Optimize for AI Search with Site Audit
Semrush has introduced a brand-new AI Search category in the Site Audit tool, helping SEO professionals and web teams prepare their websites to be found and cited by AI search engines.
July 1, 2025
AI-driven search platforms like ChatGPT and Perplexity.ai are transforming how users interact with the web. For marketers, staying visible and relevant in these AI search experiences is crucial.
That’s where Otterly - AI Search Monitoring comes in. This new app from the Semrush App Center helps you monitor your brand’s visibility, analyze search prompt performance, and optimize link citations across AI-powered search platforms—all from one intuitive dashboard.
That’s where Otterly - AI Search Monitoring comes in. This new app from the Semrush App Center helps you monitor your brand’s visibility, analyze search prompt performance, and optimize link citations across AI-powered search platforms—all from one intuitive dashboard.
What is Otterly.ai?
Otterly.ai is a specialized tool designed for marketing teams and SEO professionals to monitor the evolving landscape of AI search. By offering automated tracking and actionable insights, it helps businesses stay ahead in the AI-driven search landscape.
Monitor AI Search Results and Optimize Your Visibility
AI search engines are rewriting the rules of search visibility. With Otterly - AI Search Monitoring, you can:
Monitor Brand Visibility
- Track brand mentions and sentiment across AI search platforms like ChatGPT and Perplexity.ai.
- Stay informed on how visible and positively perceived your brand is within AI search responses.
Track Search Prompt Performance
- Understand how AI search platforms interpret and display your target search prompts.
- Use insights to refine your strategy and enhance visibility across AI platforms.
Analyze and Optimize Links in AI Search Results
- Automatically track URLs cited in AI-generated responses.
- Identify optimization opportunities for underperforming pages to improve SEO performance.
Pricing
This app is available from the Semrush App Center. The Base plan starts at $27/month and there are upgrades available to expand your reporting limits. To test the app for free, there is also a free 7-day trial.
Base Plan: $27/mo
- Monitor up to 3 keywords across AI platforms
- Brand mentions and sentiment analysis
- Weekly link tracking updates
- Full text & snapshots of AI responses
In-App Purchases:
- 1 search prompt: $9
- 3 search prompts: $275 search prompts: $45
- 10 search prompts: $90
- 20 search prompts: $180
- 50 search prompts: $450
Optimize Your Brand for the Future of AI Search
Don’t let your brand get lost in the growing world of AI search engines. With Otterly - AI Search Monitoring, you can stay visible, informed, and ahead of the competition. Try it today and take control of your AI-driven SEO strategy!