SOCIAL MEDIA
Latest podcast: Richard Hammond and Dave Murdoch on DriveTribe – the changing faces of cars and marketing
The automotive industry is gearing up for some colossal changes and marketing strategies are having to keep pace. After founding DriveTribe with Clarkson and May, Richard Hammond and MD Dave Murdoch talk to PMW about its transformation from primarily video production into a full-blown marketing and media company.
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X is the UK’s ‘most hated brand’ as of 2025, research reveals
Despite a 3% overall dip in the total brand value of the UK's top 250 brands in 2025, the report shows British challenger brands are on an upward trajectory.
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From West End to worldwide: How skincare brand AKT achieved a 60% rise in first-time purchasers
A holistic, MMM-powered marketing campaign, in partnership with agency Charlie Oscar and supporting a cast of influencers resulted in a remarkable 50% month-on-month growth rate for the brand.
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An AI would never design Cannes Lions – and that should give us all some comfort
Miles from an airport, sprawling venues and blast furnace temperatures – the hot mess of the world’s biggest marketing festival betrays a deeper human truth… and a more practical role for AI in our future.
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