This category recognises new consumer product launches within the sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the B2B marketing sector.  

This category recognises campaigns that drive effective customer conversions and/or actions across the finance and insurance sector.  

This category recognises campaigns that drive effective customer conversions and/or actions across the wellness, healthcare and beauty sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the fashion sector.  

This category recognises campaigns that drive effective customer conversions and/or actions across the food, drink and alcoholic beverages sector.

This category recognises campaigns that drive effective  customer conversions and/or actions across the hospitality and travel sector.  

This category recognises campaigns that drive effective  customer conversions and/or actions across the  automotive sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the charity  sector.  

This category recognises campaigns that drive effective  customer conversions and/or actions across the retail sector.  

This category recognises a campaign that has met a brand  or client’s marketing objectives by delivering a successful retail, e-commerce or mobile commerce strategy.  

This category celebrates the value and growing power of  influencer marketing in performance marketing.  

This category recognises a campaign that has met a brand  or client’s objectives by delivering a marketing strategy  across multiple channels.  

This category recognises a campaign that has met a brand  or client’s marketing objectives by delivering a successful  high-quality leads strategy.  

This category recognises a campaign that has met a client or brand’s marketing objectives by delivering an email, mobile or mobile app marketing strategy that has convincingly hit  measurements and/or app optimisation targets.  

This category recognises a campaign that has met a brand  or client’s marketing objectives by delivering a successful  bidding strategy.  

This category recognises a campaign that has met a brand  or client’s marketing objectives by delivering a successful  paid social media strategy.  

This category recognises a campaign that successfully  delivers new audiences, leads, revenue or brand  awareness.  

This category celebrates SEO best practice.  

Judges will look for entries that demonstrate an effective  and creative SEO strategy and implementation for long or  short term goals. Entries must clearly describe the SEO  objectives, approach, tactics and results for the company or  client.

This category recognises a tool, platform, or innovation that has enhanced the quality and/or efficiency of automated media buying and selling in advertising. Eligible innovations may include advancements in programmatic advertising, real-time bidding (RTB), demand-side platforms (DSPs), supply-side platforms (SSPs), identity resolution and ad exchanges.

Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This category recognises a tool, platforms, or innovation that has improved data collection, analytics, or measurement in advertising. Eligible innovations may include advancements in data management platforms (DMPs), data clean rooms, marketing mix modelling (MMM), customer data platforms (CDPs), conversion rate optimization (CRO), customer journey automation, personalization, chatbots, and analytics solutions.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This category recognises a tool, platform, or innovation that uses predictive or generative AI to significantly enhance performance marketing, across any category or discipline.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This category recognises a tool, platform, or innovation that has improved the effectiveness of retail media in advertising. Eligible innovations may include retail media networks and measurement platforms,  in-store digital signage and interactive displays.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This category recognises a tool, platform, or innovation that has improved the marketing industry from an ethical perspective, in terms of privacy, sustainability, compliance or brand safety.  Eligible innovations may include advancements in ad fraud prevention, first party data solutions, sustainability, brand safety, consent management platforms, regulation compliance, and identity resolution.
Please note: Entries may come from technology vendors, brands, or agencies and should focus on an innovation, tool, or platform with versatile applications rather than a specific campaign.

This award celebrates the very best performance  marketing agency who has evidence of financial success,  client retention and acquisition, collective creativity and a  deep understanding of marketing technologies, business  and talent base and who has produced outstanding results  for their clients.  

This award celebrates the very best independent performance marketing agency who has evidence of financial success, client retention and acquisition, collective creativity and a  deep understanding of marketing technologies, business  and talent base and who has produced outstanding results  for their clients.  

This category will focus on a team in a business or  agency deploying fresh approaches to targeting relevant  audiences, customer conversion and retention.  

Teams will be judged on specific campaign performances  or a body of work. Entries should demonstrate conversions  achieved or customer actions delivered which have  had a measurable impact on their brand or customers’  businesses. Entries are welcome from brands, agencies or  tech providers.

This award will celebrate the talented individuals that  are leading the charge and creating great performance  marketing campaigns, using smart technology and  techniques, that delight and engage customers and drive  effective conversions for measurable business growth.  

Entries are welcome from brands, agencies and tech partners.

This award is chosen by the judges from all of the winning  campaigns, who in their opinion stands out above the rest. This category cannot be entered directly.

This award will reward any work that involves performance marketing outside of the UK, including PPC, SEM, affiliate, e-commerce, paid social and app marketing.

This award will celebrate the talented individuals that are leading the charge and creating great performance  marketing campaigns, using smart technology and techniques, that delight and engage customers and drive  effective conversions for measurable business growth.  

This award celebrates the very best performance  marketing agency with a presence across more than two countries who has evidence of financial success across  these markets, client retention and acquisition, collective  creativity and a deep understanding of marketing  technologies, business and talent base and who has  produced outstanding results for their clients.