Real-Time Online Reputation Management.
Protect your online reputation before it's too late. Act on insights, not assumptions.
Join 4000+ Brands in the AI Revolution
Track every brand mention.
Stay one step ahead of the conversation.
Brand24 scans the web 24/7 to find every mention of your brand, product, or hashtag — from news sites and social media to niche forums.
From all corners of the web.
25.000.000+ sources monitored in real-time.
Track reputation in real-time.
Get notified when your brand gets mentioned across social media, news, blogs, and more.
Engage where it matters.
Respond publicly or privately — wherever the conversation happens.
Brand24 shows you who’s talking, what they say, and where to reply. Win back unhappy customers and show you care.
See author details, reach, and influence score.
Prioritize influential or high-traffic sources.
Engage on Facebook, X, Reddit, TikTok, and more.
Reputation management made proactive, not reactive.
Don’t let a crisis catch you off guard.
Instant notifications.
In crisis control, timing is everything.
Receive instant notifications about the most critical mentions in your favorite channel – Slack, Teams, e-mail, or in-app.
Create alerts for specific crises, campaigns, or products.
Prevent issues from escalating.
Leverage positive online publicity.
Set up Storm Alerts to inform you of sudden changes in mention volume or reach.
Events detection.
Don’t wait for things to blow up.
Automatically detect unexpected spikes in mentions. Get notified when something’s off — and take action while there’s still time.
Catch early signs of crisis.
A sharp rise in negative mentions? You’ll know right away — not hours later.
Uncover unexpected wins.
Detect viral buzz, press coverage, or influencer mentions the moment they happen.
Minimize noise.
Focus on true anomalies, not every fluctuation — thanks to intelligent pattern recognition.
AI-powered crisis control.
Let AI measure how the world sees you.
AI Insights
Crisis signs delivered before they escalate.
Get weekly reports that show sentiment shifts, trending issues, negative press, and urgent risks. Stay informed — without scanning thousands of mentions yourself.
Brand Assistant.
Your always-on reputation analyst.
Ask about your current sentiment, latest spikes, negative press, or influencer backlash. Get answers from an AI trained on your data, not someone else's.
Sentiment Analysis.
Know when the mood turns.
Automatically detect if mentions are positive, neutral, or negative. Monitor how that balance shifts during a crisis or PR push.
Topic Analysis.
See what's driving the conversation.
Understand which issues shape your reputation — and which are gaining traction. Analyze trending topics by reach, volume, sentiment, and more.
Emotion Analysis.
Feel what your audience feels.
Go beyond sentiment. Identify fear, anger, or disgust — emotions that often signal a reputational threat. Or track joy and admiration when your efforts pay off.
Intents Analysis.
Understand what people want. Is your audience asking questions, spreading complaints, writing reviews, or joking at your expense? Know the "why" behind the buzz to respond with precision.
Smart filtering.
Prioritize what matters.
Quickly sort through data and isolate negative sentiment only. Advanced filtering helps you find mentions that most impact your brand.
Track influential voices.
Limit sources.
Include or exclude phrases.
Isolate sentiment.
& more.
Measure your online presence.
One custom metric to sum up your brand visibility.
The Presence Score is a powerful metric that captures your brand’s online footprint across channels.
Simple number.
See how strong your brand presence is — and track how it evolves.
Spot recurring issues.
Track what causes dips — and prevent future flare-ups.
Benchmark your performance.
Compare your reputation score to competitors and industry averages. Are you leading or falling behind?
Why start your online reputation management with Brand24?
Source breakdown.
Know exactly where your reputation lives.
Channel-level view.
See which platforms matter most to your brand image — social, news, forums, podcasts, and other websites.
Identify reputation hotspots.
Find your most supportive communities and your harshest critics.
Custom dashboards.
Build dashboards for regions, languages, campaigns, and more.
Team-ready collaboration.
Built for communication and alignment.
Sharable dashboards.
Keep PR, marketing, and customer support teams aligned.
Automated reports.
Share a link, send branded PDFs, or deliver e-mail reports straight to someone else’s inbox.
Export key mentions.
Use reputation data for content, reviews, internal updates, or investor reports.
I use this platform extensively for my own brand and for my clients. It provides personalized reports, reliable metrics, and valuable customer insights that help you understand the buzz you’re generating, whether positive or negative and what your audience is interested in.
Phil Pallen
Brand Strategist
Learn more
from our experts.
Szymon Szymanski
Chief Growth Officer @ XTB
We use Brand24 to understand our brand reputation, to see what people are saying about us, and to measure how our efforts resonate with them.
Frequently
Asked Questions:
What is Brand24?
Brand24 is a social listening tool and a powerful online reputation management tool. It helps you:
- Track every mention of your business name across the internet.
- Respond promptly to negative feedback, positive reviews, or customer questions.
- Manage customer satisfaction, public perception, and clear brand communication.
- Understand how your target audience perceives your brand.
- Monitor your brand's reputation across social media platforms, news sites, review sites, and other websites.
Whether you're a small business or a large company, it gives you control over your brand's reputation. This makes your reputation management efforts much more effective.
What is online reputation management?
Online reputation management means controlling how your brand is seen online. It includes tracking mentions, analyzing sentiment, and reacting to good and bad reviews. The goal is to build a strong online reputation and fix problems before they grow. A reputation management firm or a tool like Brand24 helps make that job easier. Reputation management is essential for anyone who wants a positive brand image — from website owners to big brands.
Can Brand24 help during a reputation crisis?
Yes. Brand24 is designed to catch problems early. If you get a sudden wave of negative content, like bad reviews or news articles, you'll get alerts right away. You can act fast and reduce potential damage to your company's reputation. Tools like Storm Alerts help you track spikes in negative publicity or unwanted content. Using artificial intelligence and smart filters, Brand24 enables you to react quickly and keep your positive online presence intact.
Which sources does Brand24 monitor?
Brand24 scans over 25 million online sources. These include review sites, social media platforms, news outlets, blogs, videos, and other sites. It checks popular and niche platforms, from well-known social media accounts to smaller forums. You can filter mentions by channel, sentiment, location, and more. This makes it easy to focus only on what matters. Whether you're watching for customer feedback or bad links, Brand24 keeps you covered.
How often will I get updates?
Brand24 shows updates in real-time. The moment someone mentions your business, you'll know. You can also set up custom alerts — like Google Alerts, but even more powerful. If you want to track only negative reviews or mentions on specific social media channels, you can. This makes it easier to stay in control and avoid missing important factors that could affect your brand's reputation.
Can I use Brand24 to track both positive and negative reviews?
Absolutely. Brand24 tracks all types of mentions — positive ones, negative ones, and everything in between. You can sort results by sentiment to focus on praise from happy customers or complaints from upset ones. This helps you engage directly with your audience. You'll know when to thank someone for their feedback or when to solve an issue. It's one of the best strategies to build a positive reputation and show that you care.
Is Brand24 a reputation management company?
No, Brand24 is not an online reputation management firm or agency. It's a digital tool you can use yourself or with your team. While an online reputation management company may offer full services like content creation or public relations, Brand24 gives you the data and insights to take control on your own. It works well for brands that want to manage their digital presence internally. It's also a great option if you already work with a reputation management agency and need more detailed reports.
What makes Brand24 the best tool for online reputation monitoring?
Brand24 combines social listening, sentiment analysis, and market research into one platform. You can see trends, discover what people are saying, and provide valuable insights to your team. It works across industries, from digital marketing to corporate reputation management. Whether you're trying to push down negative links or highlight positive content, Brand24 gives you the toolkit you need.
Your reputation is your most valuable asset — and a fragile one.
Take care of it. No credit card, no commitment.