Stars, stripes, and Zyn: Philip Morris wants you to know it's 'invested in America'
4 min read
Netflix patents reveal a futuristic vision for personalizing trailers, TV shows, and movies
Netflix is developing tech that could help it personalize not just the recommendations you see on the service but the videos themselves.
4 min read
Speed, celebs, Champagne: Formula 1 is having its Hollywood moment
The exclusive, complex sport, with drivers hidden behind helmets and cars, has entered the cultural mainstream.
5 min read
Alex Schultz talks about Meta Ray-Ban Glasses and its 'big breakthrough' with the SuperBowl
Alex Schultz, the CMO at Meta, said some of their best work in the last 12 months was the forcing function of SuperBowl.
Reddit's CMO, Roxy Young, talks about how brands should connect on the platform
Roxy Young, chief marketing officer at Reddit, said brands have to contribute to the conversation to thrive on the platform
CMO Yves Briantais talks about how Carlsberg is innovating: 'It's not about beer, it's about beverages'
Yves Briantais, the global CMO at Carlsberg, said in order to expand the company, it has to think about consumers' needs in a far more holistic way.
Diageo North America CMO Ed Pilkington describes how Don Julio became a leading tequila brand
Ed Pilkington, the chief marketing and innovation officer at Diageo North America, talks about how Don Julio helped elevate tequila to luxury status.
CMO Todd Kaplan shares Richie Saunders' relation to Tater Tots and how it's part of Kraft Heinz's new marketing strategy
Todd Kaplan, the CMO at Kraft Heinz North America, talks about its new marketing strategy called "Marketing that happens."
CMO Don McGuire shares an exciting first for Qualcomm's Snapdragon product
Don McGuire, the SVP and CMO at Qualcomm, said for the first time, Snapdragon has made it on the Kantar BrandZ Most Valuable Global Brands top 100.
CMO Dara Treseder talks Autodesk's Flow Studio and how AI is shaping the job landscape
Dara Treseder, the CMO at Autodesk, talks about its new AI-powered Flow Studio tool, the LA 2028 Olympics, and how AI is changing the job market.
Marketing leader Meredith Kelly shares why Skoda's recent campaign put pictures of flamingos and raccoons across Europe
Meredith Kelly, the global head of marketing for Skoda, unpacks the brand's recent growth and its "surprising" Be More campaign.
McCormick CMO Tabata Gomez shares how she restructured her team's workflow to be more 'agile'
Tabata Gomez, McCormick's CMO, discusses her team's collaborative workflow and how the brand is capitalizing on food trends.
Pinterest global CMO Andréa Mallard said it's 'absolutely unacceptable' that social media makes people feel worse
Andréa Mallard, Pinterest's global CMO, discusses the platform's safety features to protect young users.
Marketing leader Jonathan Adashek shares how IBM is communicating its AI tools to both employees and clients
Jonathan Adashek, the SVP of marketing and communications at IBM, discusses refining the brand and upskilling employees with Watsonx challenges.
CMOs at Cannes Lions talk about how AI is reshaping marketing and the connection to customers
Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.
7 min read
CMO Sumit Virmani talks Infosys' AI celebration of Rafael Nadal
Sumit Virmani, the CMO at Infosys, unpacks the brand's sports collaborations and how it used GenAI to co-create the Rafa Forever campaign with fans.
CMO David Sandstrom shares how Klarna rewrote the recipe for fintech marketing
David Sandstrom, Klarna's CMO, discusses how showing up as a "consumer-friendly lifestyle brand" paved the way for growth.
Amazon is pushing to own the TV experience by ramping up its pitch to rival streamers
Amazon is courting rivals like Apple as it looks to create a one-stop shop for TV. Antenna data shows it's now driving 25% of US streaming sign-ups.
5 min read
CMO Carla Hassan shares how JPMorgan Chase is leaning into AI for business growth
JPMorgan Chase CMO Carla Hassan unpacks how she and her team are incorporating AI for efficiency and growth.
I struggled to land a job in LA, until I started producing video podcasts for influencers
Devon Asher produces video podcasts for influencers like Tana Mongeau and Trisha Paytas. He shared how he built his career and what his job is like.
5 min read
Video podcasting is surging and creating much-needed work in Hollywood
Video is transforming podcasting as consumers increasingly prefer watching their favorite hosts. It's also helping people build careers.
6 min read
CMO Laura Jones talks Instacart's journey to the Super Bowl
Laura Jones, Instacart's CMO, shares how her team prepared for advertising at the Super Bowl and how the ad drove growth for the brand.
CMO Jim Mollica talks driving business growth through Bose's luxury expansion
Jim Mollica, Bose's CMO and president of luxury audio, said "everybody is focused on how they are driving their business forward" at Cannes Lions.
Exclusive
Disney laid off staff as it rebalances product, tech resources
The reduction fell under Adam Smith, product and technology chief, and amounted to under 2% of the group.
2 min read
Hilton CMO Mark Weinstein talks the importance of in-person experiences with the rise of AI
CMO Mark Weinstein discusses the live experience industry and how Hilton is leaning into travel trends with its new brands.
Apple has yanked yet another ad campaign. Why?
"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?
2 min read
CMO Brad Audet shares Mazda Americas' 'radically human' approach to brand building
Brad Audet, the CMO for Mazda Americas, said "the strength of brand has never been more important than it is right now."
Klaviyo CMO Jamie Domenici talks navigating business growth with the uncertainty of tariffs
Jamie Domenici, Klaviyo's CMO, discusses building long-term customer relationships. "You have to know every single interaction with them," she said.
Why the FTC's new political clampdown could send ad dollars fleeing from news
Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
5 min read
Exclusive
A former DreamWorks president just raised $11.6M to build franchises using AI
Ex-DreamWorks exec Chris deFaria explained how he plans to use AI to help nurture social media-born franchises with venture backing.
4 min read
LinkedIn marketing leader Jessica Jensen said flexibility will help companies attract and retain top talent
Jessica Jensen, the chief marketing and strategy officer at LinkedIn, discusses hiring trends, AI job search, and video sharing on the platform.
CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.
US Bank CMO Michael Lacorazza talks connecting with lacrosse fans
Michael Lacorazza, US Bank's CMO, discusses the power of sports collaborations and the bank's recent lacrosse partnership.
Substack is the new buzzword as TV anchors look to their next deals
TV news anchors want more flexibility to experiment on platforms like Substack. Networks have historically restricted talent from outside projects.
6 min read
CMO Louise McEwen shares why McLaren Racing is turning Trafalgar Square papaya
Louise McEwen, McLaren Racing's CMO, talks about the brand's reinvention and how it is connecting with fans, new and old.
Marketing leader Esi Eggleston Bracey talks Unilever's 'many-to-many' marketing model
Esi Eggleston Bracey, the chief growth and marketing officer at Unilever, unpacks Dove's partnership with Crumbl. "That's culture to cart," she said.
Twitch CMO Rachel Delphin talks brand building with streamers
Rachel Delphin, Twitch's CMO, shares how brands can engage different communities through the streaming platform. "Be a participant," she said.
PepsiCo marketing leader Jane Wakely talks sports partnerships as a growth opportunity
Global chief consumer and marketing officer Jane Wakely discusses PepsiCo's recent partnerships and its plans to attract more young people to sports.
President and CMO Jackie Jantos talks Hinge's 'with, not for' product strategy
President and CMO Jackie Jantos discusses how Hinge builds products with its intended audiences and how the dating app has grown in recent years.
AI and sports were hot topics at the ad industry's Cannes Lions bash. Just don't mention 'brand safety.'
The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.
6 min read
Canva CMO Zach Kitschke shares how the brand keeps community at its core
Zach Kitschke, Canva's CMO, discusses the Canva Create event and the brand's plan to show up in a local way across the world.
Mars lead CMO Gülen Bengi talks leading with curiosity and community when brand building with AI
Lead CMO Gülen Bengi shares how Mars co-creates brand experiences with communities. "To remain iconic, we must always remain in motion," she said.
BCG global personalization leader Mark Abraham shares how marketing teams can unlock the power of GenAI
Mark Abraham, the global personalization leader at BCG, said "consent and security are paramount" in the age of GenAI.
Exclusive
How BeReal plans to recapture its 2022 viral moment
Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic marketing.
3 min read
Zurich group chief customer officer Conny Kalcher shares how AI can improve communication with customers
Conny Kalcher, Zurich's group chief customer officer, discusses how AI can help simplify insurance language and improve customer connections.
ELF chief brand officer Laurie Lam talks the importance of diverse boardrooms
Laurie Lam, the chief brand officer of ELF Beauty, discusses the "So Many Dicks" campaign and how purpose can power performance.
Salesforce president and CMO Ariel Kelman talks AI agents for marketing
Ariel Kelman, the president and CMO at Salesforce, discusses AI agents and how they can support marketing and sales teams.
EVP of global brand advertising Jess Ling shares how AmEx is reimagining brand-media partnerships
EVP of global brand advertising Jess Ling discusses AmEx's recent collaborations with "The White Lotus" and "The Bear."
Netflix is looking more like the cable model it used to say was doomed
Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.
3 min read