Guides | Brandwatch

A Marketer’s Guide to Mastering Video on LinkedIn

Here's everything you need to know about video marketing on LinkedIn.

5 Best Practices for Using Social Listening in the Government Sector

Discover how government agencies use social listening to understand public sentiment, manage crises, improve communication, and build public trust.

The All-In-One Guide to Influencer Marketing

Learn everything you need to know from influencer discovery to negotiation, campaign execution, compensation, and tracking results.

A Marketer’s Guide to Mastering TikTok

Do you want to gain insights, strategies, and practical tips to elevate your TikTok strategy? We’ve got you covered.

Crisis Management

Learn how proactively monitoring customer feedback can help your organization identify and manage a potential crisis.

Employee Advocacy: Turn Your Employees Into Brand Ambassadors

Find out how your company can benefit from employee advocacy and turn your employees into your strongest brand advocates with our step-by-step guide, created in partnership with Sociuu.

How to Deliver Exceptional Customer Care on Social

Take your customer service on social to the next level with our comprehensive guide which covers the benefits and challenges as well as strategy and best practices.

The Consumer Intelligence Maturity Model

Want to understand your customers better? Here's a practical framework for leveling up your consumer intelligence.

Consumer Research: Building Better Personas

Learn to build audiences and personas that deliver real value for your business.

How to Effectively Measure the ROI of Sponsorships

A run-down of best practice for measuring the ROI of sponsorships before, during, and after a big spend

The Social Media Management Maturity Model

Is your organization optimizing its potential on social? Here's a practical framework for leveling up your social media team.

The No-Nonsense Guide to Building a Social Media Strategy

Need a clear and easy path for navigating social media strategy? You’ve come to the right place.