: Deloitte Digital’s Perrine Masset takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
Navigating social media in the era of 'free speech'
This podcast episode attempts to help marketers navigate the ongoing changes across social media as global geo-political and macroeconomic factors influence the channel. It also outlines how to best strike a balance between the day-to-day processes of marketing and the broader passion behind the work.
Resell me a… money clip: Greenpark’s Chris Pearce takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
What does social's growth mean for search?
This podcast episode offers marketers a guide for how to navigate the future of search, relative to the ongoing impact of social media and AI on the practice.
In video: PMW's Christmas special podcast!
Watch our full podcast episode recapping the past 12 months and offering a lay of the land for the next 12, with a festive twist.
Reviewing 2024 and looking ahead to 2025
This podcast episode recaps the past 12 months and offers a lay of the land for the next 12, with a festive twist.
Resell me a… map: Recurly’s Guy Meyers takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
Can brand loyalty be measured?
This podcast episode details why first-party data has become the bridge that brings the upper funnel and lower funnel together, with consumer loyalty being the ultimate reward for full-funnel excellence.
Is the term 'retail media' already outdated?
This podcast episode features a myriad of retail media experts from the likes of Co-op, WH Smith, Tesco, Boots and The Very Group, discussing the channel's meteoric rise in the UK, competition with the US, and the future of retail media.
Resell me a… modem: Google’s Dyana Najdi takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
A Google MD's take on the AI arms race
This podcast episode features Dyana Najdi, Managing Director for Google Advertising UKI, who discusses all things search vs social, Google's partnership with YouTube and the rapidly changing AI ecosystem.
Resell me a… paper diary: Journey Further’s Lydia Hinchliff takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
Are agencies competing with AI for brands' affection?
This podcast episode features Lydia Hinchliff, Director of Strategy at Journey Further, who discusses whether or not 'brandformance' is a new phenomenon and reveals why agencies should remain integral to brands' future advertising plans.
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Resell me... an arcade machine: Kantar's Gonca Bubani takes on PMW’s challenge
PMW’s ‘Resell Me a Pen’ challenge sees our podcast guests given 60 seconds to resell an outdated product or service to host and Multimedia Editor, Joseph Arthur.
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Is there really freedom of choice in digital advertising?
This podcast episode features Gonca Bubani, one of Kantar's thought leaders behind their latest Media Reactions report, who discusses adland's most and least innovative, trusted and preferred media platforms and channels.
Google's latest legal woes and influencer marketing's dos and don'ts
This podcast episode features influencer marketing and paid media expert, Ellie Hooper, also of PMW 100 Powerlist 2024 and Dream Team fame, lifting the veil on the best strategies to help brands capitalise on social media's latest trends without falling foul to unwanted backlash.
Spotify reveals how audio ads can drive performance
This podcast episode features Spotify's Head of Sales for the UK and Northern Europe, Ed Couchman, and PMW's News Reporter, Reem Makari, going toe-to-toe with host Joseph Arthur in an attempt to convince both him and the listeners that audio advertising is worthy of investment.
Ensuring your ads appear in the right place at the right time
This podcast episode attempts to identify some of the biggest challenges facing adland with regard to brand safety – highlighting potential solutions to likely problems, offering advice for best practices, and underscoring the risks associated with taking a hands-off approach.
The biggest winners and losers from Google scrapping Chrome's third-party cookie deprecation
On this podcast episode, we dive deep into Google's decision to cancel its deprecation of third-party cookies on Chrome, assessing the impact of the decision on marketers, brands, agencies and crucially, consumers, before determining the answer to the biggest question of all – what does this move mean for the future of data?
How the economy is changing salaries and AI's influence on the marketing workforce
On this podcast episode, we review the latest IPA Bellwether report, revealing the industry's reaction and conduct a detailed analysis of the state of the marketing workforce, from recapping a turbulent past 12 months to breaking down what the future holds for marketers' salaries, job specs, opportunities, and more.
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An AI deep-dive from on the ground at Cannes Lions 2024
In this third and final Cannes-themed podcast, PMW speaks with Kantar's Duncan Southgate, reviewing all the AI-related talking points from across the Palais and assessing exactly what marketers should be aiming to achieve from employing the technology.
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That's a wrap! The biggest surprises, lessons and highlights from Cannes Lions 2024
On a second Cannes-themed podcast episode, again recorded from within the festival itself, PMW speaks to some the industry's biggest talking heads. Featuring reflections from Freewheel, Ogury, Shape History and more.
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Cannesdemonium! The hot topics, big innovations and unsung heroes of Cannes Lions 2024
On this Cannes-themed podcast episode, brought to you directly from the French riviera, PMW speaks to CEOs and CMOs from up and down the Croisette. Featuring provocative takes from Bloomberg Media, Mailchimp, LiveRamp and more.
Unveiling the next big performance channel and answering marketers' burning questions
On this podcast episode, we assess wether or not DOOH is the next big performance channel, hear an inspiring start-up story and reveal the four T's making up the Performance Marketing Roadmap.
ChatGPT can now flirt, Google's new AI tools and what's happening across affiliate and influencer marketing?
On this podcast episode, we figure out what's going on in affiliate and influencer marketing and discuss exactly what OpenAI's latest version of ChatGPT and Google's upgrades to its AI model Gemini mean for marketers.
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Latest podcast: Reacting to another cookie deprecation delay and generating 'brandformance'
On this podcast episode, experts have their say on what Google's latest cookie deprecation delay means for adland and a digital advertising expert from Lipton joins to discuss the importance of both personal and organisational branding for driving performance.
Latest podcast: Maximising retail media's return and identifying 2024's unmissable marketing opportunities
On this podcast episode, experts from Co-op and SMG outline why retail media is really about the consumer and PMW's News Reporter joins to dissect the latest IPA Bellwether report.
Latest podcast: Unpacking AI's increasing influence on e-commerce
Featuring a fan favourite and a brand new guest, this latest podcast episode has something for everyone as we seek to gain a better understanding of exactly how AI has so quickly become a significant driving force behind modern-day e-commerce practices.
Latest podcast: Google joins the MMM game and first Netflix ad buy heats up CTV
A new host, a fresh editorial team and all the latest performance marketing news. This latest podcast ep dives deep into the current state of MMM following Google's launch of Meridian, unpacks the potential behind Netflix's CTV ad buys and outlines how AI may impact the data skills gap.
Latest podcast: Interview with Steven Bartlett's Marketing Director and what happened at PMW Unlocked
It's all been building up to this.
Latest podcast: Lessons of a marketer – from struggling student to 6-figure business
The biggest mistake marketers can make is expecting engagement.
How CMOs deal with imposter syndrome: the DMA joins the podcast
Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
Latest podcast: The Super Bowl and its advertisers – the CMO pre-game rundown
The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers. Find out the CMO rundown on what brands should be doing either side of the big event.
Latest podcast: Richard Hammond and Dave Murdoch on DriveTribe – the changing faces of cars and marketing
The automotive industry is gearing up for some colossal changes and marketing strategies are having to keep pace. After founding DriveTribe with Clarkson and May, Richard Hammond and MD Dave Murdoch talk to PMW about its transformation from primarily video production into a full-blown marketing and media company.
How to be a marketer in 2024: PMW People Awards judges join the podcast
Is marketing and advertising a creative industry or content factory? EA Games and RAPP discuss what's important to being a marketer in 2024 ahead of the PMW People Awards.
Latest podcast: Is 2024 the year of the global trust crisis? Cookies, elections and Elon Musk
Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry.
Marketing has lost its big ideas, will they come back? John Farrell joins the podcast
In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Group's SAMS in the latest episode of Performance Marketing Unlocked.
Latest podcast: How Domino's became the 'Netflix of Food'
Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. Nick Bamber, Digital Director at Domino's, delves into the app's transformation and the powerful personalisation of Netflix.
Latest podcast: Marketing is one big experiment, Amazon partners with Meta and Snap
How much do we actually make our own decisions? Or are we influenced by people around us? Ed Barter, Lead Data Scientist at Herdify, joins the Performance Marketing Unlocked podcast.
Latest podcast: The Golden Quarter – what's different this year?
Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we all head into the busiest time in the e-commerce calendar: the Golden Quarter.
Latest podcast: Behind TikTok – how the app is convincing its advertisers
#TikTokMadeMeBuyIt. TikTok might have convinced its consumer base, but has it convinced brands and advertisers? The app's Industry Head of E-commerce joins the podcast to unlock TikTok as a performance channel.
News Short: IPA Bellwether predicts shallow recession
Dropped first thing this morning, PMW's podcast delves into the quarterly report revealing the good, the bad and the future of UK adland in less than 10 minutes.
Latest podcast: Unlocking China – a marketer’s guide to WeChat, Douyin, Weibo and Red
China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world that sometimes the simplest questions are needed to unlock this country's population of 1.4 billion. So how can western brands unlock the Chinese market?
Latest podcast: Lessons from marketing at Google, Pinterest and Thinkbox
"You shouldn't be a marketer." Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail explains whether it's worth the hype and tells us her lessons from being a marketer at big tech firms like Google, Pinterest and Thinkbox.
Latest podcast: Keeping up with social media, AI and Web3
Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match... is it all just a battle of egos?
How to win at affiliate marketing, TikTok Shop and social media – Avon joins the podcast
Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media.
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
AI is not evil, so why do we project human characteristics onto it? This week's podcast guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers.
Is your business actually diverse? How to fix agencies' dysfunctional relationship with entry level marketers
Diversity as a topic comes up in most marketing panels, events and was unmissable at Cannes Lions. But what are agencies actually doing to challenge inequality when hiring new talent? This week's podcast episode finds out.
News Short: IPA Bellwether Q2 2023 – The good, the bad and the future of advertising
The IPA's Bellwether report dropped first thing this morning. This News Short podcast episode gives you the good, the bad and the future of adland as reported by IPA in just over five minutes.
How to structure your marketing team in a recession: Performance Marketing Unlocked podcast S3E9
Performance marketing is overrated, said Duarte Garrido from Standard Chartered boldly to an audience of Performance Marketing Unlocked listeners... but why?
Why are performance marketers even at Cannes Lions? Snapchat, Jon Evans and Billion Dollar Boy join the podcast
For a festival that boasts creativity, why is the presence of adtech and performance marketers bigger than ever before? This bumper episode finds how creativity and performance can truly work together, and if Cannes Lions winners actually perform.
AI? Who cares? Samsung Ads and Kantar join podcast at Cannes
In part two of PMW's Cannes podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW also talk through their best bits, including the Grand Prix winner for the Creative Data Lions.
Amazon Ads joins the podcast at Cannes
Episode 1 of PMW's 3-part podcast series covering Cannes Lions Festival of Creativity sets sail with Amazon Ads on connecting to customers with media magic, JP Morgan on invention versus innovation and frog on what skills marketers need to be creative in the machine era.
Why sustainability is more than just ethics for digital advertising, but an essential business strategy
The digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry. In this News Short, PMW get behind their investigation into one of the most pressing issues – and its solutions – in adland right now.
Has influencer marketing finally grown up? The Influencer Marketing Trade Body joins the Performance Marketing Unlocked podcast
Influencer marketing is in its stroppy teen years of regulatory issues and Kim Kardashian, and is now cementing itself as a serious – and lucrative – marketing channel.
The future of AI in marketing and the 'big daddy' ChatGPT: S3E3 Performance Marketing Unlocked podcast
"Never let a human do a machine's job," said guest Kate Cox, CMO at AI scale-up BrightBid. The questions marketers should be asking now isn't will AI take jobs, but what do we do with the time that is saved by AI?
Beyond the pint glass – Beavertown Brewery on the Performance Marketing Unlocked podcast
The marketing double act from Beavertown Brewery and PR agency Here Be Dragons push creativity to its extremes – so how does this translate into performance marketing? PMW sit down with the pair to unlock creativity within performance channels.
Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast
In a Barbie world, brands dream of surprising and delighting consumers whilst leaving all the marketing up to their fans. In the first episode of the Performance Marketing Unlocked podcast series, EA Games’ Perla Bloom unlocks gaming communities and virtual spaces.
ChatGPT with ads: is it safe? – News Short, episode 7
From bans in Italy, to Wozniak and Musk getting cold feet, the PMW editorial team get behind ChatGPT's news of the week in a bitesize episode.
dentsu: the Dragon's Den of marketing – Attention Seekers, S2E13
What does innovation really look like? Azlan Raj, CMO EMEA at Merkle and CMO UK&I at dentsu, dissects the brand and performance pendulum, argues what brand loyalty looks like and gets into the 'unsexy stuff' within innovations.
Meta layoffs, scrapping NFTs and starting a new Twitter – News Short, episode 6
The last week has seen some big news around Meta, following an announcement from its CEO Mark Zuckerberg that it's cutting another 10,000 from its workforce. In a 10 minute episode, we decipher what this means for marketers.
ChatGPT is so overrated: views from Unlocked – Attention Seekers, S2E12
What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW Unlocked.
Nivea: old school marketing is back – Attention Seekers, S2E11
A 100-year-old German skincare brand like Nivea is about as risk averse as they come. What does taking risks look like for their Head of Digital?
Shelter: marketing for systemic change – Attention Seekers podcast S2E10
Shelter made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice. The charity's Head of Marketing reveals how to use performance marketing for a cause.
Behind the Super Bowl's best ads of 2023 – News Short
Who's getting the most attention at the Super Bowl... and why? This episode gets behind the scenes of what makes a memorable ad when competing against 80 others that also spent millions.
Super Bowl special: the ads game – Attention Seekers, S2E9
From mascots to celebrities, political statements to near disasters, this bumper podcast episode reveals how brands stand out against the 80 other ads with a $7million 30-second ad slot.
Why travel is the last luxury Brits will sacrifice – Performance Marketing News Short
Join the cost per mille high club as PMW launches the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back and why consumers are so susceptible to travel campaigns.
Why vegan brands avoid Veganuary: Attention Seekers S2E8
You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no, it's the opposite explains Alessandra Zehnder, GM UK for Soulfresh in our latest Attention Seekers episode.
IPA Bellwether: "cautious optimism" – News Short
"Media efficiency", "brandformance" and "cautious optimism" peppered the reactions to the IPA Bellwether report for Q4 2022. This News Short reveals the key takeaways and what the experts think, in less than 10 minutes.
Influencer marketing isn't personal: Attention Seekers S2E7
With over 1.4 million Twitter followers, Cynthia Johnson is a digital marketer by trade and Guinness World Record holder by dream. She explains why influencing isn't about the influencer, how she stole the Pope's Twitter handle and her guerrilla marketing approach.
Google and Meta watch out for Amazon Ads – News Short
Let's begin 2023 with a rundown of the big players: the slow death of the Meta and Google duopoly, how Amazon Ads is bigger than Prime, and why businesses really can't ignore TikTok in their 2023 marketing spend.
Top marketing moments of 2022: Attention Seekers S2E6
In Attention Seekers' end of year Christmas special, PMW's editorial team gather round to discuss the top marketing moments of the year: from Musk's madness to Netflix's arrogance, and why 2022 looked more like 1982...
Airbnb: is performance marketing dead? – News Short
Catching up on your commute? Late for a meeting and need a briefing? Attention Seekers News Shorts have launched, giving you the behind the scenes of the biggest news of the week in 10 minutes or less, starting with Airbnb's massive cut back on performance channels.
Will the internet always be free? – Attention Seekers S2E5
With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information?