# Social Media Marketing & Management Dashboard > Hootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more. --- ## Pages - [About](https://blog.hootsuite.com/about/): Meet the team behind the Hootsuite blog and learn about our goals and editorial standards. - [Home](https://blog.hootsuite.com/it/home-4/): The Hootsuite blog, a source to gain valuable strategy, skills, trends, and insight on social media marketing. - [Conseils et Bonnes pratiques sur les Médias Sociaux - Hootsuite Blog](https://blog.hootsuite.com/fr/home-2/): Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation... - [Home](https://blog.hootsuite.com/de/home-3/): Sichern Sie sich noch heute detaillierte und leicht umzusetzende Social Media-Strategien, Ratschläge und Tipps. - [Everything You Ever Wanted to Know About Working with YouTube Influencers](https://blog.hootsuite.com/everything-ever-wanted-know-working-youtube-influencers/): The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use—baked fresh, several times a day. --- ## Posts - [Pubblicità su Instagram: Tutto ciò che devi sapere nel 2025](https://blog.hootsuite.com/it/pubblicita-su-instagram-guida-instagram-ads/): Scopri tutto sulla pubblicità su Instagram: dalla creazione degli annunci, ai costi, ai vari tipi di campagne. Ottimizza la tua strategia adesso. - [TikTok analytics 2025: La guida completa per capire i dati di TikTok](https://blog.hootsuite.com/it/tiktok-analytics-guida-alle-analitiche-di-tiktok/): Vuoi crescere su TikTok? Scopri come usare al meglio Tiktok Analytics per capire il tuo pubblico e creare contenuti vincenti. - [Padroneggia la tua strategia Social Media Marketing per il 2025 [template gratuito + consigli degli esperti]](https://blog.hootsuite.com/it/come-creare-un-piano-di-social-media-marketing-in-6-passaggi/): Questa guida completa ti aiuterà a costruire una strategia di social media marketing di successo e a seguire le giuste best practice fin dal primo giorno. - [Social listening 2025 : comment tirer profit des conversations en ligne](https://blog.hootsuite.com/fr/social-listening/): Apprenez à utiliser le social listening pour surveiller les réseaux sociaux, détecter les mentions et exploiter les informations obtenues. - [Twitter Analytics 2025: La guida definitiva per i marketer](https://blog.hootsuite.com/it/twitter-analytics-guida-completa/): Migliora la tua strategia social con Twitter Analytics. La nostra guida ti mostra come interpretare dati, monitorare le metriche e battere i concorrenti. - [How much does YouTube pay per view in 2025?](https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/): How much does YouTube pay per view? Yes, YouTube pays — but that doesn't mean a million views will make you rich. We'll explain - [Social commerce: The ultimate guide to selling on social media](https://blog.hootsuite.com/social-commerce/): Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media. - [Social-Media Content-Erstellung: 15 Profi-Tipps, Tools + Templates [2025]](https://blog.hootsuite.com/de/social-media-content-erstellung/): Alles zum Aufbau eines effektiven Prozesses zur Social-Media-Content-Erstellung und den neuesten Tools zur Vereinfachung des Workflows in 2025 - [Escucha social en 2025: Cómo convertir la información en valor para tu negocio](https://blog.hootsuite.com/es/escucha-social/): Usa la escucha social para monitorear las menciones de tu marca y la competencia en redes sociales, y pon esa información a trabajar. - [How to boost TikTok engagement: 10 tips + free calculator](https://blog.hootsuite.com/tiktok-engagement/): Learn how to measure and boost TikTok engagement in 2025. Use our free calculator, explore the latest trends, and get expert tips that work. - [Instagram Reels: Everything you need to know in 2025](https://blog.hootsuite.com/instagram-reels/): Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. - [Link in bio: How to set up and optimize your bio links](https://blog.hootsuite.com/link-in-bio/): Using a link in bio is one of the easiest ways to send your audience from your social profile to an external website. - [21 social media analytics tools to boost your strategy in 2025](https://blog.hootsuite.com/social-media-analytics-tools/): Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! - [Guía de marketing de influencia: cómo trabajar con influencers](https://blog.hootsuite.com/es/marketing-de-influencia-en-redes-sociales/): El marketing de influencia es una forma segura de expandir el alcance de su marca. Descubre cómo realizar una campaña de influencer marketing ganadora. - [Social media image sizes for all networks [July 2025]](https://blog.hootsuite.com/social-media-image-sizes-guide/): The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. - [Social media intelligence (SOCMINT): A 2025 guide for marketers](https://blog.hootsuite.com/social-media-intelligence/): Unlock the power of social media intelligence to gain insights into your target audience — and build smarter, more effective strategies. - [Marketing d’influence : stratégies avancées pour maximiser le retour sur investissement en 2025](https://blog.hootsuite.com/fr/marketing-d-influence/): Pour réussir une campagne de marketing d’influence, travaillez avec des créateurs partageant les valeurs de votre marque. - [Influencer-Marketing 2025: Fortgeschrittene Strategien zur ROI-Maximierung](https://blog.hootsuite.com/de/social-media-influencer-marketing/): Für eine effektive Influencer-Marketing-Kampagne müsst ihr mit erfahrenen Social-Media-Creators kooperieren, die eure Markenwerte teilen. - [Cómo crear un informe de redes sociales (+ plantilla gratuita)](https://blog.hootsuite.com/es/informe-redes-sociales-plantilla/): Un informe completo de redes sociales demuestra el valor de tu plan de marketing social. Muestra tus logros, respaldados por datos. - [Brand monitoring: The 2025 guide for real business impact](https://blog.hootsuite.com/brand-monitoring/): Learn how brand monitoring goes beyond social listening to help you protect your reputation, uncover trends, and take action with confidence. - [2025 real estate social media marketing: Tips + free template](https://blog.hootsuite.com/real-estate-social-media/): These social media real estate tips will help you become an unstoppable lead-generating machine. - [Marketing en redes sociales para pequeñas empresas: lo que necesitas en 2025](https://blog.hootsuite.com/es/como-hacer-marketing-en-redes-sociales-para-pequenas-empresas/): El marketing en redes sociales es valioso para las pequeñas empresas. Esta guía te ayudará a conectar y triunfar con tu audiencia en línea. - [What is social AI? The ChatGPT alternative for social marketers explained](https://blog.hootsuite.com/social-ai/): Social AI is a new kind of artificial intelligence that pulls in real-time data from social platforms. See how it can help you work smarter with competitive insights, sentiment analysis, and tactical tips delievered in your brand voice. - [Le marketing des réseaux sociaux pour les petites entreprises [guide 2025]](https://blog.hootsuite.com/fr/marketing-des-medias-sociaux-pour-les-petites-entreprises/): Le temps, c’est de l’argent. Les réseaux sociaux aussi. Découvrez comment les petites entreprises peuvent tirer profit de ces plateformes. - [The 10 best AI copywriting tools (free and paid!) in 2025](https://blog.hootsuite.com/ai-copywriting/): In 2025, AI writing assistance isn’t limited to standalone apps — it’s being built into the platforms marketers already use. - [Posts für TikTok planen auf dem Handy und Desktop: So geht’s!](https://blog.hootsuite.com/de/posts-fur-tiktok-plant/): Wie man Posts für TikTok plant? Wir stellen einen seriösen TikTok-Zeitplaner vor und zeigen Euch, wie man einen TikTok-Content-Kalender erstellt. - [Hootsuite ranked #1 in social listening: G2 Summer 2025 Report](https://blog.hootsuite.com/hootsuite-g2-summer-2025/): G2 named Hootsuite the #1 platform for social listening, analytics, and management in its Summer 2025 reports. See why top teams choose us. - [Cómo programar publicaciones de TikTok en dispositivos móviles y computadoras](https://blog.hootsuite.com/es/como-programar-publicaciones-en-tiktok/): ¿Quieres saber cómo programar TikToks? Aquí te explicamos cómo usar un programador de TikTok y crear un calendario de contenido. - [Como ganhar dinheiro no Instagram: 11 táticas certeiras para monetizar](https://blog.hootsuite.com/pt/ganhar-dinheiro-no-instagram-taticas/): As redes sociais podem ser uma ótima fonte de lucro para você. Aprenda as melhores estratégias para ganhar dinheiro no Instagram em 2025. - [La planification de contenu pour les réseaux sociaux en 8 étapes [Guide 2025]](https://blog.hootsuite.com/fr/planification-de-contenu-pour-les-reseaux-sociaux-guide/): Planifier du contenu ne se limite pas à établir un calendrier de publication, mais à établir un véritable plan de contenu stratégique pour les médias sociaux. - [In 8 Schritten zur Content-Planung für Social Media [2025 Leitfaden]](https://blog.hootsuite.com/de/content-planung-fur-soziale-medien/): Content-Planung ist mehr als nur einfach Termine setzen. Mit einem strategischen Social-Media-Content-Plan laufen eure Accounts wie geschmiert - [Planificación de contenido para redes sociales en 8 pasos [guía 2025]](https://blog.hootsuite.com/es/planificacion-de-contenido-para-redes-sociales-guia/): Planificar contenido es más que programar publicaciones. Maneja tus cuentas eficientemente con un plan estratégico de contenido para redes sociales. - [The ultimate Instagram Reels cover guide (+ free templates)](https://blog.hootsuite.com/instagram-reels-cover/): You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates) - [Brand pitch guide for creators [deck and email templates]](https://blog.hootsuite.com/brand-pitch/): You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck. - [Todo sobre la gestión de redes sociales en 2025 [GUÍA COMPLETA]](https://blog.hootsuite.com/es/gestion-de-redes-sociales/): La gestión de redes sociales es el proceso de planear, crear y administrar tu contenido social y tus interacciones para lograr tus metas. - [La gestion des médias sociaux de A à Z [GUIDE COMPLET]](https://blog.hootsuite.com/fr/gestion-des-medias-sociaux-guide/): La gestion des médias sociaux est le fait de planifier, créer et gérer son contenu sur les médias sociaux afin de atteindre ses objectifs. - [Escuta social em 2025: insights que impulsionam decisões estratégicas](https://blog.hootsuite.com/pt/escuta-social/): Descubra quem fala da sua marca nas redes com a escuta social e transforme dados em insights valiosos para a sua estratégia de marketing. - [100+ beste Ideen für Instagram-Nutzernamen + kostenloser Nutzernamen-Generator](https://blog.hootsuite.com/de/ideen-fur-instagram-nutzernamen/): In Sekunden zu Ideen für Instagram-Nutzernamen für eure Marke mit unserem kostenlosen KI-Nutzernamen-Generator. - [15 Social media monitoring tools + tips for better insights in 2025](https://blog.hootsuite.com/social-media-monitoring-tools/): Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand. - [12 herramientas de estadísticas de Facebook amadas por los profesionales del marketing [2025]](https://blog.hootsuite.com/es/herramientas-de-analisis-de-facebook/): Facebook analytics tools are third-party programs that collect and report performance metrics from your Facebook account. - [Cómo hacer un análisis competitivo en redes sociales (herramientas y plantilla)](https://blog.hootsuite.com/es/analisis-competitivo-redes-sociales/): Un análisis competitivo en redes sociales te ayudará a identificar las deficiencias en tu estrategia y a mantenerte un paso delante del resto - [Anúncios em redes sociais: custos, benefícios e dicas](https://blog.hootsuite.com/pt/anuncios-em-redes-sociais/): Saiba como usar os anúncios em redes sociais para alcançar resultados reais e aproveitar ao máximo seu orçamento. - [How to use Instagram auto-reply to get leads, sales, and more](https://blog.hootsuite.com/instagram-auto-reply/): If you're using Instagram to generate leads, sales, or newsletter signups, Instagram auto-replies are a smart way to automate your work. Here's how to get started. - [12 outils d’analyse Facebook pour optimiser ses résultats en 2025](https://blog.hootsuite.com/fr/outils-analyse-facebook/): Les outils d’analyse Facebook vous fournissent des informations basées sur des données pour améliorer vos performances sur la plateforme. - [Social SEO: Guide to more reach on social media + free tool](https://blog.hootsuite.com/social-seo/): Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. - [Social-Media-Wettbewerbsanalyse + kostenloses Template für 2025](https://blog.hootsuite.com/de/social-media-wettbewerbsanalyse/): Eine Social-Media-Wettbewerbsanalyse hilft Lücken in der Strategie zu identifizieren und allen anderen einen Schritt voraus zu bleiben. - [Las 16 mejores herramientas de gestión de redes sociales en 2025](https://blog.hootsuite.com/es/herramientas-de-gestion-de-redes-sociales/): Contar con las herramientas adecuadas para la gestión de redes sociales te ahorrará muchísimo tiempo, esfuerzo y dinero. - [13 social media scheduling tools to save tons of time in 2025](https://blog.hootsuite.com/social-media-scheduling-tools/): The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. - [Los 10 mejores acortadores de URL para un mejor seguimiento de enlaces en 2025](https://blog.hootsuite.com/es/que-es-un-acortador-de-url/): Un buen acortador de URL (acortador de enlaces) te permite dos cosas: ahorrar espacio en tus pies de foto y medir fácilmente el desempeño. - [15 social media trends shaping 2025 [mid-year update]](https://blog.hootsuite.com/social-media-trends/): We’re halfway through 2025 — see which social media trends are holding strong, what’s changed, and what still deserves your attention. - [LinkedIn para empresas em 2025: táticas e ferramentas para turbinar seu marketing no LinkedIn](https://blog.hootsuite.com/pt/linkedin-para-empresas-taticas-ferramentas/): LinkedIn para empresas é essencial em uma estratégia de marketing no LinkedIn: fortalece a presença da marca e atrai uma comunidade engajada. - [Les 16 meilleurs outils de gestion des réseaux sociaux en 2025](https://blog.hootsuite.com/fr/outils-de-gestion-des-reseaux-sociaux/): Choisissez les bons outils de gestion des réseaux sociaux et économisez du temps, des efforts et de l’argent pour votre stratégie digitale. - [13 influencer marketing tools compared: 2025 guide](https://blog.hootsuite.com/influencer-marketing-tools/): Looking for the best influencer marketing tool? We organized top platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget. - [12 Tools zur Social-Media-Stimmungsanalyse für 2025](https://blog.hootsuite.com/de/social-media-stimmungs-analyse-tools/): Mit Tools zur Social-Media-Stimmungsanalyse lässt sich ermitteln, was eure Zielgruppe wirklich von euch denkt und wie ihr euch verbessern könnt. - [Análisis del sentimiento en redes sociales: 12 herramientas para 2025](https://blog.hootsuite.com/es/analisis-de-sentimiento-en-redes-sociales/): Las herramientas de análisis del sentimiento en redes sociales te ayudarán a saber qué piensa realmente tu audiencia de ti y cómo ser mejor - [How to manage multiple social media accounts easily in 2025](https://blog.hootsuite.com/manage-multiple-social-media-accounts/): Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. - [28 YouTube tips to grow your channel in 2025](https://blog.hootsuite.com/youtube-tips/): Want to build up your YouTube channel? We’ve got 28 top YouTube tips for beginners, intermediate-level users, and experts. - [Organic vs paid social media: Everything you need to know](https://blog.hootsuite.com/organic-vs-paid-social-media/): Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. - [Instagram link tree guide: How to set up and optimize your bio links](https://blog.hootsuite.com/link-tree-for-instagram/): Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts. - [What is social media analytics? The complete guide](https://blog.hootsuite.com/social-media-analytics/): Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! - [20 social media manager interview questions (+ sample answers)](https://blog.hootsuite.com/social-media-manager-interview-questions/): Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! - [9 social video metrics you need to track in 2025](https://blog.hootsuite.com/social-video-metrics/): Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). - [Atención al cliente en redes sociales: los mejores consejos y herramientas](https://blog.hootsuite.com/es/atencion-al-cliente-en-redes-sociales/): Hoy más que nunca, la gente espera una atención al cliente en redes sociales excepcional. Aquí te decimos cómo lograrlo sin importar tu presupuesto - [Social media advertising: Cost, benefits, and tips for 2025](https://blog.hootsuite.com/social-media-advertising/): Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. - [Service client sur les réseaux sociaux : le guide complet pour 2025](https://blog.hootsuite.com/fr/service-client-sur-les-medias-sociaux/): Découvrez comment améliorer votre service client sur les réseaux sociaux pour vous faire une réputation en or sans dépenser une fortune. - [Guia do Marketing de Influência para 2025: como trabalhar com influenciadores](https://blog.hootsuite.com/pt/marketing-de-influencia-guia/): Uma excelente campanha de marketing de influência envolve criadores com experiência em mídias sociais e valores alinhados à sua marca. - [22 frische Social-Media-Content-Ideen für 2025](https://blog.hootsuite.com/de/social-media-content-ideen-und-beispiele/): Schreibblockade?? Diese Liste mit ansprechenden Social-Media-Content-Ideen hilft euch auf die Sprünge, wenn euch gerade gar nichts einfällt. - [246 ideas de descripciones de TikTok [y generador gratuito de descripciones]](https://blog.hootsuite.com/es/descripciones-de-tiktok-funcionan-muy-bien/): No dejes que el bloqueo mental te desanime. Tenemos 246 ideas de descripciones de TikTok que le darán un toque especial a cualquier video. - [34 estadísticas de Facebook que todo experto en marketing necesita en 2025](https://blog.hootsuite.com/es/estadisticas-de-facebook/): Conoce las estadísticas de Facebook esenciales para elaborar una estrategia inteligente y crear informes, presentaciones y mucho más. - [Social media competitor analysis: Free template for 2025](https://blog.hootsuite.com/competitive-analysis-on-social-media/): A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. - [Comment créer une chaîne YouTube pour développer votre marque et gagner de l'argent](https://blog.hootsuite.com/fr/comment-creer-une-chaine-youtube/): Prêt à exploiter tout le pouvoir des vidéos courtes (ou longues) ? Découvrez comment créer une chaîne YouTube et lancer votre propre compte. - [Biografia do Instagram: Ideias que Convertem [+ gerador de bio gratuito]](https://blog.hootsuite.com/pt/biografia-do-instagram-ideias/): Sem ideias para a biografia do Instagram? Aprenda a usar a descrição do seu perfil de maneira estratégica para mostrar quem é você. - [30 KI-Marketing-Tools, die euch 2025 zu Wachstum verhelfen](https://blog.hootsuite.com/de/ki-marketing-tools/): Roboter-Assistenz gebraucht? Diese 30 Top-KI-Marketing-Tools machen das Social Media Management (und das Marketing generell) so viel einfacher - [13 best social listening tools for brands [free + paid]](https://blog.hootsuite.com/social-listening-tools/): Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. - [Influencer marketing: Advanced strategies to maximize ROI in 2025](https://blog.hootsuite.com/influencer-marketing/): If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. - [72 plantillas hermosas para crear Historias de Instagram (+tips sobre cómo usarlas)](https://blog.hootsuite.com/es/plantillas-gratuitas-para-historias-de-instagram/): Una colección de plantillas para crear Historias de Instagram para que tu contenido sea muy lindo y llamativo, incluso si no eres diseñador. - [How the TikTok algorithm ranks content in 2025 + tips for visibility](https://blog.hootsuite.com/tiktok-algorithm/): Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. - [Me gusta en Instagram: Por qué son importantes y cómo conseguir más en 2025](https://blog.hootsuite.com/es/mas-gusta-en-instagram/): Veas o no los Me gusta en Instagram, son clave para el algoritmo. Ayudan a que te vean más. Aquí te contamos cómo conseguir más. - [Mais de 100 ideias de nomes para Instagram e gerador de nomes gratuito](https://blog.hootsuite.com/pt/ideias-de-nomes-para-instagram-gerador-gratuito/): Encontre ideias de nome perfeito para sua marca no Instagram a segundos de distância com o nosso gerador gratuito de nomes de usuário com IA. - [12 social media dashboards for reporting, listening, and more](https://blog.hootsuite.com/social-media-dashboard/): Here are the 12 social media dashboards you need to easily track your performance across channels and get insights on how to grow faster. - [34 données démographiques de Facebook à connaître absolument en 2025](https://blog.hootsuite.com/fr/27-donnees-demographiques-facebook/): Utilisez les données démographiques de Facebook et ses 3 milliards d’utilisateurs actifs pour créer une stratégie adaptée à la plateforme. - [Nutzergenerierter Content (UGC): Was ist das + warum ist es wichtig?](https://blog.hootsuite.com/de/nutzergenerierte-inhalte-fuer-social-media-wettbewerbe-einsetzen/): Nutzergenerierter Content (UGC) — ob Texte, Videos, Bilder oder Reviews — wird von Personen und nicht von Marken erstellt. - [Promoción por parte de los empleados: Cómo funciona y cómo empezar](https://blog.hootsuite.com/es/el-poder-de-los-embajadores-de-marca/): La promoción por parte de los empleados puede ayudar a aumentar el conocimiento de tu marca y la confianza en ella. Aquí lo que necesitas saber. - [Influencer marketing campaigns: 8 examples that drive real results](https://blog.hootsuite.com/influencer-marketing-campaigns/): Explore 8 real-world influencer marketing campaigns—plus practical tips, examples, and strategies to help your next collab drive real results. - [Instagram likes: Why they matter, and how to get more in 2025](https://blog.hootsuite.com/instagram-likes/): Whether or not you can see Instagram likes, they're an important signal for the Instagram algorithm. Likes can help your posts get seen — here's how to get more of them. - [16 ferramentas de gestão de mídias sociais para você decolar em 2025](https://blog.hootsuite.com/pt/gestao-de-midias-sociais-ferramentas/): A gestão de mídias sociais não precisa ser difícil. Com estas ferramentas, você ganha tempo, esforço e dinheiro. - [Social media marketing for small business: Tactical 2025 guide](https://blog.hootsuite.com/social-media-tips-for-small-business-owners/): Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences. - [Carousel ads explained: Specs, strategies, and examples](https://blog.hootsuite.com/carousel-ads/): Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them. - [Experiment: Do third-party tools hurt Instagram performance?](https://blog.hootsuite.com/experiment-third-party-scheduling-instagram/): Does posting your Instagram content through a third-party tool hurt your engagement or reach? We tested it! (P.S. The answer is no.) - [Comment créer et gérer plusieurs comptes Instagram (sans y laisser sa santé)](https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-instagram/): Gérer plusieurs comptes Instagram est souvent un véritable parcours du combattant. Voici quelques conseils pour vous simplifier la vie. - [8 employee advocacy tools to amplify your social media reach](https://blog.hootsuite.com/employee-advocacy-tools/): Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors. - [51 LinkedIn statistics to shape your social strategy](https://blog.hootsuite.com/linkedin-statistics/): If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics. - [14 (real) ways to get free YouTube subscribers fast in 2025](https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/): Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. - [The best time to post on TikTok: Data for 2025](https://blog.hootsuite.com/best-time-to-post-on-tiktok/): The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen. - [Twitter analytics 2025: The ultimate guide for marketers](https://blog.hootsuite.com/twitter-analytics-guide/): Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors. - [Wie tickt der LinkedIn-Algorithmus? Update 2025](https://blog.hootsuite.com/de/wie-der-linkedin-algorithmus-funktioniert/): Wenn ihr euch auf LinkedIn mit eurer Zielgruppe kurzschließen wollt, müsst ihr zunächst verstehen, wie der LinkedIn-Algorithmus funktioniert. - [How to make money on YouTube: 11 ways to boost your income](https://blog.hootsuite.com/how-to-make-money-on-youtube/): If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time! - [Social media in healthcare: A regulation-friendly guide for 2025](https://blog.hootsuite.com/social-media-healthcare/): Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. - [How to schedule TikTok posts on mobile and desktop](https://blog.hootsuite.com/schedule-posts-for-tiktok/): Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you. - [Healthcare social media benchmarks: Q1 2025 research](https://blog.hootsuite.com/healthcare-social-media-benchmarks/): These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now. - [Instagram collab post: How to grow your reach and visibility](https://blog.hootsuite.com/instagram-collab-post/): With an Instagram collab post, two users can share the same post in their own Feed or Reels. Find out how to create your own. --- # # Detailed Content ## Pages > Meet the team behind the Hootsuite blog and learn about our goals and editorial standards. - Published: 2023-06-21 - Modified: 2023-11-28 - URL: https://blog.hootsuite.com/about/ - Tags: English - : pll_wpml_3126616 What we do You have social media marketing questions. The Hootsuite Blog has answers. We’re the leading educational resource for social marketers worldwide, offering expert strategies, news, templates, and tools for over 15 years. Who we are Shannon TienChief Editor Flavia CaroppoEditor in Chief,International Blog Karolina MikolajczykAssociate Editor Liz StantonAssociate Editor Britny KutuchiefSenior SEO Copywriter Paige CooperInbound Marketing Lead(Web & Video) Trish RiswickSocial Engagement Specialist Eileen KwokSocial Marketing Specialist Zak RamdaniManager, SEO Cathy CareySEO Strategist How we work Broadly, here's what you can expect from the content we publish on the Hootsuite Blog: Social-media-marketing-oriented: We aim to help social marketers and business owners get the most out of social media for their business. We help them with strategies, news, templates, and tools that make their jobs easier. We publish specific, actionable advice for social media practitioners, creators, etc. and cover topics relevant to their daily work. High-quality: We publish articles that people want to read and share and that are original, relevant and well-researched. Our writers are typically experts in social media, marketing and content creation with an average of 5 years or more experience in the industry. Cohesive: Authors on the Hootsuite Blog have their own bylines. As such, articles include the authors’ unique personality, humor and writing style. But all authors share our editorial goal of educating and empowering readers to be super successful on social media. No promotional content: We welcome perspectives from industry experts but don't allow third-party promotional content (or anything that goes against web publishing... --- > Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation... - Published: 2015-05-06 - Modified: 2015-09-28 - URL: https://blog.hootsuite.com/fr/home-2/ - Tags: Français - : pll_wpml_60333 Tout ce que vous devez savoir sur les médias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités... A lire et appliquer sans modération --- --- ## Posts > Scopri tutto sulla pubblicità su Instagram: dalla creazione degli annunci, ai costi, ai vari tipi di campagne. Ottimizza la tua strategia adesso. - Published: 2025-07-09 - Modified: 2025-07-10 - URL: https://blog.hootsuite.com/it/pubblicita-su-instagram-guida-instagram-ads/ - Categories: Strategia - Tags: Pubblicità sui social media - Tags: Italiano - : pll_wpml_343936 - Network: Instagram Gli annunci Instagram hanno il potenziale per raggiungere 1,65 miliardi di persone da tutto il mondo, con un aumento del 25,3% anno dopo anno. Tutto ciò che devi fare è creare il profilo perfetto per la tua audience di riferimento, e Instagram può assicurarsi che i tuoi annunci vengano raggiunti e visualizzati. Allora, cosa aspetti? In questa guida ti forniremo tutto ciò che devi sapere per gestire campagne pubblicitarie Instagram sorprendenti e di successo. Continua a leggere per saperne di più. Punti chiave Gli annunci Instagram sono post a pagamento utilizzati per raggiungere audience specifiche sulla piattaforma. Appaiono nei feed, nelle Storie e nelle pagine Esplora, sembrando proprio dei post normali ma con un'etichetta "Sponsorizzato". Instagram è incentrato sul mobile, quindi è progettato tenendo presente questo. Mantieni l’impostazione verticale, con testo minimo, e assicurati che i tuoi video siano brevi e accattivanti. Rivolgiti al pubblico giusto pianificando in modo intelligente il tuo budget. Gli annunci Instagram possono essere convenienti (ad esempio 5$ al giorno), ma assicurati di rivolgerti al giusto pubblico per ottenere i migliori risultati. Tieni sotto controllo la performance dei tuoi annunci e modifica le campagne in base ai dati. Più analizzi, meglio potrai affinare e migliorare la tua strategia per il successo futuro. Cos'è la pubblicità su Instagram? Gli annunci Instagram sono post che le aziende possono pagare per servire a gruppi target specifici su Instagram. Questi annunci appaiono nei feed, nelle Storie e nelle pagine Esplora degli utenti nello stesso formato dei contenuti organici di altri... --- > Vuoi crescere su TikTok? Scopri come usare al meglio Tiktok Analytics per capire il tuo pubblico e creare contenuti vincenti. - Published: 2025-07-09 - Modified: 2025-07-09 - URL: https://blog.hootsuite.com/it/tiktok-analytics-guida-alle-analitiche-di-tiktok/ - Categories: Strategia - Tags: Analisi dei social media, Strategia per i social media - Tags: Italiano - : pll_wpml_2226510 - Network: TikTok Per le aziende e i marketer che vogliono attingere al vasto pubblico di TikTok, è essenziale comprendere TikTok analytics. Dal monitoraggio dell’engagement, all'identificazione dei momenti migliori per pubblicare, gli analytics possono fornire gli insight necessari per affinare la tua strategia e raggiungere un pubblico il più ampio possibile. In questo articolo ti accompagneremo alla scoperta degli elementi fondamentali delle analytics di TikTok. Imparerai come accedere e interpretare i dati, le metriche chiave da osservare e i migliori strumenti di TikTok analytics. E non è tutto: abbiamo chiesto a Ben Ellis, noto Social Intelligence Consultant, di condividere trucchi e strategie pratiche per aiutarti a centrare i tuoi obiettivi di business su TikTok. . Che tu stia iniziando o cercando di ottimizzare la tua presenza su TikTok, abbiamo quello che fa per te. Un unico strumento che raccoglie tutti i dati analitici dei tuoi sociali media. Usa Hotsuite per vedere a colpo d’occhio cosa funziona e dove devi intervenire per migliorare la tua performace. Cos'è TikTok analytics? I dati di TikTok Analytics sono il punto di riferimento per monitorare le performance dei contenuti, perché offrono una chiara visione di quali post stanno ottenendo maggiore attenzione e diffusione. Ancora più importante, ti aiutano a modellare la tua strategia di marketing su TikTok rivelando cosa funziona meglio con il tuo pubblico. Monitorando costantemente le metriche, potrai far crescere il tuo account con scopo e precisione, senza più affidarti al caso. Perché TikTok analytics è importante? Migliora le performance Gli strumenti di TikTok analytics consentono... --- > Questa guida completa ti aiuterà a costruire una strategia di social media marketing di successo e a seguire le giuste best practice fin dal primo giorno. - Published: 2025-07-09 - Modified: 2025-07-10 - URL: https://blog.hootsuite.com/it/come-creare-un-piano-di-social-media-marketing-in-6-passaggi/ - Categories: Strategia - Tags: Modello, Strategia per i social media - Tags: Italiano - : pll_wpml_342092 Una strategia di marketing sui social media è un riassunto di tutto ciò che pianifichi e speri di ottenere sui social media. Guida le tue azioni e ti fa capire se stai avendo successo o fallendo. Più specifico è il tuo piano, più efficace sarà. Cerca di mantenerlo conciso. Non renderlo eccessivamente ambizioso da risultare irraggiungibile o impossibile da misurare. In questo post, ti guideremo attraverso un piano in sette passaggi per creare una strategia di social media marketing vincente. Abbiamo anche incluso un template di strategia social media completamente gratuito da scaricare. Inoltre, abbiamo anche gli insights di Amanda Wood, Senior Social Marketing Manager di Hootsuite. In sintesi: Se sei un social media o marketing manager in cerca di aiuto con la tua strategia, sei nel posto giusto. Punti chiave Una strategia di social media definisce obiettivi, tattiche come l'influencer marketing e metriche per allineare i tuoi sforzi con i successi aziendali. Il social riguarda l'engagement bidirezionale: costruire fiducia e comunity, non solo spingere le vendite. Le tendenze sui social si diffondono rapidamente. La tua strategia deve essere in grado di adattarsi ai tempi e ai comportamenti che cambiano. Psst: Puoi anche ottenere una guida introduttiva ebook gratuito sui fondamenti del social media marketing, scaricalo qui sotto. Nessuna email richiesta! Cos'è il Social Media Marketing? Il social media marketing è l'uso delle piattaforme social per far crescere il tuo brand, connetterti con il tuo pubblico e raggiungere obiettivi di business. A differenza della pubblicità tradizionale, si basa su conversazioni... --- > Apprenez à utiliser le social listening pour surveiller les réseaux sociaux, détecter les mentions et exploiter les informations obtenues. - Published: 2025-07-09 - Modified: 2025-07-09 - URL: https://blog.hootsuite.com/fr/social-listening/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Veille sociale - Tags: Français - : pll_wpml_340570 Le social listening ne se résume pas au suivi des likes ou des retweets. Les bons marketeurs s’en servent pour comprendre les besoins des clients, repérer les tendances du secteur et renforcer la notoriété de la marque. Voyez-le comme une méthode d’écoute (éthique ! ) vous permettant de découvrir de précieuses informations sur le public et d’élaborer une stratégie marketing efficace et axée sur le client. Plus de 60 % des entreprises américaines utilisent déjà des outils de social listening pour surveiller les mentions de la marque et le sentiment des clients... Pourquoi cela ? Tout simplement parce que ça marche ! Qu’il s’agisse de repérer une erreur de tarification avant qu’elle n’entame la réputation de votre marque (comme ce fut le cas avec l’explosion de l’engagement de 4 900 % de Hong Kong Airlines) ou de concevoir de nouvelles idées de produits en fonction des commentaires des clients, le social listening fournit des informations exploitables qui éclairent tous les départements de l’entreprise, du marketing à la stratégie de contenu. Principaux points à retenir Utilisez le social listening pour orienter votre stratégie, et pas seulement pour établir des rapports. Allez au-delà du simple suivi des mentions de la marque. Exploitez les informations en temps réel pour élaborer vos messages, améliorer l’expérience de vos clients et contribuer au développement de produits. Associez vos activités d’écoute à des objectifs commerciaux clairs. Que vous souhaitiez stimuler la notoriété de la marque, améliorer les temps de réponse ou identifier les lacunes du marché, vous devez définir des objectifs SMART et... --- > Migliora la tua strategia social con Twitter Analytics. La nostra guida ti mostra come interpretare dati, monitorare le metriche e battere i concorrenti. - Published: 2025-07-09 - Modified: 2025-07-10 - URL: https://blog.hootsuite.com/it/twitter-analytics-guida-completa/ - Categories: Strategia - Tags: Analisi dei social media, Modello, Strategia per i social media - Tags: Italiano - : pll_wpml_344064 - Network: Twitter Twitter analytics è utile per sapere come stanno performando i tuoi contenuti: cosa le persone vedono, cosa cliccano e cosa ignorano. Se vuoi crescere su X (precedentemente Twitter), questi dati sono il punto di partenza. E non si tratta solo di numeri. Twitter analytics ti aiuta a capire la tua audience, individuare le tendenze e fare scelte più intelligenti su cosa pubblicare. Per i responsabili marketing di Twitter, i creators e i social media manager, queste informazioni sono essenziali, senza prenderesti decisioni al buio. In questa guida, imparerai come controllare Twitter Analytics, quali numeri contano davvero e come usarlo per crescere più velocemente e pubblicare contenuti migliori. Cos'è X (precedentemente Twitter) analytics? Twitter analytics è uno strumento che monitora come i tuoi contenuti performano su X. Mostra metriche chiave come impressioni, engagement, visite al profilo e crescita dei follower nel tempo. Fino a poco tempo fa, questi dati erano accessibili gratuitamente. Ora, la dashboard completa di Twitter Analytics è disponibile solo per X Premium (o X verificato) su desktop. Ciò significa che avrai bisogno di un account a pagamento per vedere la tua cronologia completa degli analytics. Se stai utilizzando l'app mobile di X, puoi comunque vedere analytics limitati per i singoli post , anche senza Premium. (Ti mostreremo come farlo più avanti in questo blog. ) Ecco come appare la dashboard completa di Twitter Analytics: Come controllare Twitter analytics: 2 metodi Ci sono due modi: tramite la dashboard nativa di Twitter analytics (disponibile solo per gli utenti Premium), o... --- > How much does YouTube pay per view? Yes, YouTube pays — but that doesn't mean a million views will make you rich. We'll explain - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/ - Categories: Experiments - Tags: Social media advertising, Social video - Tags: English - : pll_wpml_3130079 - Network: YouTube If you, like thousands of other YouTubers, are hoping to make money on the video platform, you’re probably wondering what your income might look like. How much does YouTube pay per view? The short of it is that YouTube pays each time someone views an ad, rather than a video. The video hosting platform takes 45% of what advertisers pay, giving the remaining 55% to the YouTube creator whose video displayed the ad. But let’s get into the long of it, explaining in further detail how YouTube’s monetization system works so that you get a clear understanding of how you can make money on the platform. How YouTube’s pay-per-view system works Like we mentioned, YouTube does have a pay-per-view system, but it might not be what you’d initially think. Instead of getting paid for each video view, YouTubers are paid for each ad view. Let’s dig a little deeper into what these two types of views mean: Video views are the number of views your video gets. Ad views are the amount of views ads on your video get. YouTube pays you for the amount of ad views your video gets. If your video has a million views but no advertising on it, you won’t be making any money. If your video has a million views but only 10,000 ad views, you’ll be making money only on the 10,000 ad views. Similarly, you might have multiple ads run within a single YouTube video. If users actually watch those ads all... --- > Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media. - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://blog.hootsuite.com/social-commerce/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_344650 - Network: Commerce It’s time to sell out. You know, the good kind. Social commerce is a game-changer when it comes to digital marketing: it makes the buying process simple for consumers, so supporting businesses like yours is a breeze. Bonus! ! ! Find out what people really want from brands on social — including why they follow, engage, buy, and even unfollow them — in The Social Media Consumer Report. Download now What is social commerce? Social commerce is a business strategy in which brands sell products or services directly through social media. Social media users — for example, people scrolling through Instagram, TikTok or Facebook — can make purchases straight through the social platform itself. It is, literally, a one-stop shop situation... but in this case, the shop also offers plenty of content. Social commerce vs ecommerce If social commerce is sounding an awful lot like online shopping, that’s because it is (in a way). While ecommerce usually refers to buying through the internet, social commerce is buying directly from a social media platform without leaving the app. There’s no third-party website involved in social commerce: from entering the shipping address to handing over that credit card info, everything happens within the social platform. Some brands use both social commerce and ecommerce in their marketing strategy. For example, Arc’teryx has an e-commerce site, with the standard online shopping experience: Source: arcteryx. com And an Instagram shop, where IG users can buy a $700 parka without leaving the app. Source: @arcteryx 5... --- > Alles zum Aufbau eines effektiven Prozesses zur Social-Media-Content-Erstellung und den neuesten Tools zur Vereinfachung des Workflows in 2025 - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://blog.hootsuite.com/de/social-media-content-erstellung/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2776107 Milliarden Menschen weltweit beschäftigen sich mit der Social-Media-Content-Erstellung. Aber ansprechende Inhalte zu kreieren erfordert Geschick. Einige Leute haben scheinbar ein natürliches Talent dafür, hochwertige Beiträge zu verfassen, die ansprechen, unterhalten und informieren, während andere kaum ein einziges Like erzielen. Die gute Nachricht? Effektiver Social-Media-Content ist nicht nur eine Frage des Talents, sondern auch der Strategie. Mit dem richtigen Ansatz, den richtigen Tools und den richtigen Insights kann jeder Inhalte erstellen, die auffallen, eine Zielgruppe aufbauen und die Ziele seiner Marke unterstützen. In diesem Leitfaden erklären wir euch alles, was ihr wissen müsst, um leistungsstarke Social-Media-Inhalte zu erstellen, vom Brainstorming bis zur Optimierung von Posts für mehr Engagement. Legen wir los. Umsetzbare Erkenntnisse Social-Media-Content-Erstellung umfasst das Verfassen von Beiträgen für soziale Plattformen wie TikTok oder Facebook. Dazu gehören kurze Videos, Fotos und Grafiken. Konzentriert euch 2025 auf mobil-freundliche Inhalte, um erfolgreich zu sein. Haltet Videos unter 30 Sekunden, nutzt vertikale Formate und testet Umfragen, um schnell plattformübergreifendes Engagement zu erzielen. Verwendet Tools wie Hootsuite, um die Erstellung und Planung zu optimieren. Beginnt mit OwlyWriter AI, um Ideen zu sammeln, und plant dann mit minimalem Aufwand Beiträge für Spitzenzeiten. Verfolgt Social-Media-Trends und die Performance, um eure Marketingstrategie zu optimieren. Entdeckt mit Hootsuite Social Listening neue Trends und passt diese anhand von Analytics an, um bessere Ergebnisse zu erzielen. Was ist Content-Erstellung? Was ist Social-Media-Content-Erstellung? Social-Media-Content-Erstellung ist der Prozess der Planung, Produktion und Verbreitung von Inhalten — wie Videos, Bildern und Texten — auf Plattformen wie TikTok, Instagram oder LinkedIn. Das Ziel: für... --- > Usa la escucha social para monitorear las menciones de tu marca y la competencia en redes sociales, y pon esa información a trabajar. - Published: 2025-07-07 - Modified: 2025-07-07 - URL: https://blog.hootsuite.com/es/escucha-social/ - Categories: Estrategia - Tags: Escucha social, Estrategia de redes sociales - Tags: Español - : pll_wpml_340570 La escucha social no se trata solo de registrar me gusta o reposteos.   Los profesionales del marketing inteligentes la utilizan para comprender las necesidades de los clientes, detectar tendencias del sector y aumentar la conciencia de marca.   Considérelo una forma de espiar (¡de forma ética! ) para descubrir información valiosa sobre la audiencia que puede convertirse en la base de una estrategia de marketing eficaz y centrada en el cliente. Conclusiones clave Usa la escucha social para impulsar tu estrategia, no solo para generar informes. Ve más allá del monitoreo de las menciones de marca. Aprovecha la información en tiempo real para dar forma a tus mensajes, mejorar la experiencia del cliente e informar sobre el desarrollo de productos. Vincula tus esfuerzos de escucha con objetivos comerciales claros. Ya sea para impulsar la conciencia de marca, mejorar los tiempos de respuesta o identificar brechas en el mercado, define objetivos SMART y mide el éxito con métricas como la cuota de voz, el sentimiento y la interacción. Reacciona con rapidez y luego optimiza. Identifica temas de tendencia, sentimientos negativos o posibles crisis con antelación. Usa esa información para adaptar tu estrategia de contenido, mejorar la atención al cliente y mantenerte un paso por delante de la competencia. Más del 60% de las empresas estadounidenses ya utilizan herramientas de escucha social para monitorear las menciones de marca y la opinión del cliente... porque funciona. Desde detectar un error de precio antes de que perjudique la reputación de su marca (como... --- > Learn how to measure and boost TikTok engagement in 2025. Use our free calculator, explore the latest trends, and get expert tips that work. - Published: 2025-07-04 - Modified: 2025-07-04 - URL: https://blog.hootsuite.com/tiktok-engagement/ - Categories: Strategy - Tags: Calculator, Social media engagement, Social media strategy - Tags: English - : pll_wpml_2773848 - Network: TikTok With more than 1. 5 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. So how can you capture some of this engagement? Let’s get one thing straight: The answer is NOT buying likes or joining engagement pods. Instead, we’ll teach you how to increase your TikTok engagement organically, how to give yourself a boost if your engagement rates are falling short, and how to measure your success with our free, easy-to-use TikTok engagement calculator. Bonus: Use our free TikTok engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is TikTok engagement? TikTok engagement is anything that indicates your post has garnered attention on the app. This includes likes, comments, shares, and views. User engagements are listed as the most important factor in the TikTok algorithm. This means the more users to like, share, comment, and interact with your content, the more likely you are to be found organically. Marketers looking to get higher engagement rates will want to focus on analyzing these metrics and optimizing them over time to ensure the type of content being posted aligns with their audience. Here’s a quick rundown of what these engagement rates can tell you: Comments: What are people saying about your video? Are they providing feedback or just leaving a simple message? Comments can be a... --- > Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. - Published: 2025-07-04 - Modified: 2025-07-04 - URL: https://blog.hootsuite.com/instagram-reels/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2227158 - Network: Instagram PSA: People watch 138. 9 million Facebook and Instagram Reels every minute. Instagram Reels continues to be the platform’s fastest-growing feature, so if you’re looking to get in on the engagement action, the time is now. Whether you’re new to short-form video creation or you’re looking to step up your strategy to get more views, shares, and saves, we’ve put together the ultimate guide to Instagram Reels. Keep reading for a step-by-step guide to creating Reels that people actually want to watch. We’re also sharing expert-backed best practices and real-life examples from brands who are using Reels to amplify their social presence. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today. What is an Instagram Reel? An Instagram Reel is a short-form vertical video shared on Instagram. Like TikTok, Reels allows you to record, edit, and stitch together multiple video clips and photos. You can also add effects such as original audio, like voiceovers, music, text overlays, stickers, and more. View this post on Instagram A post shared by starface (@starface) What’s the difference between a Reel and a TikTok? Both Reels and TikTok are short-form video platforms with similar features, but there are a few key differences. For starters, TikTok is a standalone app while Reels is part of Instagram’s — and ultimately Meta’s — ecosystem. Reels are served to Instagram users across various touch points on the... --- > Using a link in bio is one of the easiest ways to send your audience from your social profile to an external website. - Published: 2025-07-04 - Modified: 2025-07-04 - URL: https://blog.hootsuite.com/link-in-bio/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2771819 - Network: Instagram, TikTok What is a link in bio and why does it matter in 2025? “Link in bio” refers to the URL in the bio section of most social media profiles. Because some social platforms (we’re looking at you, Instagram, and TikTok ) don’t allow clickable links anywhere except in your profile/bio. When someone says, “Check the link in bio,” they mean a link to learn more about whatever they’ve mentioned in their post or video. You can find this link by swiping over to the user’s profile and clicking on their bio link. Most brands and content creators use their Instagram and TikTok bio link to send viewers to one of six things: Their website Their other social media profiles A blog A product page An online shop ... or all of the above (more on this later). You can see this tactic in action within Typeform’s Instagram caption below: View this post on Instagram A post shared by Typeform (@typeform) So, why does using your “link in bio” matter? Here are just a few key benefits you can see from using your bio link: Drive traffic to your website, products, blog posts, and other important pages Generate conversions by linking directly to product, service, and sign-up pages Make platforms that limit in-post links work for you in a unique way Create a better user experience when someone clicks on your bio link However, because you only have one link to play with, it’s important to be strategic. But we’ll talk... --- > Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! - Published: 2025-07-03 - Modified: 2025-07-08 - URL: https://blog.hootsuite.com/social-media-analytics-tools/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_3139030 Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. With Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here. ) You can set up custom dashboards that give you an overview of your most... --- > El marketing de influencia es una forma segura de expandir el alcance de su marca. Descubre cómo realizar una campaña de influencer marketing ganadora. - Published: 2025-07-03 - Modified: 2025-07-03 - URL: https://blog.hootsuite.com/es/marketing-de-influencia-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_2226803 ¿Te acuerdas cuando confiar en desconocidos en internet parecía arriesgado? Los tiempos han cambiado. Ahora, esas voces en línea pueden ser la clave del éxito del marketing de tu marca. El marketing de influencia o marketing de influencers se ha convertido en una industria de 24 mil millones de dólares, con marcas de todos los tamaños luchando por poner sus productos en manos (y feeds) de los creadores de contenido. Pero aquí está el truco: aunque todo social media manager sueña con asociarse con el próximo gran creador, pocos lo están haciendo con eficacia. Un marketing de influencia exitoso en 2025 no consiste en invertir una gran cantidad de dinero en una cuenta verificada y esperar lo mejor. Se trata de estrategia, autenticidad y dominar el arte de medir el ROI. Key takeaways Influencer marketing is a rapidly growing market, with Statista projecting it will reach $32. 55 billion globally by the end of 2025, doubling its 2021 value. Choose the right influencer type, from nano to mega, based on your campaign goals to maximize ROI through targeted reach and authentic engagement. Avoid pitfalls by aligning your influencer collaborations with your audience’s core values and expectations. Define clear campaign goals and track key performance indicators, such as conversions and engagement rates, to ensure measurable success and a strong return on investment. Embrace emerging trends, such as AI influencers and LinkedIn thought leaders, to keep your strategy innovative and relevant in 2025. ¿Qué es el marketing de influencia? El marketing de... --- > The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. - Published: 2025-07-03 - Modified: 2025-07-03 - URL: https://blog.hootsuite.com/social-media-image-sizes-guide/ - Categories: Strategy - Tags: Content creation, Guide - Tags: English - : pll_wpml_345264 Social media image sizes seem to change ... a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of July 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram image sizes Profile photo: 320 x 320 px Landscape: 1080 x 566 px Vertical: 1080 x 1350 px Square: 1080 x 1080 Stories and Reels: 1080 x 1920 Basic Facebook image sizes Profile photo: 196 x 196 px Landscape: 1080 x 566 px Vertical: 1080 x 1359 px Square: 1080 x 1080 px Stories and Reels: 1080 x 1920 px Cover photo: 851 x 315 px Basic X (formerly Twitter) image sizes Profile photo: 400 x 400 px Landscape: 1280 x 720 px Vertical: 720 x 1280 px Square: 720 x 720... --- > Unlock the power of social media intelligence to gain insights into your target audience — and build smarter, more effective strategies. - Published: 2025-07-02 - Modified: 2025-07-02 - URL: https://blog.hootsuite.com/social-media-intelligence/ - Categories: Strategy - Tags: Social listening, Social media analytics, Social media strategy - Tags: English - : pll_wpml_3128941 There are 5. 42 billion social media users in 2025. And people spend an average of more than 2 hours per day using social platforms. During that time, they create a huge amount of data. That data provides a real-time, unfiltered look at what they care about. Their conversations reveal how they feel, and what they want from the brands and organizations they deal with every day. Social media intelligence helps turn those billions of online conversations into actionable data. Better yet, it's data you can use right now. Key takeaways Social media intelligence (SOCMINT) is the process of gathering and analyzing public social media data to support marketing, law enforcement, and policy development strategies. SOCMINT is a subset of open-source intelligence (OSINT) that focuses only on publicly available social media content, including posts, comments, bios, hashtags, and engagement data. Different professions use SOCMINT in different ways. Marketers track brand sentiment and trends, public agencies monitor safety risks or public health, NGOs gauge community needs, and journalists identify emerging stories. The key is using aggregate data responsibly and in compliance with privacy laws like GDPR, CCPA, and PIPEDA. What is social media intelligence (SOCMINT)? Social media intelligence (SOCMINT) sounds a lot scarier than it is. It’s simply the process of collecting and analyzing public data from social networking sites to support your organizational goals. Maybe you’re working in marketing. Or policy development. Or law enforcement. For all these, social media intelligence can provide valuable insights about how people really think,... --- > Pour réussir une campagne de marketing d’influence, travaillez avec des créateurs partageant les valeurs de votre marque. - Published: 2025-07-02 - Modified: 2025-07-02 - URL: https://blog.hootsuite.com/fr/marketing-d-influence/ - Categories: Stratégie - Tags: Français - : pll_wpml_2226803 Vous vous souvenez de l’époque où faire confiance à des inconnus sur Internet pouvait sembler risqué ? Eh bien, les temps ont changé. Aujourd’hui, ces mêmes inconnus peuvent être la clé du succès de votre marque. Le marketing d’influence a en effet considérablement évolué, pour devenir une industrie pesant 24 milliards de dollars. Les marques de toutes tailles se bousculent désormais pour que leurs produits se retrouvent entre les mains (et dans les feeds) des créateurs de contenu. Si l’objectif de nombreux responsables des réseaux sociaux est de s’associer à des créateurs prometteurs, en pratique, très peu le font de manière efficace. Pour réussir son marketing d’influence en 2025, il ne suffit pas d’investir massivement dans un compte vérifié et de croiser les doigts pour que tout se passe bien. Aujourd’hui, ce sont la stratégie, l’authenticité et la capacité à démontrer le ROI qui font la différence. Principaux points à retenir Le marketing d’influence est un marché en pleine croissance. Selon Statista, il devrait atteindre les 32,55 milliards de dollars à l’échelle mondiale d’ici fin 2025, soit le double de sa valeur en 2021. Choisissez le type d’influenceur qui vous convient, du nano au méga-influenceur, en fonction des objectifs de votre campagne, afin de maximiser votre retour sur investissement grâce à une audience ciblée et un engagement authentique. Évitez les faux pas en alignant vos collaborations sur les valeurs fondamentales et les attentes de votre public. Définissez des objectifs clairs pour votre campagne et suivez les indicateurs clés de performance, tels... --- > Für eine effektive Influencer-Marketing-Kampagne müsst ihr mit erfahrenen Social-Media-Creators kooperieren, die eure Markenwerte teilen. - Published: 2025-07-01 - Modified: 2025-07-01 - URL: https://blog.hootsuite.com/de/social-media-influencer-marketing/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2226803 https://youtu. be/6dagvKdGBvo Keine Zeit zum Lesen? Hier gibt’s diesen Beitrag als Audio-Version. Erinnert ihr euch noch daran, dass es mal als riskant galt, Wildfremden im Internet zu vertrauen? Die Zeiten haben sich geändert. Heute können diese Online-Stimmen der Schlüssel zum Marketingerfolg eurer Marke sein. Das Influencer-Marketing hat sich zu einer 24-Milliarden-Dollar-Branche entwickelt, in der Marken jeder Größe darum kämpfen, ihre Produkte in die Hände (und Feeds) von Content-Creators zu bringen. Aber hier ist der Haken: Obwohl jeder Social-Media-Manager liebend gern mit dem nächsten angesagten Creator zusammenarbeiten würde, tun dies nur wenige effektiv. Erfolgreiches Influencer-Marketing im Jahr 2025 bedeutet nicht, jede Menge Geld für einen verifizierten Account zu berappen und auf das Beste zu hoffen. Es geht um Strategie, Authentizität und die Beherrschung der Kunst, den ROI zu messen. Wichtige Erkenntnisse Influencer-Marketing ist ein schnell wachsender Markt, der laut Statista bis Ende 2025 weltweit ein Volumen von 32,55 Milliarden US-Dollar erreichen und damit seinen Wert von 2021 verdoppeln soll. Wählt richtigen Influencer-Typ, von Nano bis Mega, basierend auf euren Kampagnenzielen, um den ROI durch gezielte Reichweite und authentisches Engagement zu maximieren. Vermeidet Fallstricke, indem ihr Influencer-Kooperationen auf die Grundwerte und Erwartungen eurer Zielgruppe abstimmt. Definiert klare Kampagnenziele und verfolgt wichtige Leistungsindikatoren wie Conversions- und Engagement-Raten, um messbare Erfolge und einen hohen Return of Investment sicherzustellen. Nutzt neue Trends wie KI-Influencer und LinkedIn-Thoughtleader, um eure Strategie auch 2025 innovativ und relevant zu halten. Was ist Influencer-Marketing? Influencer-Marketing ist eine Social-Media-Strategie, bei der Marken mit Content-Creators zusammenarbeiten, um ihr Geschäft bei der engagierten... --- > Un informe completo de redes sociales demuestra el valor de tu plan de marketing social. Muestra tus logros, respaldados por datos. - Published: 2025-06-30 - Modified: 2025-06-30 - URL: https://blog.hootsuite.com/es/informe-redes-sociales-plantilla/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_2222747 Te diremos algo: si no creas informes de redes sociales para seguir tu progreso y analizar tu rendimiento, estás perdiendo el tiempo. Recopilar y analizar datos sobre tus publicaciones con mejor rendimiento, tu audiencia e incluso tus fracasos humillantes es el secreto para mejorar tu rendimiento en redes sociales. Sin esta información vital, es casi imposible aumentar tus seguidores o alcanzar tus objetivos en redes sociales. Además, los informes de redes sociales son prácticamente la única forma de demostrar el valor de tus estrategias de marketing en redes sociales a tu equipo y a tu jefe. Pero aquí está nuestro pequeño secreto: crear informes de redes sociales no tiene por qué ser difícil. ¡Sigue leyendo para consejos, trucos y una plantilla gratuita de informe de redes sociales que te ayudará a demostrar tu valor y a dirigir tu estrategia hacia el éxito! Aprendizajes clave Incluye objetivos, KPIs y análisis por plataforma en tu informe de redes sociales para mejorar el rendimiento mes a mes. Al documentar metas específicas y comparar métricas clave por red social, puedes detectar qué funciona y optimizar tu estrategia. Para crear un informe de redes sociales útil, define tu audiencia interna y adapta el nivel de detalle al tipo de lector. Un informe claro y dirigido facilita la toma de decisiones rápidas por parte de jefes, equipos o stakeholders. Usa una plantilla de informe de redes sociales para estandarizar el seguimiento de campañas, contenido y datos demográficos. Esto te permite identificar qué formatos y mensajes generan... --- > Learn how brand monitoring goes beyond social listening to help you protect your reputation, uncover trends, and take action with confidence. - Published: 2025-06-29 - Modified: 2025-06-29 - URL: https://blog.hootsuite.com/brand-monitoring/ - Categories: Strategy - Tags: Social listening, Social media tools - Tags: English - : pll_wpml_2226455 - Network: Hootsuite You’ve worked hard to build a focused message that tells the story of your brand. But your brand is not the only force driving that story. Every conversation about your brand shapes how people see you — whether you’re a participant in the conversation or not. Brand monitoring ensures you know where those conversations are happening and what’s being said. It’s more than a simple tally of mentions or engagements. Brand monitoring is a process that includes discovering, analyzing, and acting on rich data from across the web and beyond. Key takeaways Brand monitoring is more than just counting mentions. It's the ongoing process of discovering, analyzing, and acting on what people are saying about your brand across all types of media, not just social. Brand monitoring pulls from a wide range of sources to give you a full picture of brand sentiment, competitive positioning, and consumer trends. This may include podcasts, forums, blogs, and news sites. A strong brand monitoring strategy helps you spot PR crises early, track product feedback, benchmark against competitors, and surface UGC and influencer opportunities. What is brand monitoring? Brand monitoring is the process of finding, following, analyzing, and acting on mentions and discussions of your brand. That goes for all forms of media, from social platforms to podcasts to traditional media outlets. In other words, brand monitoring is a holistic look at what is being said out there in the world about you. Smart brands follow that data-gathering up with analysis and action. Rather... --- > These social media real estate tips will help you become an unstoppable lead-generating machine. - Published: 2025-06-26 - Modified: 2025-06-26 - URL: https://blog.hootsuite.com/real-estate-social-media/ - Categories: Strategy - Tags: Real estate, Social media strategy, Template - Tags: English - : pll_wpml_3125636 Real estate social media marketing is about much more than posting pretty pictures and enticing videos to show off your new listings. Social media helps build your personal brand so you can showcase the real, unique value you bring to the home-buying and -selling process. (Not just the properties you have for sale right now. ) Social media is the top tech tool for connecting real estate agents with quality leads. On this front, social far outpaces brokerage and realtor websites, MLS, and listing portals. Nearly all real estate agents in the U. S. (91%) are using social media in their businesses, and 70% said it has an impact. That’s great for the majority of agents, but what about that 21% who are using social and not seeing results? In this post, we’ll show you how to get strategic with your real estate social media use to drive real business results like: more leads and referrals stronger repeat client relationships and, yes, more activity on your listings, too. Key Takeaways Social media is real estate’s #1 lead-gen tool. With 91% of U. S. agents using social platforms and 70% seeing results, social media outperforms MLS and listing portals for attracting quality leads—especially when it’s used to build a personal brand, not just promote listings. Different platforms serve different goals. Facebook is best for reaching older, financially established buyers and sellers, Instagram leads in engagement (especially with women), TikTok offers untapped potential among future buyers, and LinkedIn drives referrals through professional... --- > El marketing en redes sociales es valioso para las pequeñas empresas. Esta guía te ayudará a conectar y triunfar con tu audiencia en línea. - Published: 2025-06-26 - Modified: 2025-06-30 - URL: https://blog.hootsuite.com/es/como-hacer-marketing-en-redes-sociales-para-pequenas-empresas/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Marketing en redes sociales, Plantilla - Tags: Español - : pll_wpml_336753 El marketing en redes sociales es una herramienta muy valiosa para que las pequeñas y medianas empresas (PyMEs) conecten con nuevos clientes y audiencias, aumenten el reconocimiento de marca e, incluso, impulsen sus ventas en línea, todo a un costo muy bajo. Más de la mitad (51%) de los consumidores a nivel mundial descubrieron una nueva marca o producto en redes sociales en los últimos seis meses. Y una encuesta encargada por TikTok reveló que el 45% de las PyMEs que usan la plataforma atribuyen “una parte significativa del éxito y/o crecimiento de su negocio” a su presencia en la plataforma. Las pequeñas empresas pueden comenzar a hacer marketing en redes sociales sin más inversión que su propio tiempo. A medida que descubras qué funciona para tu marca, puedes ir haciendo inversiones graduales para potenciar tus esfuerzos en redes sociales. Puedes, quizás, incorporar herramientas para mejorar tu eficiencia, anuncios dirigidos a tu audiencia ideal o colaboraciones pagadas con creadores. Puntos clave El marketing en redes sociales es una de las formas más accesibles y efectivas para que las pequeñas empresas aumenten su visibilidad, conecten con el público adecuado y logren resultados reales — incluso sin un gran presupuesto. Puedes empezar con contenido orgánico e ir sumando estrategias pagadas, como anuncios o colaboraciones con creadores, a medida que tu negocio crezca. Una buena estrategia comienza con objetivos claros, un buen entendimiento de tu audiencia y un enfoque prioritario en las plataformas que mejor se adaptan a tu marca. Usa herramientas como... --- > Social AI is a new kind of artificial intelligence that pulls in real-time data from social platforms. See how it can help you work smarter with competitive insights, sentiment analysis, and tactical tips delievered in your brand voice. - Published: 2025-06-25 - Modified: 2025-07-07 - URL: https://blog.hootsuite.com/social-ai/ - Categories: Strategy - Tags: AI, Social media strategy, Social media tools - Tags: English From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social's fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums). We couldn’t be more excited to mention that Hootsuite’s OwlyGPT is the world’s first social AI tool. Keep reading to learn more about how it works and what it can do for your social strategy. Key takeaways Social AI is a new kind of artificial intelligence built specifically for social marketers. Unlike traditional AI tools, it pulls in real-time data from social platforms to deliver insights that are fresh, relevant, and strategy-ready. Social AI makes your whole team smarter, faster, and more aligned. Whether you’re refining brand voice, reacting to a reputation issue, or onboarding a new teammate, it acts like a plugged-in strategist who knows your audience, your goals, and what’s happening on social right now. What is social AI? Social AI is a new frontier in artificial intelligence. Its knowledge base is updated in real time using publicly searchable web information and real-time cross-platform social data (a. k. a. social listening). Social AI understands your brand — and your questions — in the context of real-time factors like: What are your competitors... --- > Le temps, c’est de l’argent. Les réseaux sociaux aussi. Découvrez comment les petites entreprises peuvent tirer profit de ces plateformes. - Published: 2025-06-25 - Modified: 2025-06-26 - URL: https://blog.hootsuite.com/fr/marketing-des-medias-sociaux-pour-les-petites-entreprises/ - Categories: Stratégie - Tags: Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_336753 Le marketing des réseaux sociaux constitue un moyen précieux pour les petites et moyennes entreprises (PME) d’atteindre de nouveaux clients et publics, d’augmenter la notoriété de leur marque et même de booster les ventes en ligne, le tout à un coût très faible. Plus de la moitié (51 %) des consommateurs à travers le monde ont découvert une nouvelle marque ou un nouveau produit sur les réseaux sociaux au cours des six derniers mois. Selon une enquête mandatée par TikTok, 45 % des PME qui utilisent TikTok attribuent « une part importante de la réussite et/ou croissance de leur entreprise » à la plateforme. Une petite entreprise peut se lancer dans le marketing des réseaux sociaux sans investir d’argent – uniquement du temps. Au fur et à mesure que vous découvrez ce qui fonctionne pour votre marque, vous pouvez réaliser des investissements supplémentaires pour augmenter vos capacités en marketing des réseaux sociaux. Votre stratégie pourrait intégrer des outils pour gagner en efficacité, des publicités ciblant votre public idéal ou des partenariats rémunérés avec des créateurs de contenu. Points clés à retenir Pour une petite entreprise, le marketing des réseaux sociaux est l’un des moyens les plus rentables pour construire la notoriété de sa marque, trouver son public cible et obtenir de réels résultats – même avec un budget limité. Vous pouvez commencer par publier du contenu organique avant de déployer progressivement des stratégies payantes, comme les publicités et les partenariats avec des créateurs de contenu, afin de soutenir le développement de votre marque. Pour... --- > In 2025, AI writing assistance isn’t limited to standalone apps — it’s being built into the platforms marketers already use. - Published: 2025-06-25 - Modified: 2025-07-07 - URL: https://blog.hootsuite.com/ai-copywriting/ - Categories: Strategy - Tags: AI, Content creation - Tags: English - : pll_wpml_3121971 Ready or not, AI copywriting tools are everywhere in 2025. They can be your creative sidekick — if you know how to use them right. Below, we’ve updated our 2024 guide with fresh data, trends, and tips to keep you ahead of the curve. (Spoiler: 85% of marketers now use AI writing tools, so mastering them is a must! ) Read on for the latest on when to tap AI for copy, which tools are leading the pack in 2025, and how to get the most out of them without losing your unique human touch. Craft perfect posts in seconds --- > Wie man Posts für TikTok plant? Wir stellen einen seriösen TikTok-Zeitplaner vor und zeigen Euch, wie man einen TikTok-Content-Kalender erstellt. - Published: 2025-06-24 - Modified: 2025-06-26 - URL: https://blog.hootsuite.com/de/posts-fur-tiktok-plant/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2774502 - Network: TikTok Wollt ihr euren Content vorausplanen und dann live gehen, wenn eure Zielgruppe am aktivsten ist? Dann solltet ihr unbedingt lernen, wie man Posts für TikTok planen kann (ja, das geht auf dem Handy und auf dem Desktop). Ein TikTok-Planer ist perfekt für alle, die regelmäßig Inhalte posten wollen, aber täglich auch andere Jobs auf dem Tisch haben und ab und zu Urlaub machen möchten. Gut, dass es ein paar Tools gibt, mit denen ihr euren Content veröffentlichen könnt, damit er von den Leuten gesehen wird, die euch am wichtigsten sind. Auch dann, wenn ihr gerade einen Mai Tai am Pool schlürft. Also — worauf wartet ihr noch? Lest weiter und erfahrt, wie man TikToks 2025 auf drei verschiedene Arten vorausplant! Wichtige Erkenntnisse Das Vorausplanen von TikTok-Posts hilft euch, regelmäßig Beiträge zu veröffentlichen, insbesondere zu Zeiten mit hohem Engagement, und spart euch Zeit durch die Automatisierung des Prozesses. Ihr könnt TikTok-Beiträge über den Video-Planer von TikTok oder mit Hootsuite planen. Hootsuite bietet mehr Flexibilität, weil ihr z. B. weiter im voraus planen könnt und Zugriff auf erweiterte Features habt, wie eine plattformübergreifende Analytics. Zu den Best Practices gehören die Optimierung des Posting-Zeitpunkts mithilfe von Analytics und die Wahrung der Authentizität durch TikTok-Inhalte, die sich an aktuellen Trends orientieren. Wie man TikTok-Posts bis zu 10 Tage im Voraus plant ... mit dem TikTok-Videoplaner Auf der Suche nach einem kostenlosen TikTok-Planer? Gefunden! Schritt 1: Meldet euch auf eurem Desktop bei TikTok an Derzeit könnt ihr TikTok-Posts nicht über die TikTok-Mobil-App planen. Ihr müsst... --- > G2 named Hootsuite the #1 platform for social listening, analytics, and management in its Summer 2025 reports. See why top teams choose us. - Published: 2025-06-24 - Modified: 2025-06-24 - URL: https://blog.hootsuite.com/hootsuite-g2-summer-2025/ - Categories: Hootsuite HQ - Tags: Social listening, Social media analytics, Social media tools - Tags: English This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams. G2’s rankings are based entirely on feedback from real users. Marketers, social media managers, analysts, and customer support teams across industries shared how Hootsuite helped them engage their audiences, uncover insights, and drive measurable results. That’s why we’ve been named #1. But what does that mean for you? And how can the platform these teams rely on give your social strategy a competitive edge? Where Hootsuite leads the pack We placed in over 300 reports in G2’s Summer 2025 release and came out on top in key categories that matter most to social media teams: #1 in Social Media Suites Thanks for making Hootsuite your all-in-one publishing, planning, engagement, and performance command center. Source: G2 What does this award actually mean? G2’s Social Media Suites category recognizes platforms that help teams: Publish content, schedule posts, engage with communities, and manage accounts across platforms. Track mentions, follow trends, and listen to what audiences are saying across channels. Measure campaign impact and support smarter decision-making across marketing, sales, and customer service. Some products in this category also support social ad management, online community engagement, and customer service through social media. Luckily, Hootsuite does it all. Why it matters Being... --- > ¿Quieres saber cómo programar TikToks? Aquí te explicamos cómo usar un programador de TikTok y crear un calendario de contenido. - Published: 2025-06-23 - Modified: 2025-06-23 - URL: https://blog.hootsuite.com/es/como-programar-publicaciones-en-tiktok/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2774502 - Network: TikTok, TikTok ¿Quieres planear tu contenido con anticipación y publicarlo cuando tu audiencia esté más activa? Parece que necesitas aprender a programar publicaciones de TikTok (sí, puedes hacerlo en dispositivos móviles y computadoras). Un programador de TikTok es perfecto para cualquiera que quiera publicar contenido constantemente, pero que también tenga otras cosas que hacer durante el día o tal vez incluso se atreva a soñar con irse de vacaciones de vez en cuando. Afortunadamente, existen algunas herramientas que puedes usar para que tu contenido se difunda y lo vean las personas que más te importan, incluso cuando estás bebiendo un moscow mule junto a la piscina. ¿Entonces, qué estás esperando? Sigue leyendo para descubrir tres formas diferentes de programar TikToks en 2024. Conclusiones clave Programar publicaciones de TikTok te ayuda a publicar de forma constante, especialmente durante los momentos de mayor interacción, y te ahorra tiempo al automatizar el proceso. Puedes programar publicaciones de TikTok a través del programador de videos de TikTok o de Hootsuite, que ofrece más flexibilidad, como programar con más anticipación, y funciones avanzadas como análisis multiplataforma. Las mejores prácticas incluyen optimizar el tiempo de publicación mediante análisis y mantener la autenticidad con el contenido de tendencia de TikTok. Bonus! ! ! Aquí tienes nuestra calculadora de engagement rate de TikTok para conocer tu tasa de interacción 4 veces más rápid. Calcúlala en base a cada post o para toda una campaña, y para cualquier red social. Cómo programar publicaciones de TikTok con hasta 10 días de anticipación... --- > As redes sociais podem ser uma ótima fonte de lucro para você. Aprenda as melhores estratégias para ganhar dinheiro no Instagram em 2025. - Published: 2025-06-18 - Modified: 2025-06-18 - URL: https://blog.hootsuite.com/pt/ganhar-dinheiro-no-instagram-taticas/ - Categories: Strategy - Tags: Estratégia de redes sociais - Tags: Português - : pll_wpml_2224447 - Network: Commerce, Instagram É incrível como as redes sociais se tornaram uma fonte de renda viável para indivíduos e um meio para empresas investirem no seu crescimento. Seja você uma marca ou um influenciador, existem diversos recursos para te ajudar a lucrar ainda mais on-line— especialmente se o seu foco for ganhar dinheiro no Instagram. E nós estamos aqui para isso! Vamos te mostrar como maximizar o potencial da sua renda no Instagram e fazer o seu negócio ou você mesmo decolar neste ano. Reunimos 11 táticas seguras para você colocar em prática e ganhar dinheiro por meio do Instagram hoje mesmo. Principais aprendizados Qualquer perfil pode lucrar no Instagram, não apenas os grandes influenciadores. Com as ferramentas certas, até perfis menores podem gerar renda por meio de lojas, parcerias, programas de afiliados e conteúdos patrocinados — basta construir uma base engajada e aplicar boas práticas. O Instagram oferece múltiplas formas de monetização integradas à plataforma. De lojas virtuais e postagens compráveis a lives com selos e assinaturas pagas, o app fornece recursos nativos para transformar engajamento em receita sem sair da plataforma. Chatbots e automações ampliam o atendimento e impulsionam vendas. Automatizar respostas e interações por mensagens diretas não só economiza tempo como ajuda a converter seguidores em compradores com mais agilidade e personalização. Parcerias estratégicas com marcas e criadores aumentam alcance e credibilidade. Colaborações autênticas — tanto entre influenciadores e marcas quanto entre negócios complementares — ajudam a atrair novos públicos e fortalecem a confiança no produto ou serviço oferecido. É... --- > Planifier du contenu ne se limite pas à établir un calendrier de publication, mais à établir un véritable plan de contenu stratégique pour les médias sociaux. - Published: 2025-06-18 - Modified: 2025-06-23 - URL: https://blog.hootsuite.com/fr/planification-de-contenu-pour-les-reseaux-sociaux-guide/ - Categories: Stratégie - Tags: Calculatrice, Guide - Tags: Français - : pll_wpml_2775011 Chers navigateurs : pour voguer sur les mers agitées des réseaux sociaux, vous devrez soigneusement planifier votre contenu avant de prendre la mer. Les marins les plus aguerris savent qu’il faut établir une route précise avant de lever l’ancre. Sans plan de contenu, vous ne ferez que vous jeter à l’eau sans aucune visibilité, poursuivis par les requins de la concurrence. Pour que le vent tourne en votre faveur, vous devez élaborer un plan de contenu. Suivez les huit étapes décrites ci-dessous et vous arriverez à destination sain et sauf. Qu’entend-on par planification de contenu ? La planification de contenu est le processus consistant à élaborer une stratégie de contenu et à programmer celui-ci. Planifier du contenu permet de déterminer avec précision ce qu’il faut publier (et à quel moment le faire). La mise en place d’un plan de contenu pour les médias sociaux vous aide à atteindre certains objectifs comme l’augmentation de la visibilité, de l’engagement ou de la notoriété de votre marque. Un contenu bien planifié sur les médias sociaux devra être : Créé de manière groupée pour une meilleure efficacité. Intégré à une campagne multiplateforme et réutilisé sur l’ensemble de vos canaux pour un impact maximal. Lié à un ou plusieurs objectifs marketing. Équilibré entre votre propre contenu original et celui issu de votre curation de contenu. Pourquoi est-il important de planifier du contenu ? Nous venons de répondre à la question : « Qu’est-ce qu’un planning de contenu ?  » Nous allons maintenant vous expliquer pourquoi un plan de contenu est nécessaire. Comme... --- > Content-Planung ist mehr als nur einfach Termine setzen. Mit einem strategischen Social-Media-Content-Plan laufen eure Accounts wie geschmiert - Published: 2025-06-17 - Modified: 2025-06-26 - URL: https://blog.hootsuite.com/de/content-planung-fur-soziale-medien/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_2775011 Ahoi, Social-Media-Segler! Um durch die stürmischen Gewässer der sozialen Medien zu navigieren, müsst ihr vor dem Auslaufen eine solide Content-Planung vorlegen. Erfahrene Social-Media-Schipper wissen, dass man seinen Kurs sorgfältig planen muss, bevor man an Bord geht. Ohne einen Content-Plan stürzt ihr euch blindlings in einen riesigen Content-Ozean, in dem die Haie von der Konkurrenz schon nach euch schnappen. Wenn euch die Strömung zum Erfolg tragen soll, müsst ihr euren Content-Plan ausarbeiten. Befolgt die acht unten aufgeführten Schritte, und ihr werdet sicher und wohlbehalten ans Ziel kommen. Leinen los! Was ist Content-Planung für Social Media? Im Bereich Social Media ist die Content-Planung der Prozess der Strategieentwicklung und Terminierung von Inhalten. Bei der Content-Planung wird entschieden, was wann veröffentlicht wird. Die Planung von Social-Media-Content hilft euch dabei, Ziele wie eine höhere Sichtbarkeit, mehr Engagement oder eine stärkere Markenbekanntheit zu erreichen. Gut geplante Social-Media-Inhalte... ... werden in Chargen erstellt, um die Effizienz zu optimieren... . sind Teil einer plattformübergreifenden Kampagne und werden für maximale Wirkung auf allen euren Kanälen wiederverwendet... . sind mit einem oder mehreren Marketingzielen verknüpft... . halten die Balance zwischen eigenen Originalinhalten und kuratiertem Content. Warum ist Content-Planung so wichtig? Was Content-Planung ist, hätten wir schonmal geklärt. Jetzt geht es um die Frage, warum ein Content-Plan eine gute Sache ist. Das erklären wir euch nachfolgend im Detail, weil uns eure Zukunft am Herzen liegt. Und wir versprechen, dass euch ein wenig Vorausplanung auf lange Sicht das Leben leichter macht. Hier sind einige Vorteile, die euch ein eigener Content-Plan eröffnet. Das... --- > Planificar contenido es más que programar publicaciones. Maneja tus cuentas eficientemente con un plan estratégico de contenido para redes sociales. - Published: 2025-06-16 - Modified: 2025-06-23 - URL: https://blog.hootsuite.com/es/planificacion-de-contenido-para-redes-sociales-guia/ - Categories: Estrategia - Tags: Creación de contenido, Guía - Tags: Español - : pll_wpml_2775011 ¡Ahoy, navegantes de las redes sociales! Para surcar los agitados mares del mundo digital, necesitas una buena planificación de contenido de redes sociales antes de zarpar. Los navegantes más experimentados de las redes sociales saben que hay que trazar bien la ruta antes de subir al barco. Sin un plan de contenido, estarás lanzándote a ciegas a un océano lleno de publicaciones, con tiburones (también conocidos como la competencia) acechando tu navío. Si quieres que la marea juegue a tu favor, necesitas un buen mapa de navegación: tu plan de contenido. Sigue los ocho pasos que te compartimos a continuación y llegarás a buen puerto, sano y salvo. ¿Qué es la planificación de contenido para redes sociales? En redes sociales, la planificación de contenido es el proceso de diseñar una estrategia y programar lo que vas a publicar. Planificar contenido implica decidir qué vas a publicar y cuándo hacerlo. Esta planificación te ayuda a alcanzar objetivos como aumentar tu visibilidad, generar más interacciones o fortalecer el reconocimiento de tu marca. Un contenido bien planificado en redes sociales cumple con las siguientes características: Es creado en bloques para maximizar la eficiencia. Forma parte de una campaña multiplataforma y se adapta a todos tus canales para lograr el mayor impacto posible. Está alineado a uno o más objetivos de marketing. Mantiene un equilibrio entre contenido original creado por ti y contenido curado (compartido de otras fuentes relevantes). ¿Por qué es importante la planificación de contenido? Ya respondimos qué es la planificación de... --- > You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates) - Published: 2025-06-13 - Modified: 2025-06-13 - URL: https://blog.hootsuite.com/instagram-reels-cover/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3118524 - Network: Instagram Want to create an Instagram Reels cover that really pops? We’ve got you *covered. * (Get it? ) Crafting the perfect cover for your Reel video is essential to draw viewers in and keep them engaged with your content. Not only will a great cover design help your content stand out, but it will also give your followers an idea of what to expect from your videos. The best part? You don’t need to be a professional designer to create an amazing Instagram Reels cover. Let’s explore how to change your Instagram Reel covers, some templates to get you started, and how to make sure your covers look great on your feed. Get your free pack of 5 customizable Instagram Reel Cover templates now. Save time, get more clicks, and look professional while promoting your brand in style. What are Instagram Reels covers? Instagram Reels covers are still images that appear as thumbnails of your Instagram Reels video. Choosing a compelling Instagram Reels cover can help boost views and make your page more visually appealing. Here’s an example from soda brand Poppi. The brand recently launched a new flavor and have created Instagram Reels covers to match the new flavor’s color scheme, helping pull its page into a cohesive design while simultaneously grabbing attention and promoting its new product. You can choose an Instagram Reels cover from your video footage or upload a graphic or still image to set as the video thumbnail. 5 free Instagram Reels cover templates One... --- > You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck. - Published: 2025-06-12 - Modified: 2025-06-13 - URL: https://blog.hootsuite.com/brand-pitch/ - Categories: Strategy - Tags: Content creation, Content creators, Template - Tags: English - : pll_wpml_2223760 Influencers can use their influence in many different ways. If you want to start making money, though, you need to lock down some brand partnerships with a great brand pitch deck. While companies looking to partner with influencers with larger profiles often approach these individuals, partnerships happen the other way around, too, with influencers reaching out to brands to pitch their services. That's because an engaged audience and a great grid will only get you so far. The real key to landing the collab of your dreams is to perfect the art of the brand pitch. In this post, we'll teach you how to pitch brands as an influencer and give you a free template to help you secure an influencer marketing partnership of your own. Key takeaways A great pitch matters more than follower count. Brands are often more interested in creators with engaged audiences than just raw follower numbers. Customize your outreach. A compelling pitch includes a clear subject line, links to your social profile, relevant stats (engagement, reach, conversions), and a personalized message. Use the “three Rs” to structure your pitch. Highlight Relevance (how your content aligns with the brand), Reach (how many people you can influence), and Resonance (how deeply your content connects with your audience). Show proof of past success. If you’ve worked with brands before, showcase those results. Even informal collaborations or viral user-generated content can help establish credibility if formal partnerships are lacking. A pitch deck can boost your chances. A short, on-brand... --- > La gestión de redes sociales es el proceso de planear, crear y administrar tu contenido social y tus interacciones para lograr tus metas. - Published: 2025-06-12 - Modified: 2025-06-12 - URL: https://blog.hootsuite.com/es/gestion-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3139381 Nuevas plataformas, algoritmos que cambian todo el tiempo, expectativas cada vez mayores de la audiencia... definitivamente, la gestión de redes sociales se ha convertido en un trabajo complejo y de tiempo completo. (Lo sabemos, no estamos descubriendo el hilo negro, pero las redes sociales ya no son cosa de becarios... aunque, ¿alguna vez lo fueron realmente? ) Si tu deseo es que tus canales sociales impulsen el desempeño de tu negocio, necesitas hacer mucho más que publicar. Debes estudiar a tu audiencia, desarrollar estrategias particulares para cada plataforma, analizar tus resultados y optimizar una y otra vez. Todo eso mientras malabareas las tendencias en redes y te aseguras de respetar todas las reglas de privacidad y convivencia en línea.   En este artículo, te contaremos todo lo que necesitas saber sobre la gestión de redes sociales. Al terminar de leer, sabrás cómo desarrollar una estrategia eficaz que impulse las interacciones, aumente el reconocimiento de tu marca y mejore tus ventas. Puntos clave La gestión de redes sociales es el proceso de planificar, crear y administrar el contenido de distintas plataformas para aumentar las interacciones, el reconocimiento de la marca y el tráfico. Los Social media managers o gestores de redes sociales se encargan de la estrategia, la producción de contenido, la interacción con la comunidad y muchas otras tareas- Entre los elementos esenciales de la gestión de redes sociales están la investigación de la audiencia, la elección de las plataformas, el establecimiento de objetivos SMART y la creación de un... --- > La gestion des médias sociaux est le fait de planifier, créer et gérer son contenu sur les médias sociaux afin de atteindre ses objectifs. - Published: 2025-06-11 - Modified: 2025-06-11 - URL: https://blog.hootsuite.com/fr/gestion-des-medias-sociaux-guide/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_3139381 Avec l’arrivée de nouvelles plateformes, l’évolution des algorithmes et les attentes croissantes du public, la gestion des méseaux sociaux est devenue un travail complexe et chronophage. Je sais que je prêche des convaincus, mais une chose est claire : les médias sociaux ne sont plus réservés aux stagiaires (l’ont-ils jamais été ? ). Vous voulez utiliser les canaux de réseaux sociaux pour booster les performances de votre entreprise ? Si tel est le cas, vous ne pourrez pas vous contenter de publier des posts. Vous allez devoir étudier votre public, élaborer des stratégies personnalisées pour chaque plateforme, analyser vos résultats et optimiser en permanence. Sans oublier de jongler avec les tendances émergentes sur les réseaux sociaux et les questions de protection de la vie privée. Cet article vous guidera pas à pas pour vous apprendre à gérer efficacement les médias sociaux. À la fin de votre lecture, vous devriez savoir comment élaborer une stratégie de réseaux sociaux capable de susciter de l’engagement, d’accroître la notoriété de la marque et de stimuler les ventes. Principaux points à retenir La gestion des médias sociaux est le processus consistant à planifier, créer et gérer du contenu sur les différentes plateformes afin de stimuler l’engagement, la notoriété et le trafic. Les responsables des médias sociaux ont à charge la stratégie, la création de contenu, l’engagement, le community management, et bien d’autres tâches. Les principales tâches de la gestion des médias sociaux incluent les études d’audience, le choix des plateformes, la mise en place d’objectifs SMART... --- > Descubra quem fala da sua marca nas redes com a escuta social e transforme dados em insights valiosos para a sua estratégia de marketing. - Published: 2025-06-11 - Modified: 2025-06-24 - URL: https://blog.hootsuite.com/pt/escuta-social/ - Categories: Strategy - Tags: Escuta social, Estratégia de redes sociais - Tags: Português - : pll_wpml_340570 A escuta social não é apenas sobre monitorar curtidas e retweets. As empresas perspicazes utilizam essa ferramenta com foco em sua estratégia de marketing, ou seja, para entender as necessidades dos clientes, identificar as tendências do setor e impulsionar o reconhecimento da marca. Pense nesse recurso como uma interceptação de informações (ética, é claro! ) para descobrir insights valiosos sobre seu público-alvo, que podem ser a base de uma estratégia de mercado eficaz e focada no cliente. Mais de 60% das empresas nos Estados Unidos já utilizam os recursos avançados de social listening para monitorar as menções à marca e o sentimento dos consumidores - porque isso funciona. Desde a detecção de um erro na precificação antes do impacto negativo na reputação do seu negócio (veja o excelente exemplo do crescimento de 4. 900% no engajamento da Hong Kong Airlines) até a elaboração de novas ideias de produto com base no feedback dos consumidores, as principais ferramentas de escuta social fornecem percepções com desdobramentos práticos, desde a mensagem até a estratégia de conteúdo. Preparado para fazer a escuta social trabalhar para você? Esse guia detalha os benefícios do social listening, provê orientações sobre como criar uma estratégia com esse recurso, além de compartilhar dicas para otimizar os seus esforços. Resumo do conteúdo Utilize a escuta social para direcionar a estratégia e não apenas gerar relatórios. Vá além do monitoramento de menções à marca. Aproveite os insights em tempo real para moldar a comunicação, melhorar a experiência do cliente e dar... --- > In Sekunden zu Ideen für Instagram-Nutzernamen für eure Marke mit unserem kostenlosen KI-Nutzernamen-Generator. - Published: 2025-06-10 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/de/ideen-fur-instagram-nutzernamen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3126496 - Network: Instagram Hattet ihr schonmal eine tolle Idee für einen neuen Instagram-Account, seid dann aber bei der Suche nach einem guten Nutzernamen stecken geblieben? Bei der Wahl des Handles spielt eine Menge eine Rolle — es vermittelt den ersten digitalen Eindruck und gibt den Ton für euer Konto an. Egal, ob ihr mit Elan eine persönliche Marke aufbaut, einen neuen Business-Account eröffnet oder einfach nur einen Finsta erstellt, ein einprägsamer Nutzername ist die Eintrittskarte für jede neue Online-Präsenz. In diesem Artikel lernt ihr über 100 der besten Ideen für Instagram-Namen kennen, die ihr zur Inspiration nutzen könnt. Außerdem sprachen wir mit Vanessa Blaho, Social-Media-Managerin und Gründerin von @vanessa. eats. prague, und Val Razo, Social-Media-Consultant, um uns Expertentipps für den perfekten Instagram-Nutzernamen zu holen. Was ist ein Instagram-Nutzername? Ein Instagram-Nutzername (oder Handle) ist eine eindeutige Kennung, die einen Nutzer, eine Marke oder einen Creator auf der Plattform repräsentiert. Nutzernamen erscheinen auf Profilen und in der URL des Kontos und werden verwendet, um Konten in Beiträgen, Kommentaren und Stories zu kennzeichnen — einschließlich Erwähnungen in Instagram-Stories. Instagram-Handles können bis zu 30 Zeichen lang sein und Buchstaben, Zahlen, Punkte oder Unterstriche enthalten (aber keine Emojis oder Sonderzeichen). Für Marken und Influencer trägt ein aussagekräftiger Nutzername dazu bei, die Wiedererkennung und Auffindbarkeit zu erhöhen, das Branding zu stärken und die Konsistenz auf Social-Media-Plattformen wie TikTok zu wahren. Kostenloser Instagram-Nutzernamen-Generator Generiert binnen weniger Sekunden Nutzernamen und entdeckt etwas, das absolut einzigartig ist. Ihr braucht lediglich Keywords einzugeben, die mit eurem Unternehmen oder persönlichen Interessen wie „Abenteuer“ oder... --- > Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://blog.hootsuite.com/social-media-monitoring-tools/ - Categories: Strategy - Tags: Guide, Social listening, Social media tools - Tags: English - : pll_wpml_2226215 Key Takeaways Stay informed and responsive: Social media monitoring tools track mentions, hashtags, and keywords to help manage brand reputation, prevent crises, and respond to customer feedback in real time, which is essential for CRM and customer care. Gain insights and build community: These tools support competitor analysis, uncover audience sentiment and trends, and help you optimize content and engagement strategies to grow a loyal community. Work smarter with expert tips: Make monitoring a daily habit, customize keyword tracking, set alerts for unusual activity, and layer in human analysis to spot nuanced opportunities and optimize performance. Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot... you name it. If your audience has an opinion on something, your social media monitoring tool should be able to pick it up. That’s because social media monitoring software gathers and presents audience and competitive insights for brands that want to pay attention to their mentions. In this post, we’ll review some of the best social media tracking tools on the market and cover social media monitoring best practices straight from the experts so you can join the conversation. What is social media monitoring? Social media monitoring is the process of tracking social mentions about a company, individual, product, or brand. It involves tracking hashtags, keywords, and... --- > Facebook analytics tools are third-party programs that collect and report performance metrics from your Facebook account. - Published: 2025-06-09 - Modified: 2025-06-18 - URL: https://blog.hootsuite.com/es/herramientas-de-analisis-de-facebook/ - Categories: Estrategia - Tags: Análisis de redes sociales - Tags: Español - : pll_wpml_3121379 - Network: Facebook Las herramientas de estadísticas de Facebook son como una bola mágica: te dan respuestas instantáneas sobre lo que tu empresa debería estar haciendo en la plataforma de redes sociales más popular del mundo. Al fin y al cabo, los números no mienten. Tus métricas de Facebook revelan datos fascinantes sobre las preferencias y comportamientos de tu audiencia. Al analizar los datos sobre el desempeño de tu contenido, obtienes información cuantitativa que servirá para crear una estrategia eficaz de marketing en Facebook. Aprendizajes clave Las estadísticas de Facebook son tu brújula estratégica. Analizar las estadísticas de Facebook te ayuda a entender qué contenido genera más interacción, a qué hora publicar y qué le interesa realmente a tu audiencia. Sin estos datos, tu estrategia es puro ensayo y error. Las herramientas de estadísticas de Facebook ahorran tiempo y esfuerzo. Usar herramientas especializadas como Hootsuite te permite automatizar informes, visualizar métricas clave y detectar tendencias sin necesidad de abrir mil pestañas ni hacer cálculos manuales. Comparar tu rendimiento con la competencia te da una ventaja. Algunas herramientas de estadísticas de Facebook ofrecen análisis comparativos que te muestran si vas por buen camino o si necesitas ajustar tu enfoque para no quedarte atrás en tu sector. Publicar en el momento ideal aumenta tu impacto. Gracias a funciones como el mapa de calor o las recomendaciones de horarios óptimos, las herramientas de estadísticas de Facebook te permiten publicar cuando tu audiencia está realmente conectada. Aprendizajes clave A continuación te presentamos las mejores herramientas de estadísticas... --- > Un análisis competitivo en redes sociales te ayudará a identificar las deficiencias en tu estrategia y a mantenerte un paso delante del resto - Published: 2025-06-05 - Modified: 2025-06-06 - URL: https://blog.hootsuite.com/es/analisis-competitivo-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Plantilla - Tags: Español - : pll_wpml_343481 ¿Cómo mantenerte a la vanguardia de la competencia y triunfar en redes sociales? Empieza con un análisis competitivo en redes sociales. Te indicará cómo te posicionas frente a otras empresas de tu sector y descubrirá nuevas oportunidades, así como posibles amenazas. Esta guía te enseñará a analizar y aprender del rendimiento de la competencia. También enumeraremos las mejores herramientas de análisis competitivo en redes sociales y te proporcionaremos una plantilla gratuita para ayudarte a empezar. Conclusiones clave Un análisis competitivo en redes sociales te ayuda a comprender cómo se posiciona tu marca frente a las demás, analizando tus fortalezas, debilidades y estrategias sociales. Esto te permitirá identificar oportunidades de crecimiento, deficiencias de contenido y amenazas emergentes. Es un proceso de cuatro pasos: identifica a tu verdadera competencia mediante palabras clave relevantes y búsquedas en redes sociales, recopila información sobre su presencia e interacción en redes sociales, haz un análisis FODA para comparar el rendimiento y establece un monitoreo continuo para mantenerte a la vanguardia. Monitorea métricas como el crecimiento de seguidores, las tasas de interacción, el uso de hashtags y la frecuencia de publicaciones para comparar tu rendimiento y descubrir áreas específicas donde puedes mejorar o diferenciar tu marca. ¿Prefieres aprender visualmente? Mira nuestro video para descubrir cómo hacer un análisis competitivo en redes sociales en solo tres pasos: ¿Qué es un análisis competitivo en redes sociales? Un análisis competitivo en redes sociales es un análisis de tu competencia en redes sociales para descubrir cuáles son sus fortalezas y debilidades,... --- > Saiba como usar os anúncios em redes sociais para alcançar resultados reais e aproveitar ao máximo seu orçamento. - Published: 2025-06-04 - Modified: 2025-06-24 - URL: https://blog.hootsuite.com/pt/anuncios-em-redes-sociais/ - Categories: Strategy - Tags: Publicidade nas mídias sociais - Tags: Português - : pll_wpml_343374 Os anúncios em redes sociais são a melhor aposta das marcas para alcançar novos públicos (ou até mesmo seus seguidores atuais! ) hoje em dia. Escolher essa estratégia é uma boa jogada por duas razões principais: a assertividade do seu conteúdo é garantida, ou seja, você alcança o público-alvo determinado com orçamento adequado; e, além disso, você detém o controle do perfil da sua audiência e do seu budget, quer dizer, é possível ser muito específico sobre os mercados que deseja atingir e o quanto está disposto a desembolsar. Resumo do conteúdo A publicidade em redes sociais utiliza anúncios pagos em plataformas como Facebook, Instagram e LinkedIn para atingir seu público-alvo de forma mais eficiente do que as publicações orgânicas. Os anúncios pagos em redes sociais ajudam as marcas a atingir objetivos específicos, como aumentar a visibilidade, direcionar o tráfego ou impulsionar as conversões. Para criar publicidade nas redes sociais que realmente converta, a maioria das plataformas oferece diversos formatos de anúncio, como imagem, vídeo, carrossel e Stories. A publicidade em mídias sociais de sucesso exige um objetivo claro, segmentação específica do público-alvo e monitoramento regular do desempenho. Os indicadores de resultado importantes em uma campanha incluem alcance, engajamento, taxa de cliques (CTR) e conversões. Você pode usar ferramentas para medir o desempenho dos seus anúncios com base nessas métricas e refinar as próximas ações. Continue lendo este artigo para saber sobre campanhas pagas nos apps sociais, entender se essa é a tática adequada para o seu negócio, qual deve... --- > If you're using Instagram to generate leads, sales, or newsletter signups, Instagram auto-replies are a smart way to automate your work. Here's how to get started. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/instagram-auto-reply/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_3129126 - Network: Instagram You may have noticed a change in how brands and creators are sending people to off-platform content from Instagram. Rather than pointing users to a “link in bio,” they’re asking people to comment using a specific keyword to get the link. Behind the scenes, they’ve set up a DM Instagram auto-reply feature. It automatically sends the user a link by DM while also posting a public comment acknowledging that the resource has been sent. Source: @Hootsuite This functionality is not available within the Instagram app itself, but it is available in all Hootsuite plans! In this post, we’ll explain why this kind of DM Instagram auto-reply is so effective, and show you how to set up your own DM Automation in Hootsuite. How DM Instagram auto-replies can help your business Generating leads and building your contact list DM Automation is an efficient and effective way to drive targeted leads to gated content and other online resources. For example, Hootsuite’s social team shares templates, reports, and other downloadable resources via auto-reply. When someone comments with a specific keyword, they get a direct link to the asset. They can often see a summary of the content without providing any contact details. But the full resource download is gated, so users have to provide a contact email before gaining full access. They also use keyword-triggered DMs for signups to The Perch newsletter. When someone comments with the designated keyword on a post, they instantly get the signup link in their Instagram inbox. Want... --- > Les outils d’analyse Facebook vous fournissent des informations basées sur des données pour améliorer vos performances sur la plateforme. - Published: 2025-06-04 - Modified: 2025-06-09 - URL: https://blog.hootsuite.com/fr/outils-analyse-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_3121379 - Network: Facebook Les outils d’analyse Facebook se présentent sous la forme de tableaux de bord ou de programmes permettant aux marketeurs et aux petites entreprises de suivre et d’analyser les indicateurs de performance de leurs comptes Facebook. Ces indicateurs comprennent des éléments tels que le nombre de vues, de likes, d’abonnés, d’interactions, de clics et de commentaires. Les données d’analyse Facebook vous fournissent également des informations sur l’audience, vous indiquant par exemple qui voit vos publications ou suit votre compte, ainsi que certaines caractéristiques démographiques. L’examen et l’analyse de vos performances Facebook sont très utiles pour comprendre ce qui marche et ce qui doit être amélioré (difficile en effet d’améliorer ce que l’on n’a pas mesuré). Les 12 meilleurs outils d’analyse Facebook pour 2025 Vous souhaitez connaître vos résultats sur Facebook ? Voici un bref aperçu des meilleurs outils d’analyse Facebook disponibles, en commençant par notre préféré. 1. Hootsuite Bien sûr, nous ne sommes pas tout à fait impartiaux. Mais avec autant de fonctionnalités de premier plan, il est impossible de ne pas inclure les outils d’analyse de Hootsuite dans cette liste. Grâce à ses tableaux de bord personnalisables, ses outils de comparaison intuitifs et ses fonctionnalités d’analyse de l’audience, Hootsuite facilite le partage d’informations et permet d’impressionner les parties prenantes grâce à des rapports d’analyse percutants. Le tableau de bord de Hootsuite étant connecté à tous vos comptes de réseaux sociaux (Instagram, X, TikTok, Pinterest, LinkedIn, Youtube, etc. ), vous pouvez également consulter l’ensemble de vos analyses depuis un seul endroit et... --- > Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/social-seo/ - Categories: Strategy - Tags: Content creation, Social media strategy, Social SEO - Tags: English - : pll_wpml_3117764 Social SEO is the practice of optimizing your social content to help people find you when they search on social media platforms. SEO stands for search engine optimization. Social networks may not technically be search engines — but people are increasingly using them the way they used to use Google. There has been a seismic shift in search behaviors, especially among younger people. Recent research from Forbes Advisor and Talker Research found that Generation Z is 30% less likely to use search engines for brand discovery than Baby Boomers are. Nearly a quarter of people of all ages (24%) said they only or primarily use social media for online search. Among Gen Z, that number rises to 46%. Even more important, 21% of Gen Z starts their brand searches on social media. 44% of Gen Z finds new brands on social media every single day. People are actively using social platforms to look for information. Social SEO helps your content rise to the top of the results. What's the difference between social SEO and social algorithms? We just said that social SEO helps you reach people who are actively searching for content or products like yours on social platforms. They have typed a query into a search bar in hopes of surfacing something specific. On the other hand, social algorithms serve up content to people who are passively scrolling through their social feed. Understanding the algorithms and optimizing for social search are both ways to improve brand visibility and discoverability... --- > Eine Social-Media-Wettbewerbsanalyse hilft Lücken in der Strategie zu identifizieren und allen anderen einen Schritt voraus zu bleiben. - Published: 2025-06-03 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/de/social-media-wettbewerbsanalyse/ - Categories: Strategie - Tags: Social-Media-Analyse, Vorlage - Tags: Deutsch - : pll_wpml_343481 - Topic: Wettbewerbsanalyse Wie könnt ihr der Konkurrenz die Rücklichter zeigen und euch in den sozialen Medien erfolgreich nachhaltig behaupten? Für den Anfang empfiehlt sich eine Social-Media-Wettbewerbsanalyse. Die verrät euch nämlich, wie gut ihr euch gegenüber anderen aus eurer Branche behauptet und zeigt zugleich neue Chancen und potenzielle Gefahren auf. In diesem Leitfaden erfahrt ihr, wie ihr die Performance von Wettbewerbern analysiert und daraus lernen könnt. Wir haben außerdem die besten Tools für eine Social-Media-Wettbewerbsanalyse aufgelistet und stellen euch ein kostenloses Template zur Verfügung, das den Einstieg erleichtert. Wichtige Erkenntnisse Eine Social-Media-Wettbewerbsanalyse hilft dabei, zu verstehen, wie eure Marke im Vergleich zu anderen abschneidet, indem ihr Stärken, Schwächen und Social-Media-Strategien untersucht — so könnt ihr Wachstumschancen, inhaltliche Lücken und aufkommende Bedrohungen erkennen. Der Prozess umfasst vier Schritte: Findet eure wahren Konkurrenten mithilfe relevanter Keywords und Social-Media-Suchanfragen, sammelt Informationen über deren Social-Media-Präsenz und Engagement, führt eine SWOT-Analyse durch, um die Performance zu bewerten, und richtet ein kontinuierliches Monitoring ein, um immer einen Schritt voraus zu sein. Verfolgt Kennzahlen wie Follower-Wachstum, Engagement-Raten, Hashtag-Nutzung und Posting-Frequenz, um eure Leistung zu benchmarken und konkrete Bereiche zu identifizieren, in denen ihr eure Marke verbessern oder differenzieren könnt. Eher ein visueller Lerntyp? Schaut euch unser Video an und erfahrt, wie ihr in nur drei Schritten eine Social-Media-Wettbewerbsanalyse durchführen könnt: Was ist eine Social-Media-Wettbewerbsanalyse? Eine Social-Media-Wettbewerbsanalyse ist eine Analyse eurer Mitbewerber in den sozialen Medien, anhand derer ihr die Stärken und Schwächen der Konkurrenz ermittelt, damit ihr diese mit euren eigenen Stärken und Schwächen vergleichen könnt. Es handelt sich dabei... --- > Contar con las herramientas adecuadas para la gestión de redes sociales te ahorrará muchísimo tiempo, esfuerzo y dinero. - Published: 2025-06-02 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/es/herramientas-de-gestion-de-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2223836 Esta publicación te ayudará a encontrar las herramientas de gestión de redes sociales perfecta para encargarte de la parte de los sistemas. Porque con la herramienta adecuada, puedes simplificar la administración diaria, automatizar tareas tediosas y repetitivas, y dedicar más tiempo a lo que mejor sabes hacer: crear una marca que destaque en redes sociales. También hemos contactado con un par de expertos en redes sociales para que compartan sus consejos. ¿Lista/o? ¡Comencemos Principales aprendizajes La gestión de redes sociales centraliza todas tus actividades digitales. Utilizar una herramienta dedicada permite gestionar varias cuentas (Facebook, Instagram, LinkedIn, etc. ) desde una sola plataforma: planificación, respuestas, análisis... todo se vuelve más fluido y menos consumidor de tiempo. Las herramientas adecuadas te ayudan a ahorrar tiempo y mantenerte organizado/a. Plataformas como Hootsuite o Later ofrecen paneles intuitivos para programar contenido, seguir conversaciones y generar informes detallados sin tener que abrir múltiples pestañas. El análisis del rendimiento se vuelve accesible para todos. Gracias a funciones de informes integradas, incluso las estructuras pequeñas pueden entender qué funciona, ajustar sus estrategias y optimizar su interacción en cada red. Una buena herramienta mejora el equilibrio entre la vida profesional y personal. Al automatizar ciertas tareas (escucha social, respuestas, publicaciones), las herramientas de gestión de redes sociales reducen la carga mental y permiten centrarse en la creación de contenido estratégico y en lo realmente importante. ¡Hola, soy Nikki! Durante los últimos 10 años, he ayudado a todo tipo de marcas, desde startups emergentes hasta nombres conocidos, a aumentar... --- > The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. - Published: 2025-06-01 - Modified: 2025-06-01 - URL: https://blog.hootsuite.com/social-media-scheduling-tools/ - Categories: Strategy - Tags: Social media scheduling, Social media tools - Tags: English - : pll_wpml_2776240 Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because these tools can save you time, streamline your work, and help you grow your social media presence. Of course, we’re partial to Hootsuite. But in this post, we’ll share a complete list of the best social media scheduling tools we think can help businesses with varying needs. What are social media scheduling tools? Social media scheduling tools are software platforms that help you plan and automate your social media posts. Instead of posting in real-time, these tools let you create and schedule content for automatic publication at the optimal time. They save time and help you stay consistent with your social media strategy. Most social media platforms have some basic native scheduling and auto-publishing options. However, third-party tools provide greater flexibility, functionality, and the ability to... --- > Un buen acortador de URL (acortador de enlaces) te permite dos cosas: ahorrar espacio en tus pies de foto y medir fácilmente el desempeño. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://blog.hootsuite.com/es/que-es-un-acortador-de-url/ - Categories: Estrategia - Tags: Creación de contenido, Herramientas de redes sociales - Tags: Español - : pll_wpml_64218 Un acortador de URL es una herramienta que toma una dirección web larga (URL) y la convierte en una mucho más corta. Los acortadores de URL hacen que los enlaces desordenados parezcan más pulidos, lo que es especialmente útil en las redes sociales o en materiales de marketing, donde el espacio puede ser limitado y la presentación importa. Muchos de ellos también ofrecen funciones de seguimiento. Esto significa que pueden decirte cosas como cuántas personas hicieron clic en tu enlace, de dónde procedían los clics e incluso a qué hora se produjeron. En este artículo, compartimos todo lo que necesitas saber sobre el uso de acortadores de URL y por qué deberían formar parte de tu kit de herramientas de redes sociales. También hemos hablado con siete expertos en redes sociales para que nos den consejos sobre cómo sacarles el máximo partido. Puntos clave: Los acortadores de URL transforman los enlaces largos y desordenados en URL ordenadas y manejables. También te permiten seguir fácilmente los clics y las tasas de clics, lo que las hace perfectas para controlar tu impacto en las redes sociales. Con los acortadores de URL, puedes personalizar tus enlaces cortos con nombres de marca o frases únicas. Esto no sólo tiene un aspecto más profesional, sino que ayuda a que tus enlaces destaquen y permanezcan en la memoria de tu audiencia. Muchos acortadores de URL ofrecen la creación de códigos QR. Esto es muy útil para unir las interacciones online y offline, facilitando a la gente... --- > We’re halfway through 2025 — see which social media trends are holding strong, what’s changed, and what still deserves your attention. - Published: 2025-05-29 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/social-media-trends/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2222168 https://youtu. be/wtvnIrriwmw? si=mHXd1q91Ht7iTKn3 No time to read? Check out the audio version of this post. Welcome to social media marketing in 2025, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ demographics and attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social commerce to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your social media content. Psst: Since we're halfway through the year, we’ve refreshed this guide with the latest insights to help you spot which trends are sticking around and which ones are shifting. Mid-2025 update: Were our trend predictions right? Now that we’re almost halfway through 2025, it’s the perfect time to do a pulse check on our social trends and see how they’re tracking. Check out our latest insights to keep your marketing strategy sharp, relevant, and, most importantly, agile: Threads and X are becoming playgrounds for brand experimentation We’ve noticed that brands have been using Threads and X as spaces to experiment with tone, humor, and authenticity. Why? Many organizations just haven’t established clear guidelines for these social media channels (yet), beyond simply aiming to entertain. So this is where they’re ditching polished messaging for unfiltered, real-time social media... --- > LinkedIn para empresas é essencial em uma estratégia de marketing no LinkedIn: fortalece a presença da marca e atrai uma comunidade engajada. - Published: 2025-05-28 - Modified: 2025-06-18 - URL: https://blog.hootsuite.com/pt/linkedin-para-empresas-taticas-ferramentas/ - Categories: Strategy - Tags: Estratégia de redes sociais, Guide - Tags: Português - : pll_wpml_3118845 - Network: LinkedIn Quando pensamos em redes sociais, geralmente as conexões pessoais se destacam, enquanto as marcas ficam em segundo plano. No entanto, no LinkedIn para empresas, o networking corporativo é o foco principal. Ou seja, é o espaço ideal para que negócios de todos os tipos ganhem visibilidade e se engajem de forma estratégica. O marketing no LinkedIn, portanto, exige um manual próprio — com táticas diferentes das usadas em outras plataformas. O LinkedIn é uma rede social conhecida como a preferida dos profissionais de marketing B2B. Porém as marcas B2C também podem ter sucesso utilizando a plataforma. Tudo o que você precisa é de uma estratégia sólida com base no planejamento de objetivos específicos para esta mídia, com tudo alinhado ao seu plano de marketing digital mais amplo. Os mais de um bilhão de usuários do LinkedIn possuem uma renda considerada alta e, por isso, o dobro do poder de compra do público médio on-line. Esse fato torna o app ideal para empresas e profissionais que buscam construir suas marcas, gerar leads e se estabelecer como líderes de pensamento do seu nicho. Resumo do conteúdo Vídeos são destaque no LinkedIn. O número de visualizações semanal dos vídeos aumentou seis vezes entre julho e outubro de 2024. Para profissionais do marketing de mídia social, esse é um indício claro para priorizar conteúdos de vídeo, em especial aqueles concisos, cativantes (tal como o estilo TikTok, clipes sobre os bastidores, etc. ), que chamam atenção e geram engajamento. Preste atenção nos recursos para anúncios... --- > Choisissez les bons outils de gestion des réseaux sociaux et économisez du temps, des efforts et de l’argent pour votre stratégie digitale. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/fr/outils-de-gestion-des-reseaux-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2223836 Le but de cet article ? Vous aider à trouver l’outil de gestion des réseaux sociaux idéal pour s’occuper de l’aspect système. Salut, moi, c’est Nikki ! Depuis dix ans, j’aide toutes sortes de marques – des startups chaotiques aux grands groupes mondialement connus – à développer leur présence en ligne et à créer du lien avec leur public. J’ai également discuté avec plusieurs experts des réseaux sociaux pour vous partager des petits conseils ici et là. Principaux enseignements La gestion des reseaux sociaux centralise toutes vos activités numériques Utiliser un outil dédié permet de gérer plusieurs comptes (Facebook, Instagram, LinkedIn, etc. ) depuis une seule plateforme : planification, réponses, analyses, tout devient plus fluide et moins chronophage. Les bons outils vous aident à gagner du temps et à rester organisé·e Des plateformes comme Hootsuite ou Later offrent des tableaux de bord intuitifs pour programmer du contenu, suivre les conversations et générer des rapports détaillés sans multiplier les onglets. L’analyse des performances devient accessible à tous Grâce à des fonctionnalités de reporting intégrées, même les petites structures peuvent comprendre ce qui fonctionne, ajuster leurs stratégies et optimiser leur engagement sur chaque réseau. Un bon outil améliore l’équilibre entre vie pro et perso En automatisant certaines tâches (écoute sociale, réponses, publications), les outils de gestion des médias sociaux réduisent la charge mentale et permettent de se recentrer sur la création de contenu stratégique et l’essentiel. Au fil du temps, j’ai découvert que, pour toute équipe chargée des réseaux sociaux, la recette... --- > Looking for the best influencer marketing tool? We organized top platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/influencer-marketing-tools/ - Categories: Strategy - Tags: Influencer marketing, Social media tools - Tags: English Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It can be tricky to understand what’s the best option for your brand. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post we’ll talk only about influencer marketing tools. We divide them into categories so you can find the option that best fits your needs. If you’re looking for strategy guidance, check out our full guide to influencer marketing. We've also got some real-world examples of influencer marketing campaigns for inspiration The best influencer marketing tools overall No idea where to start? Here’s a quick overview of the best influencer marketing tools, and what makes each one a good choice. ToolWho it’s forStandout featureLimitationsCostHootsuiteSocial media managers who use influencer marketing as part of a larger social strategy across accountsIndustry-leading social listening tool to identify top creatorsNot a dedicated influencer management toolStarting at $99/monthBrandwatch InfluencePartnership managers or agenciesTop-to-bottom influencer management platform with robust campaign management capabilitiesEnterprise-level solution not suitable for smaller brandsAvailable on requestUpfluenceE-commerce brands running creator or affiliate campaignsEnd-to-end creator and affiliate program management platform with automated toolsMinimum contract of 12 monthsAvailable on requestCreatorIQBrands focused on long-term creator relationshipsCreator management platform with a standout CRMEnterprise-level... --- > Mit Tools zur Social-Media-Stimmungsanalyse lässt sich ermitteln, was eure Zielgruppe wirklich von euch denkt und wie ihr euch verbessern könnt. - Published: 2025-05-27 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/de/social-media-stimmungs-analyse-tools/ - Categories: Strategie - Tags: Social listening, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_344661 Wenn du wirklich verstehen willst, wie deine Marke online wahrgenommen wird, kommst du an Tools zur Social-Media-Stimmungsanalyse nicht vorbei. Es ist hilfreich zu wissen, ob letzte Woche tausend Menschen eure Marke erwähnt haben. Aber im Grunde erfährt man erst dann etwas Sinnvolles, wenn man weiß, wie sie über die Marke gesprochen haben. War die Stimmung insgesamt positiv? Oder deuten zahlreiche Kommentare an, dass eure letzte Marketingkampagne eher ein Flop war? Doch wie sollt ihr das im Alleingang herausfinden? Hunderte von Erwähnungen in diversen sozialen Netzwerken lassen sich nicht manuell finden und überprüfen. Deshalb sind KI-gestützte Tools zur Stimmungsanalyse so unglaublich praktisch. Sie können alle Erwähnungen zu einem Thema in sozialen Netzwerken, Blogs und darüber hinaus in Echtzeit ausfindig machen, die verwendeten Wörter analysieren und euch die Emotionen dahinter verraten. Für diesen Beitrag habe ich eine Reihe der besten Tools zur Stimmungsanalyse getestet. Soviel vorab: in Bezug auf Kosten und Leistungsumfang gibt es große Unterschiede. Anstatt sie hier einfach aufzulisten, sind sie nach den jeweiligen Einsatzgebieten bzw. Zielgruppen unterteilt. Außerdem verrät uns eine erfahrene Social-Media-Expertin ihre Top-Tipps zur Verbesserung der Markenstimmung in den sozialen Medien.   Legen wir los! Was ist ein Tool zur Stimmungsanalyse? Ein Stimmungs- oder Sentiment-Analyse-Tool ist eine Software, mit der ihr die Emotionen, die hinter den Online-Äußerungen über eure Marke stecken, erfassen und analysieren könnt. Anstatt einfach nur die Erwähnungen oder Kommentare zu zählen, messen Sentimentanalyse-Tools die Gefühle, damit ihr entsprechend darauf reagieren könnt. Das Besondere an diesen Tools ist ihr Anwendungsbereich. Sie nutzen KI, maschinelles Lernen... --- > Las herramientas de análisis del sentimiento en redes sociales te ayudarán a saber qué piensa realmente tu audiencia de ti y cómo ser mejor - Published: 2025-05-26 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/es/analisis-de-sentimiento-en-redes-sociales/ - Categories: Estrategia - Tags: Escucha social, Estrategia de redes sociales - Tags: Español - : pll_wpml_344661 ¿Te da curiosidad saber qué piensan realmente las personas de tu marca, productos o campañas? Olvídate del número de seguidores y de las veces que se comparte tu contenido: el análisis del sentimiento en redes sociales es la clave. Saber si mil personas mencionaron tu marca la semana pasada es útil. Pero creo que la verdadera información es saber cómo hablaron de tu marca. ¿Fue positiva la percepción general? ¿O una avalancha de comentarios sugiere que tu última campaña de marketing no estuvo a la altura? El problema es que no puedes buscar y revisar manualmente cientos de menciones en múltiples redes sociales. Por eso las herramientas de análisis del sentimiento con IA son tan geniales. Pueden extraer todas las menciones de cualquier tema en plataformas sociales, blogs y más en tiempo real, analizar las palabras usadas y revelarte la emoción detrás de ellas. Puntos claves ¿Por qué usar análisis del sentimiento en redes sociales? Estas herramientas no solo cuentan menciones, sino que revelan emociones como amor, alegría o enojo detrás de cada comentario sobre tu marca, en tiempo real y desde múltiples plataformas. IA + PLN = insights claveGracias al uso de inteligencia artificial y procesamiento de lenguaje natural, el análisis del sentimiento en redes sociales permite detectar tendencias emocionales, crisis potenciales y oportunidades de engagement que serían imposibles de encontrar manualmente. Hootsuite y Talkwalker, top en 2025Hootsuite destaca por su integración total en la gestión de redes sociales. Talkwalker por su cobertura masiva de fuentes y análisis contextual... --- > Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/manage-multiple-social-media-accounts/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2226313 Managing multiple social media accounts isn’t easy. And, if you’re reading this, you’re probably looking for a better way to do it. Whether you’re running accounts for a brand, an agency, or yourself, keeping everything organized and on track can feel overwhelming, fast. Luckily, there’s some good news! There are proven strategies and smart social media management tools that can make a real difference. In this guide, we’ll show you how to manage multiple social media accounts with less stress and more success, with tips from experts who do it every day. How to manage multiple social media accounts in 10 steps Running multiple accounts doesn’t have to mean running yourself into the ground. With the right setup, you can streamline your workflow, stay consistent across brands, and actually enjoy the creative parts of your job. Here’s how. 1. Create a social media strategy Each account you manage should have its own clear plan. That way, you’re not guessing what to post or who you're talking to. Ask yourself: What’s the goal of this account? (Brand awareness? Customer support? ) Who are we trying to reach? What do we want people to do after seeing our posts? Having a real plan (even a simple one) makes everything else easier. 2. Choose the right platforms for your brand You don't have to be on every single social media site. Focus on the platforms where your audience is and where your content fits best. Quick tips and stats: 82% of B2B brands... --- > Want to build up your YouTube channel? We’ve got 28 top YouTube tips for beginners, intermediate-level users, and experts. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/youtube-tips/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_344099 - Network: YouTube Viewers across the globe are watching more than 1 billion hours of YouTube content every day. If you want your branded content to be in that 1 billion+ hours, you need to focus on creating amazing video content and growing your channel. To help you do that, we’ve put together 28 top YouTube tips that will help you reach a wider audience with your videos. Read on below to find tips catered to beginners, intermediate users, and experts so you can grow your channel no matter what level you’re already at. Let’s get started. 11 YouTube tips for beginners When you’re just creating a new channel, there are a few steps you can take to set yourself up for success. Keep these tips in mind as you start to build out your channel so you can reach as many people as possible with your video content. 1. Pick the right channel name The first thing you need to do is choose a name for your YouTube channel. What’s the perfect way to represent the type of content you plan to create? The perfect YouTube channel name: Has your company or personal name in it Has a word or phrase that categorizes it Is short and easy to say Some channel examples include Abbie Emmons, an independent author who shares content to help others write their first novel, Doctor Mike, as you may have guessed, a doctor who shares medical content, and Yoga With Adriene, a channel that shares full-length yoga... --- > Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/organic-vs-paid-social-media/ - Categories: Strategy - Tags: Social media advertising, Social media strategy - Tags: English - : pll_wpml_2227147 Trying to decide between organic vs. paid social media as a part of your strategy? We’ll let you in on a secret: you’re probably going to want to do a bit of both. Paid and organic social media are two different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of each. Let’s explore organic vs. paid social media, the benefits and drawbacks of each, and how you can choose the right strategy — or seamlessly combine the two for the best results. What is organic social media? Organic social media refers to the free or unpaid content (posts, photos, videos, memes, stories, etc. ) that all users — people and brands alike — share with each other across social media. Examples of organic social media activities include: Sharing regular, non-boosted content to your social media feeds Encouraging your team to share company content on their own feeds (employee advocacy) Engaging with your audience by responding to comments and direct messages in a timely and genuine manner Sharing user-generated content that your community has organically shared with their own followers As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (your “organic reach”) People who visit your social media profile Your followers’ followers (if people choose to share your post) People following any hashtags you use People the algorithm... --- > Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/link-tree-for-instagram/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2770051 - Network: Instagram Ah, Instagram link trees: the perfect solution to Instagram’s restrictive external link policies. The only places you can add links are in Instagram Stories and your bio. Originally, you could only add one link in your bio. Now, Instagram allows up to five. However, link trees remain the best option for designing all-in-one hubs to house all of your preferred links. Moreover, link tree tools also offer features like analytics, payment collection, custom branding and styling, SEO optimization, and more. Keep reading for step-by-step instructions on how to build a link tree for Instagram, plus some expert tips from Eve Lowdon, Account Manager at Wolfdenden Agency, on how to make the most of your link tree. What is an Instagram link tree? An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes multiple links and media. These can include links to your website, store, blog, or any other destination. With some tools, you can also add widgets and rich media, such as contact forms, calendars, embedded social posts, and shoppable feeds. Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate and designed for mobile. Generally, this means using big buttons and minimizing text — when it comes to mobile, less is more. Here’s what @hootsuite’s link tree looks like: How to make an Instagram link tree with Hootsuite In addition to social media management features like scheduling and publishing, analytics, social listening, and... --- > Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! - Published: 2025-05-23 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-media-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_354830 Social media data analytics are a critical tool for social media managers, brands, and those involved in influencer marketing. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them! ), and types of content and analytics platform tools that help them do good work — and easily report on wins through customizable reports. What this post is: A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social networks— or you want to get better at it, and get more out of measuring your performance — this is the guide for you. What this post isn’t: An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the 20+ very best social media analytics tools.   Key takeaways Social media analytics involves collecting and analyzing data from social platforms to measure account performance. It helps marketers understand audience engagement, conversion rates, and customer sentiment, guiding content strategy and audience targeting for paid campaigns. With the right tools and integrations, teams can centralize their insights and enhance decision-making across platforms. There are different ways to use social media data analytics. You can track your own performance, compare your results with competitors, or even see how you stack up against the whole industry so that you can... --- > Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/social-media-manager-interview-questions/ - Categories: Strategy - Tags: Social media career - Tags: English - : pll_wpml_3128672 Getting ready for a social media manager interview? You’ve polished your resume, clicked "Apply," and landed the interview. Congrats! Now, it’s time to prep for the real challenge. A social media manager interview isn’t just about talking through your experience. It’s about showing your know-how and proving you’re the right fit for the role. This guide covers the most common social media manager interview questions and answers, so you can walk in ready to impress. We’ll go beyond the job description, break down what hiring managers are actually looking for, and help you craft responses that feel confident, clear, and natural. Common social media manager interview questions Wondering what types of social media manager interview questions you might come across? Here’s a list of some of the most common, plus tips on how to answer them. 1. What do you think makes a great social media manager? Why they ask: The hiring team wants to know if you see the bigger picture. Posting memes and hashtags is easy, but driving meaningful results takes more. They’re looking for someone who can connect content to business objectives and help the brand grow. Sample answer: "A great social media manager doesn’t just post to post. You’ve got to create content that’s fun, engaging, and useful to your audience, but also make sure it's tied back to real goals like growing followers, getting clicks, or helping sales. The best social content feels effortless, but there’s always strategy (and strong communication skills) behind it. ”... --- > Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/social-video-metrics/ - Categories: Strategy - Tags: Social media analytics, Social video - Tags: English - : pll_wpml_2226792 Tracking social video metrics isn’t just for data nerds anymore. If you’re creating videos for social media, you need to know how they’re performing — and not just at a surface level. Views and likes? Helpful, but they only scratch the surface. To really understand what’s landing (and what’s not), you need to dig into metrics like watch time, shares, and completion rates. These numbers tell you who’s paying attention, where they’re dropping off, and what’s actually driving results. In this post, we’ll break down the most important social video metrics to track in 2025, share expert-backed tips to boost your performance, and show you how social media analytics tools make tracking and reporting on these metrics easy. What are social video metrics and why do they matter? Put simply, social video metrics are the numbers that show how your video content performs on social media platforms. They track how often your videos are watched, how people interact with them, and what actions viewers take after watching — from clicks to shares to conversions. At their best, video metrics don’t just tell you what happened. They show you why. These are the insights that help shape smarter content, better social media campaigns, and a stronger connection with your target audience. Some examples of social video metrics include: View count: How many times your video was played. Watch time: How long people stayed engaged. Engagement rate: How often viewers interacted (likes, comments, shares). Video completion rate: How many viewers watched all... --- > Hoy más que nunca, la gente espera una atención al cliente en redes sociales excepcional. Aquí te decimos cómo lograrlo sin importar tu presupuesto - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/es/atencion-al-cliente-en-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Servicio al cliente - Tags: Español - : pll_wpml_335820 - Network: Commerce La atención al cliente en redes sociales ha cobrado más importancia que nunca. El 81% de los usuarios espera respuestas más rápidas gracias a las nuevas tecnologías, y el 65% las exige cuando gasta más de lo habitual. En un mundo de inflación post-COVID, los clientes siguen siendo cautelosos con sus compras, así que la competencia entre marcas para atraerlos va en aumento. Y, en este contexto, el precio no es el único factor decisivo: el 80% de las personas afirma que la experiencia que ofrece una marca es tan relevante como sus productos o servicios. La atención al cliente en redes sociales es clave para dar forma a esa experiencia con tu organización. Descubre qué esperan las personas de la atención al cliente en 2025, explora qué herramientas facilitan la atención al cliente en redes sociales y aprende consejos para asegurarte de ofrecer una experiencia satisfactoria en cada interacción en redes sociales. Puntos clave Los clientes de hoy esperan un servicio rápido y fluido en redes sociales; el 81% quiere respuestas más ágiles y el 80% afirma que la experiencia de marca es tan importante como el producto. Las empresas que responden rápido (idealmente en menos de 15 minutos) y mantienen una interacción constante en redes sociales están mejor preparadas para generar confianza y construir relaciones duraderas con su audiencia. Los chatbots de IA, las herramientas de escucha social y una bandeja de entrada centralizada permiten automatizar tareas sencillas, responder más rápido y comprender cómo se sienten los clientes... --- > Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/social-media-advertising/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_343374 Social media advertising is a brand's best bet for reaching new audiences (or even their existing followers! ) in 2025. That's because adding a budget to your social strategy guarantees your social content will get in front of the people you want to reach. Plus, you can be very specific about which markets you want to target and how much you’re willing to spend compared to traditional advertising. Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize. Bonus: We've even included expert tips from Hootsuite's own Senior Manager of Paid Social, Cedric Bruce-Kotey. Don't feel like reading? Check out our top strategies and best practices for creating and optimizing GREAT social media ads: https://www. youtube. com/watch? v=b_KZN3Y0KDY Key Takeaways Social media advertising uses paid ads on platforms like Facebook, Instagram, and LinkedIn to target specific audiences more effectively than organic posts. Paid social ads help brands achieve specific goals, like increasing awareness, driving traffic, or boosting conversions. Most social platforms offer a variety of ad formats, including image, video, carousel, and Stories ads. Successful social ad campaigns require a clear objective, specific audience targeting, and regular performance monitoring. Important ad metrics to track include reach, engagement, click-through rate (CTR), and conversions. Use these to measure performance and refine future campaigns. What is social media advertising? Social media advertising is a form of digital advertising in which advertisers pay... --- > Découvrez comment améliorer votre service client sur les réseaux sociaux pour vous faire une réputation en or sans dépenser une fortune. - Published: 2025-05-21 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/fr/service-client-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_335820 - Network: Commerce Le service client sur les réseaux sociaux est extrêmement important. Aujourd'hui plus que jamais. 81 % des clients s’attendent à un service client plus réactif grâce aux nouvelles technologies et 65 % d’entre eux reconnaissent avoir cette attente lorsqu’ils dépensent plus d’argent que d’habitude. Alors que la pandémie de COVID-19 a laissé place à une période d’inflation, les consommateurs continuent de surveiller leurs dépenses et la concurrence entre les marques s’intensifie. Mais si vous pensez que seul le prix influence une décision d’achat, vous faites fausse route. 80 % des consommateurs affirment que l’expérience proposée par une marque est tout aussi importante que le produit ou le service vendu. Votre service client sur les réseaux sociaux aide à façonner cette expérience client. Découvrez ce que les gens attendent d’un service client en 2025 et les outils disponibles pour vous faciliter la tâche. Nous vous confierons également quelques conseils pour réussir votre stratégie de service client sur les réseaux sociaux et garantir à chacun de vos clients une expérience sans pareil. Points clés à retenir Aujourd'hui, les consommateurs estiment qu’un service client sur les réseaux sociaux doit être rapide et fluide ; 81 % souhaitent des réponses plus rapides et 80 % affirment que l’expérience proposée par une marque est tout aussi importante que son produit. Les entreprises qui répondent rapidement (idéalement sous 15 minutes) et interagissent régulièrement avec leurs clients sur les réseaux sociaux sont mieux à même d’inspirer confiance et de nouer des liens durables avec leur public. Grâce aux chatbots alimentés... --- > Uma excelente campanha de marketing de influência envolve criadores com experiência em mídias sociais e valores alinhados à sua marca. - Published: 2025-05-21 - Modified: 2025-06-18 - URL: https://blog.hootsuite.com/pt/marketing-de-influencia-guia/ - Categories: Strategy - Tags: Marketing de influencia - Tags: Português - : pll_wpml_2226803 O marketing de influência, também conhecido como marketing de influenciadores, conteúdo de marca ou campanha com criadores, é uma maneira infalível de expandir o alcance da sua marca nas mídias sociais. Não existe um único caminho para o sucesso dessa estratégia, mas se você seguir com o planejamento adequado e uma boa pesquisa, o resultado positivo é praticamente certo. Nós vamos te guiar em como fazer uma campanha de influenciadores de mídia social funcionar para você, utilizando exemplos de uma das ações de marketing digital do Hootsuite bem-sucedidas. Principais aprendizados O marketing de influência é um mercado em rápido crescimento, com a Statista projetando que ele alcançará US$ 32,55 bilhões globalmente até o final de 2025, o dobro do valor de 2021. Escolha o tipo certo de influenciador — de nano a mega — com base nos objetivos da sua campanha para maximizar o ROI por meio de alcance segmentado e engajamento autêntico. Evite armadilhas alinhando suas colaborações com influenciadores aos valores e expectativas centrais do seu público. Defina metas claras para a campanha e acompanhe indicadores-chave de desempenho, como conversões e taxas de engajamento, para garantir sucesso mensurável e um forte retorno sobre o investimento. Aposte em tendências emergentes, como influenciadores de IA e formadores de opinião no LinkedIn, para manter sua estratégia inovadora e relevante em 2025. O que é marketing de influência? Simplificando, um influenciador é alguém com poder de influência em outras pessoas. O marketing de influenciadores é uma estratégia de divulgação de serviços ou produtos... --- > Schreibblockade?? Diese Liste mit ansprechenden Social-Media-Content-Ideen hilft euch auf die Sprünge, wenn euch gerade gar nichts einfällt. - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/de/social-media-content-ideen-und-beispiele/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_344133 Authentisch sein. Reels posten. Die perfekte Zielgruppe ansprechen. Ein Lamm opfern. Vielleicht haben solche Maßnahmen im letzten Jahr für Aufsehen gesorgt, aber jetzt läuft das nicht mehr. Über die Hälfte (55 %) der Gen Z ist nahezu „ständig online” — und ich denke mal, Millennial-Oldies wie ich sind da nicht viel anders. Mit anderen Worten: In den sozialen Medien tritt man sich heute gegenseitig auf die Füße.   Es reicht nicht aus, regelmäßig zu posten, Reels-Übergänge zu meistern, bei TikTok einzusteigen oder zu tracken, was alle anderen tun. Um in diesem Jahr zu wachsen, müssen Marken originell, sympathisch und nutzwertig sein.   Wenn ihr nichts von alldem vorweisen könnt, findet ihr hier 22 Ideen für Social-Media-Content, der dafür sorgt, dass man euch wahrnimmt. (Scherz beiseite. Natürlich seid ihr bereits großartig, und diese Ideen machen euch nur noch besser. ) 22 kreative Social-Media-Content-Ideen für Marken 1. Verwendet Original-Audio in Reels Das ist schon seit geraumer Zeit eine klassische Instagram-Growth-Strategie: Einen trendigen Reels-Audioclip finden, ein Reel erstellen, tausende neuer Follower gewinnen und das Ganze wiederholen. Doch diese Zeiten sind vorbei. Ja, ihr könnt noch immer ein Voiceover von Michael aus The Office verwenden, und ja, das kann euer Instagram-Wachstum ein wenig steigern. Aber jetzt dreht sich alles um Originalton. Denkt euch stattdessen ein paar witzige Sketche aus, sprecht etwas persönlich ein, oder probiert es mit dem Einfachsten: beantwortet die Fragen eurer Kunden. Der Einsatz von O-Tönen in Reels ist nützlich, um: die Leute länger bei der Stange halten, weil sie wissen wollen,... --- > No dejes que el bloqueo mental te desanime. Tenemos 246 ideas de descripciones de TikTok que le darán un toque especial a cualquier video. - Published: 2025-05-19 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/es/descripciones-de-tiktok-funcionan-muy-bien/ - Categories: Estrategia - Tags: Strategy, TikTok - Tags: Español - : pll_wpml_3119176 - Network: TikTok Un gran video de TikTok merece una descripción igual de increíble. Las descripciones de TikTok hacen más que simplemente llenar el espacio: agregan personalidad, fomentan la interacción e incluso pueden ayudar a que tu contenido llegue a una audiencia más amplia. Hay muchas formas de lograr una descripción perfecta para TikTok, ya sea que uses una frase ingeniosa, una frase de tendencia o algo breve y dulce. Si no estás seguro de qué escribir, no te preocupes, aquí te ayudamos. Esta guía está repleta de más de 246 ideas de descripciones para TikTok para cada estado de ánimo y ocasión, para que puedas pasar menos tiempo sobrepensando y más tiempo creando contenido que resuene con tu público objetivo. Para ayudarte a crear las mejores descripciones de TikTok, hablamos con Lexi Triforo, una social media manager independiente, que compartió sus consejos de experta tras más de 5 años administrando cuentas de TikTok. Puntos claves Usa de 3 a 5 hashtags específicos para mayor alcance: Incorpora de 3 a 5 hashtags relevantes y específicos de tu nicho en cada descripción de TikTok para mejorar la descubribilidad sin saturar a los espectadores. Utiliza Creator Search Insights de TikTok para identificar hashtags en tendencia, asegurándote de que tu contenido se alinee con temas actuales para aumentar la visibilidad en la página Para Ti (FYP). Crea descripciones atractivas y relevantes: Elabora descripciones cortas y creativas usando formatos como POV, preguntas que inviten a comentarios o frases ingeniosas que se relacionen directamente con el contenido del... --- > Conoce las estadísticas de Facebook esenciales para elaborar una estrategia inteligente y crear informes, presentaciones y mucho más. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/es/estadisticas-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_342958 - Network: Facebook Para desarrollar (o actualizar) una estrategia de marketing exitosa en Facebook, es necesario comprender qué está ocurriendo en la mayor red social del mundo en estos momentos. Esta recopilación de datos demográficos, parámetros de referencia, información sobre uso y estadísticas de marketing de Facebook para 2025 es una excelente ayuda para que aproveches al máximo esta plataforma que llega a miles de millones de personas en todo el mundo. Para empezar, he aquí algunas tendencias que observamos en los datos: Lo que nos dicen estas estadísticas Con más de 3000 millones de usuarios activos mensuales, Facebook sigue siendo la red social más utilizada. Sin embargo, la interacción es relativamente baja, lo que significa que las marcas deben centrarse en formatos de contenido que fomenten la interacción, como los Reels, los álbumes y los Grupos, en lugar de depender únicamente de las publicaciones en el Feed. Aunque el público de Facebook es ligeramente mayor, los Millennials y los adultos jóvenes (18-29 años) siguen siendo muy activos en la plataforma. Sin embargo, interactúan más a través de Marketplace, Grupos y Reels que con las tradicionales actualizaciones de estado o publicaciones de enlaces. Mientras tanto, el uso por parte de los adolescentes ha disminuido significativamente. Facebook sigue siendo una plataforma impulsada por las relaciones, en la que los usuarios conectan principalmente con amigos, familiares y comunidades con intereses compartidos. Las marcas que se centran en el comercio social, aprovechando el Marketplace y la orientación personalizada de los anuncios, pueden obtener el mayor retorno... --- > A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/competitive-analysis-on-social-media/ - Categories: Strategy - Tags: Social media analytics, Template - Tags: English - : pll_wpml_343481 Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step process: find your true competitors using relevant keywords and social searches, gather intel on their social presence and engagement, run a SWOT analysis to benchmark performance, and set up ongoing monitoring to stay ahead. Track metrics like follower growth, engagement rates, hashtag use, and post frequency to benchmark your performance and uncover specific areas where you can improve or differentiate your brand. How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats. This guide will teach you how to analyze — and learn from — competitor performance. We'll also list the best social media competitive analysis tools and give you a free template to help you get started. More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps: What is a social media competitor analysis? A social media competitor analysis is an analysis of your competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results... --- > Prêt à exploiter tout le pouvoir des vidéos courtes (ou longues) ? Découvrez comment créer une chaîne YouTube et lancer votre propre compte. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://blog.hootsuite.com/fr/comment-creer-une-chaine-youtube/ - Categories: Stratégie - Tags: Marketing des réseaux sociaux, Stratégie de réseaux sociaux, Vidéo - Tags: Français - : pll_wpml_340683 - Network: YouTube Une vidéo YouTube tourne en arrière-plan pendant que vous lisez cet article ? On vous rassure, vous êtes loin d’être un cas isolé : les internautes regardent 1 milliard d’heures de contenu sur YouTube chaque jour (impressionnant, non ? ). Cela fait les choux gras des personnes qui ont compris comment créer une chaîne YouTube (et comment réussir sur la célèbre plateforme de vidéos). Avec des millions d'utilisateurs actifs et des possibilités infinies pour interagir avec un nouveau public, YouTube est peut-être la nouvelle plateforme dont votre marque a besoin. Heureusement, créer une chaîne YouTube n’est pas compliqué. Dans cet article, nous vous guiderons étape par étape. Évidemment, créer une chaîne YouTube qui cartonne est une autre paire de manches, mais ne vous inquiétez pas : nous avons pensé à ça aussi ! Alors n’attendez plus et poursuivez votre lecture ! Principaux enseignements Créer une chaîne YouTube est simple, mais la personnaliser est essentiel - En quelques étapes via un compte Google, vous pouvez créer une chaîne, mais c’est la personnalisation (bannière, description, URL, sections) qui permet de se démarquer et de bâtir la crédibilité de votre marque. La planification et l’analyse sont clés pour réussir sur YouTube - Grâce à des outils comme YouTube Studio ou Hootsuite, vous pouvez programmer vos publications, optimiser les moments de diffusion et analyser les performances de vos vidéos pour mieux répondre aux attentes de votre audience. Le SEO YouTube est incontournable pour gagner en visibilité - Utiliser les bons mots-clés dans les titres, descriptions, tags, et même dans la vidéo... --- > Sem ideias para a biografia do Instagram? Aprenda a usar a descrição do seu perfil de maneira estratégica para mostrar quem é você. - Published: 2025-05-14 - Modified: 2025-06-18 - URL: https://blog.hootsuite.com/pt/biografia-do-instagram-ideias/ - Categories: Strategy - Tags: Criação de conteúdo, Modelo - Tags: Português - : pll_wpml_342318 - Network: Instagram Se as redes sociais se tornaram uma poderosa ferramenta para conectar o seu negócio com o público, a biografia do Instagram é o cartão de visita da atualidade e decisiva para atrair seguidores. Por isso, criar uma bio coerente e conectada à linguagem do seu público é fundamental.   O desafio é resumir todas as informações relevantes em 150 caracteres e causar uma primeira impressão positiva sobre você ou sua marca.   Principais Aprendizados Destaque o propósito do perfil com palavras-chave relevantes na bio do Instagram. Isso facilita a identificação do posicionamento da marca tanto para o público quanto para o algoritmo da plataforma. Inclua CTAs estratégicos para transformar visitas em ações mensuráveis. Chamadas como “compre agora” ou “fale conosco” aumentam o engajamento e a conversão. Mantenha a bio sempre atualizada com eventos, campanhas e lançamentos recentes. Uma biografia atual comunica dinamismo e reforça a credibilidade do perfil. Utilize emojis, quebras de linha e formatação clara para facilitar a leitura. Esses elementos tornam o conteúdo mais escaneável e reforçam a identidade visual da marca. Direcione o tráfego usando links bem posicionados e integrados à estratégia de conteúdo. A bio pode ser um hub para blog, e-commerce, redes associadas ou formulários de conversão. Por isso, nós trouxemos neste artigo excelentes ideias para a bio do Instagram. Leia aqui e aprenda a destacar seu perfil! O que é uma biografia do Instagram?   A bio do Instagram é o espaço no seu perfil para apresentar de forma rápida aos usuários da plataforma... --- > Roboter-Assistenz gebraucht? Diese 30 Top-KI-Marketing-Tools machen das Social Media Management (und das Marketing generell) so viel einfacher - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/de/ki-marketing-tools/ - Categories: Strategie - Tags: AI, Social-Media-Tools - Tags: Deutsch - : pll_wpml_3131138 Von „Deepseek“ zu „Manus“ in gefühlten 5 Minuten: immer neue AI-Tools drängen in den Markt. Künstliche Intelligenz ist und bleibt ein Top-Thema in den Medien, speziell im Marketing, aber auch in der Politik. Für die einen ein nützliches Werkzeug, für die anderen ein bisschen unheimlich, aber AI ist längst im Unternehmensalltag angekommen. So zählt der KI-Bundesverband bereits über 400 KI-Unternehmen als Mitglieder. Und selbst der „gute alte“ TÜV befasst sich mit der Technologie.   Eine gute Quelle für Informationen rund um die Digitalisierung und KI ist auch der Branchenverband Bitkom, den ihr u. a. auf Facebook findet. Fakt ist: AI-Tools haben die Art und Weise, wie wir arbeiten, längst verändert. Im Marketing entscheidet laut Salesforce State of Marketing Report der Einsatz von KI über die Performance und gilt als Erfolgsfaktor, gerade in Deutschland, wo man in puncto Digitalisierung noch deutlichen Aufholbedarf hat. Neu auf den Plan treten autonome KI-Agenten, die — wenn entsprechend trainiert — uns selbstständig bei spezifischeren und komplexeren Aufgaben helfen können. Für alle, die das genauer wissen wollen: Das Mediennetzwerk Bayern hat ein Glossar über AI-Agents zusammengestellt.   Die Praxis zeigt, dass KI im Unternehmen willkommen ist. So haben auch die von uns befragten Marketingfachleute KI in ihr Content-Team aufgenommen und nutzen diese auch als Sparringspartner, wenn es um Strategieentwicklung geht. Im Bereich Social Media sind KI-Marketing-Tools bereits gesetzt und ständig kommen neue hinzu. Warum das für euch gut ist? Sie helfen uns, unsere Arbeit besser zu machen! Umsetzbare Erkenntnisse Überlegt, wofür ihr KI-Marketing-Tools einsetzen wollt und... --- > Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. - Published: 2025-05-13 - Modified: 2025-06-06 - URL: https://blog.hootsuite.com/social-listening-tools/ - Categories: Strategy - Tags: Social listening, Social media tools - Tags: English - : pll_wpml_3129840 Social listening tools are software platforms that track mentions of your brand, competitors, and keywords across social media and the web. They help marketers monitor conversations in real time, analyze sentiment, and uncover trends — all in one dashboard. In this post, we compare 13 of the best social listening tools to help you find the right one for your team, goals, and budget. What social listening tools can do for your brand Social listening tools track conversations across social media, blogs, forums, and the web, helping you understand what people really think about your brand, competitors, and industry. They’re used for everything from sentiment analysis and trend detection to campaign measurement and crisis management. Psst: Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands. Below, you’ll find a side-by-side comparison of the top platforms — including features, data access, and pricing — to help you find the best fit. Key takeaways Use social listening tools to inform strategy, not just track mentions. Go beyond monitoring brand keywords to uncover audience sentiment, competitive intel, and market trends in real time. Choose a tool that fits your goals, team size, and data needs. Whether you need a free starter tool or an enterprise platform, compare sentiment analysis, real-time alerts, and historical data access before committing. Connect listening insights to measurable business impact. Track share of voice, engagement, and sentiment over time to shape messaging,... --- > If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. - Published: 2025-05-12 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-marketing/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_2226803 https://youtu. be/6dagvKdGBvo No time to read? Check out the audio version of this post. Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing success. Influencer marketing has evolved into a $24-billion industry, with brands of all sizes scrambling to get their products into the hands (and feeds) of content creators. But here's the catch: while every social media manager dreams of partnering with the next big creator, few are doing it effectively. Successful influencer marketing in 2025 isn't spending big on a verified account and hoping for the best. It’s about strategy, authenticity, and mastering the art of measuring ROI. Key takeaways Influencer marketing is a rapidly growing market, with Statista projecting it will reach $32. 55 billion globally by the end of 2025, doubling its 2021 value. Choose the right influencer type, from nano to mega, based on your campaign goals to maximize ROI through targeted reach and authentic engagement. Avoid pitfalls by aligning your influencer collaborations with your audience’s core values and expectations. Define clear campaign goals and track key performance indicators, such as conversions and engagement rates, to ensure measurable success and a strong return on investment. Embrace emerging trends, such as AI influencers and LinkedIn thought leaders, to keep your strategy innovative and relevant in 2025. What is influencer marketing? Influencer marketing is a social media strategy where brands partner with content creators to promote their business to the creator’s engaged audience.... --- > Una colección de plantillas para crear Historias de Instagram para que tu contenido sea muy lindo y llamativo, incluso si no eres diseñador. - Published: 2025-05-12 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/es/plantillas-gratuitas-para-historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Plantilla - Tags: Español - : pll_wpml_354724 - Network: Instagram ¿Quieres que las Historias de Instagram de tu empresa luzcan siempre limpias, elegantes y llenas de estilo? Las plantillas para Historias de Instagram son una excelente opción para lograrlo.   La verdad es que probablemente muchas de tus marcas favoritas ya los usan. Y no es de extrañar que quieran que sus Historias se vean bien: después de todo, cada día interactúan 500 millones de personas con las Historias de Instagram y el 58% de los usuarios dice que su interés por una marca o producto aumentó después de verla en una Historia. Así que si aún no usas este recurso de Instagram para sobresalir, te estás perdiendo de una gran oportunidad.   En este artículo te mostraremos cómo usar plantillas para las Historias de Instagram para sorprender a tu audiencia con tu mejor contenido. Además, hemos incluido un set de 72 plantillas personalizables que mejorarán la apariencia de tus historias al instante. ¿Por qué usar plantillas para tus Historias de Instagram? Aunque las Historias desaparezcan después de 24 horas, pueden tener muchísimas visualizaciones en ese breve lapso de tiempo, como bien lo sabemos gracias a las estadísticas de las Historias de Instagram.   Además, si quieres que tu contenido se quede visible por tiempo indefinido en tus Historias destacadas, con mayor razón deben verse bien, ¿cierto?   Pero más allá de eso, hay muchas otras razones para usar plantillas para tus Historias de Instagram. Mantener un look profesional  Aunque las Historias de Instagram son famosas principalmente por su estética... --- > Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://blog.hootsuite.com/tiktok-algorithm/ - Categories: Strategy - Tags: Content creation, Social media algorithm, Social media strategy - Tags: English - : pll_wpml_2226912 - Network: TikTok https://youtu. be/k563mhUvg3k No time to read? Check out the audio version of this post. TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e. g. , #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025 Report identified micro-virality as an important trend in which brands focus on gaining visibility and traction within their core community. This aligns well with the TikTok algorithm, which is all about building communities of people clustered around shared interests and passions. When you understand both the TikTok algorithm and your own audience, you’re well set up to create content that resonates, gains traction, and leads to real business results. What is the TikTok algorithm? The TikTok algorithm is a proprietary ranking system that determines which TikTok videos to recommend to each user. No two... --- > Veas o no los Me gusta en Instagram, son clave para el algoritmo. Ayudan a que te vean más. Aquí te contamos cómo conseguir más. - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://blog.hootsuite.com/es/mas-gusta-en-instagram/ - Categories: Estrategia - Tags: Interacción en redes sociales - Tags: Español - : pll_wpml_342442 - Network: Instagram Los Me gusta en Instagram (o likes en Instagram) son una de las tres señales principales que el algoritmo de Instagram usa para promover o entorpecer el alcance de tus publicaciones. En pocas palabras, más Me gusta = más alcance. Pero, ¿deberías comprar likes en Instagram? ¿Importa si los ocultas o no? ¿Cómo ayudan los Me gusta a hacer crecer tu cuenta de Instagram? ¿Importan los hashtags populares? Todas las respuestas y cómo conseguir más Me gusta en Instagram a continuación. Conclusiones clave Los Me gusta en Instagram siguen siendo importantes. Son uno de los tres factores principales que el algoritmo de Instagram usa para decidir la repercusión de tus publicaciones. Más Me gusta = más alcance. No compres likes en Instagram (en serio, no lo hagas). El algoritmo de Instagram puede detectar interacciones falsas, y las cuentas marcadas por actividad fraudulenta podrían no recuperarse del todo. Mejor, concéntrate en estrategias de interacción real. ¿Formas fáciles de conseguir más Me gusta? Comparte publicaciones en historias, colabora con creadores, usa publicaciones colaborativas y monitoriza el rendimiento para ver qué funciona (y luego, aumenta la cantidad). ¿Los Me gusta en Instagram siguen siendo una métrica importante? Cuando tu publicación o reel recibe Me gusta, Instagram se da cuenta de dos cosas: 1) a las personas les gusta este contenido (es decir, "Deberíamos mostrárselo a más personas") 2) a qué tipo de personas les gusta (es decir, "A quién deberíamos mostrárselo") Instagram toma esa información, junto con otros factores de posicionamiento, y la... --- > Encontre ideias de nome perfeito para sua marca no Instagram a segundos de distância com o nosso gerador gratuito de nomes de usuário com IA. - Published: 2025-05-07 - Modified: 2025-06-24 - URL: https://blog.hootsuite.com/pt/ideias-de-nomes-para-instagram-gerador-gratuito/ - Categories: Strategy - Tags: Ferramenta gratuita - Tags: Português - : pll_wpml_3126496 - Network: Instagram Você já teve aquela ideia brilhante para uma nova conta no Instagram, mas ficou paralisado na hora de escolher o nome de usuário? Buscar boas ideias de nomes para Instagram é essencial, pois o nome cria a primeira impressão on-line do seu negócio e define o tom do seu perfil. Seja você um entusiasta desenvolvendo uma marca pessoal, um empreendedor de um novo negócio ou simplesmente um usuário criando um finsta, a escolha do seu nome é fundamental para construir presença digital. Neste artigo, reunimos mais de 100 ideias de nomes criativos para Instagram que irão te inspirar. Também pegamos algumas dicas com os especialistas Vanessa Blaho, gerente de mídia social e criadora do @vanessa. eats. prague, e Val Razo, consultor de mídia social, para você escolher um nome para Instagram único e memorável. Descubra aqui as melhores ideias para criar o nome do seu perfil Instagram! Principais aprendizados Um nome estratégico aumenta sua visibilidade. Usar ideias de nome de usuário para Instagram com palavras-chave relevantes melhora seu SEO e facilita ser encontrado pelo público certo. Criatividade diferencia sua marca. Nomes criativos para perfil Instagram ajudam a destacar seu perfil. Misture elementos pessoais, localização ou estilo da sua marca. Evite erros comuns de branding. Sugestões de usernames para Instagram com números aleatórios ou pontuação demais podem parecer pouco profissionais. Prefira nomes claros e fáceis de lembrar. Use geradores para ganhar tempo e se inspirar. Ferramentas de ideias de nome de usuário do Instagram são ótimas para desbloquear ideias e testar... --- > Here are the 12 social media dashboards you need to easily track your performance across channels and get insights on how to grow faster. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/social-media-dashboard/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_3115350 - Network: Hootsuite Key takeaways A social media dashboard brings all your performance metrics into one place, making it way easier to track, analyze, and report on everything from engagement to ROI — across platforms and over time. There’s a dashboard for every goal, whether you want to grow awareness, boost conversions, track employee advocacy, or keep leadership up to date. Just pick the right template and focus on the metrics that matter most to your strategy. Whether you build one from scratch or use a pre-made template, the key to a great dashboard is customization. Focus on the specific goals, platforms, and metrics that matter most to your team so you can take action fast and share results clearly. Social media dashboards help you manage and measure social media performance across all your platforms in one place. From gathering a quick snapshot of likes, comments, and engagement KPIs to advanced campaign performance, social media dashboards highlight key results and make reporting on your success easier and faster. Social media dashboards help you: Create reports in a few clicks: Effortlessly switch between social media dashboards to export all the data and visualizations you need for presentations and reports in minutes, not hours. Make decisions faster: Instantly know what’s working (and what’s not) with AI-enhanced insights, so you can pivot your social media strategy when needed. Tell the complete story: View performance in context with historical data, track progress toward business goals over time, and have the data you need to show progress and... --- > Utilisez les données démographiques de Facebook et ses 3 milliards d’utilisateurs actifs pour créer une stratégie adaptée à la plateforme. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/fr/27-donnees-demographiques-facebook/ - Categories: Stratégie - Tags: Analytique, Facebook - Tags: Français - : pll_wpml_341981 - Network: Facebook - Topic: Analytique Avec un peu plus de 3 milliards d’utilisateurs actifs mensuels, Facebook reste le plus grand réseau social au monde. Mais que savons-nous vraiment des personnes qui se cachent derrière ce chiffre impressionnant ? Avez-vous déjà étudié les données démographiques de Facebook ? Pour vous aider à mieux vous y retrouver, nous avons discuté avec trois experts des réseaux sociaux qui nous ont confié leurs meilleurs conseils pour exploiter ces statistiques Facebook et élaborer une stratégie éclairée. Une stratégie de marketing digital réussie sur Facebook commence par la compréhension du profil démographique des utilisateurs de la plateforme. Maintenant que les choses sont dites, plongeons dans le vif du sujet et examinons les statistiques Facebook et les données démographiques les plus importantes à connaître cette année. Principaux Enseignements Ciblez les tranches d’âge dominantes sur Facebook pour adapter le ton et le format de vos contenus. Les 25-34 ans représentent le cœur de l’audience ; privilégiez un contenu informatif et fiable pour ce groupe. Intégrez les données géographiques pour personnaliser vos campagnes et répondre aux attentes locales. Comprendre d’où viennent vos utilisateurs permet d’ajuster le contenu, la langue et les options techniques. Concevez des formats mobiles engageants en fonction des habitudes d’utilisation de l’application. La majorité des utilisateurs accède à Facebook sur mobile ; adaptez la longueur, le visuel et le message en conséquence. Utilisez les statistiques démographiques pour optimiser le ciblage de vos publicités Facebook. Les meilleurs CTR, CPC et CVR varient selon les secteurs ; exploitez ces données pour maximiser l’efficacité de vos... --- > Nutzergenerierter Content (UGC) — ob Texte, Videos, Bilder oder Reviews — wird von Personen und nicht von Marken erstellt. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://blog.hootsuite.com/de/nutzergenerierte-inhalte-fuer-social-media-wettbewerbe-einsetzen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222624 Ihr habt ein cooles neues Outfit, das ihr der Welt zeigen wollt? Wahrscheinlich macht ihr ein Foto davon und postet es in euren Social-Media-Netzwerken. Möglicherweise habt ihr gerade ein schickes neues Produkt erhalten und möchtet ein Unboxing-Video auf eurem YouTube-Kanal veröffentlichen. Ob es euch bewusst ist oder nicht, beides sind Beispiele für nutzergenerierten Content (User Generated Content, UGC). Laut OMR gilt UGC als digital aufgefrischte Guerilla-Marketing-Taktik für Social Media und als ein Top-Trend für 2025. Nutzer tragen zur Bekanntheit einer Marke bei, indem sie Marken-Content durch eigens generierte Inhalte boosten. Ihr wollt es genau wissen? Kein Problem, wir helfen gerne weiter. Umsetzbare Erkenntnisse Nutzergenerierter Content (UGC) ist eine kostengünstige Taktik, um eure Marke ins Gespräch zu bringen, indem ihr eure Fans und Follower in den Diskurs einbindet. Aber es erfordert Feingefühl und ist kein Freibrief für plumpe Verkaufe oder gar vorgetäuschten UGC-Content! Packt eure UGC-Vorhaben strategisch an. Bevor ihr loslegt und Nutzer motiviert über euch zu posten, solltet ihr diese Taktik in eure Social-Media-Marketingstrategie integrieren und entsprechende Ziele definieren, um Erfolge nachweisen zu können. Behandelt potenzielle UGC-Creators mit Wertschätzung und gebt zurück, was ihr (oft kostenlos) von diesen super-motivierten Marken-Fans bekommt. Tagged ihre Beiträge auf euren Markenseiten, Websites, Review-Pages, etc. Berücksichtigt das Urheberrecht und gebt Credits wo immer ihr könnt. Und jetzt steigen wir ein! In diesem Beitrag erfahrt ihr, was nutzergenerierter Content ist, und noch einiges mehr. Wir erläutern: die Vorteile der Nutzung von UGC in euren Kampagnen wie große und kleine Marken UGC einsetzen praktische Tipps, mit denen... --- > La promoción por parte de los empleados puede ayudar a aumentar el conocimiento de tu marca y la confianza en ella. Aquí lo que necesitas saber. - Published: 2025-05-05 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/es/el-poder-de-los-embajadores-de-marca/ - Categories: Estrategia - Tags: Employee advocacy - Tags: Español - : pll_wpml_337270 Si no estás utilizando la promoción por parte de los empleados, podrías estar perdiendo mucho alcance potencial. ¿Por qué? Tus empleados son uno de tus mayores activos potenciales de marketing. Se trata de posibles influencers y embajadores de marca, que ya están en las redes sociales y que han estado frente a ti todo el tiempo. Sigue leyendo para aprender todo lo que necesitas saber para poner en marcha tu propio programa de promoción. Puntos clave La promoción por parte de los empleados es cuando los trabajadores comparten el contenido de su empresa en sus cuentas personales de redes sociales, amplificando el alcance y la credibilidad de la marca. Los programas de promoción convierten a los empleados en embajadores de la marca, creando una mayor visibilidad, confianza e interacción por parte de nuevos públicos. Las mejores prácticas incluyen crear una cultura positiva en el lugar de trabajo, establecer objetivos claros y recompensar a los empleados por su participación en el programa de promoción. ¿Qué es la promoción por parte de los empleados? Es cuando los empleados comparten los contenidos o valores de su empresa en sus cuentas personales de las redes sociales para dar a conocer la marca y generar confianza. El contenido de promoción puede incluir de todo, desde publicaciones de empleo a artículos de blog, pasando por recursos del sector o lanzamientos de nuevos productos. Fuente: Javier Aceves en LinkedIn Sin embargo, la promoción también puede producirse a través de contenidos originales en las redes sociales. Así es:... --- > Explore 8 real-world influencer marketing campaigns—plus practical tips, examples, and strategies to help your next collab drive real results. - Published: 2025-05-01 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-marketing-campaigns/ - Categories: Strategy - Tags: Influencer marketing, Social media advertising - Tags: English Influencer marketing campaigns are a multi-billion-dollar business, and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creator’s voice and the brand’s goals, and offer real value to the audience. From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. So what does that look like in action? In this post, we’ll break down real-world examples of influencer marketing campaigns that don’t just look good on social — they drive serious results. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting. There’s more than one way to partner with a creator. From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Authenticity wins across all platforms. Today’s social media audiences—especially Gen Z—respond best to influencer content that feels personal, imperfect, and aligned with the creator’s usual voice. Successful influencer marketing is measurable. The most effective campaigns prioritize real-time optimization, audience resonance, and creative freedom—while tracking metrics that matter. You don’t need a massive budget to see big results. Whether you work with micro-influencers, tap into UGC, or use affiliate models, thoughtful partnerships can drive engagement, conversions, and... --- > Whether or not you can see Instagram likes, they're an important signal for the Instagram algorithm. Likes can help your posts get seen — here's how to get more of them. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/instagram-likes/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_342442 - Network: Instagram https://youtu. be/YPAfI3lJ97w No time to read? Check out the audio version of this post. Instagram likes are one of the top three signals the Instagram algorithm uses to promote or hinder your post’s reach. Put simply, more likes = more reach. But should you buy Instagram likes? Does it matter if you hide likes or not? How do likes help grow your Instagram account? Do popular hashtags matter? We've got all the answers, plus how to get more likes on Instagram. Key takeaways Instagram likes are still a big deal. They’re one of the top three factors Instagram’s algorithm uses to decide how far your post will go. More likes = more reach. Don’t buy Instagram likes (seriously, don’t). Instagram’s algorithm can spot fake engagement, and accounts flagged for scammy activity may never fully recover. Focus on real engagement strategies instead. Easy ways to get more likes? Share posts to Stories, work with creators, use Collab posts, and track performance to see what works (then, do more of it). Are Instagram likes still an important metric? When your post or Reel receives likes, it signals to Instagram two things: 1) people like this content (a. k. a. “We should show it to more people. ”) 2) which types of people like it (a. k. a. “Who we should show it to. ”) Instagram takes that information, along with other ranking factors, and uses it to expand the reach of your post. Adam Mosseri explains why Instagram likes matter in 2025... --- > A gestão de mídias sociais não precisa ser difícil. Com estas ferramentas, você ganha tempo, esforço e dinheiro. - Published: 2025-05-01 - Modified: 2025-06-18 - URL: https://blog.hootsuite.com/pt/gestao-de-midias-sociais-ferramentas/ - Categories: Experiments, Strategy - Tags: Gestão de mídias sociais - Tags: Português - : pll_wpml_2223836 Com a ferramenta de gestão de mídias sociais certa, você pode simplificar a administração do dia-a-dia, automatizar tarefas incômodas e repetitivas e ganhar tempo para o que você faz de melhor: criar uma marca que se destaque no mundo digital. Principais aprendizados Planejamento guiado por dados traz mais resultado. Funcionalidades que identificam os melhores horários de publicação com base em KPIs eliminam suposições e aumentam o alcance orgânico. Dashboards personalizáveis focam no que importa. Adaptar as métricas à realidade da equipe economiza tempo e direciona esforços para indicadores que realmente movem a estratégia. Escuta social é um diferencial competitivo. Monitorar conversas em tempo real ajuda a antecipar crises, entender o sentimento da audiência e ajustar campanhas com agilidade. Colaboração integrada acelera entregas. Aprovações por link, comentários diretos e visualizações realistas de feed reduzem ruídos e tornam o fluxo de trabalho mais eficiente. Oi, pessoal! Meu nome é Nikki. Nos últimos 10 anos, eu ajudei todos os tipos de negócios - de startups sem nenhuma experiência a marcas conhecidas - a desenvolverem a sua presença on-line e criarem conexão com a sua audiência. Ao longo dos anos, aprendi que o segredo de uma equipe social de sucesso reside em dois pontos: criatividade e processo. Se alguém do seu time estiver cantarolando músicas atuais na mesa de trabalho ou citando o meme viral mais recente nas reuniões de estratégia, provavelmente você já garantiu a parte da criatividade. Esse post está aqui para te ajudar a encontrar a ferramenta de gerenciamento de redes... --- > Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_336753 Key takeaways Social media marketing is one of the most cost-effective ways for small businesses to build brand awareness, connect with the right audience, and drive real results — even without a big budget. You can start with organic content and gradually add paid strategies like ads or creator partnerships as your business grows. A smart strategy starts with clear goals, a solid understanding of your audience, and a focus on the platforms that make the most sense for your brand. Use tools like social listening and analytics to fine-tune what works, rather than chasing trends or trying to “go viral. ” You don’t need a massive team or fancy tools to succeed — just consistency, creativity, and a little help from free resources. Social media marketing is a valuable way for small and medium-sized businesses (SMBs) to connect with new customers and audiences, increase brand awareness, and even drive e-commerce sales, all at very little cost. More than half (51%) of global consumers discovered a new brand or product on social media in the last six months. And a TikTok-commissioned survey found that 45% of the SMBs that use the platform attribute “a meaningful portion of their business’ success and/or growth” to the platform. Small businesses can get started with social media marketing without any investment other than their time. As you learn what works for your brand, you can make incremental investments to expand your social marketing capabilities. You might incorporate tools to increase efficiency, ads that target... --- > Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/carousel-ads/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3120861 Key takeaways Carousel ads are great for engagement. They consistently outperform static formats across platforms by blending storytelling, interactivity, and extra space for rich content. That makes them a smart choice for driving clicks, conversions, and brand connection. Strategic design = stronger results. The best carousel ads aren’t just a collection of cards—they tell a story, invite interaction, and align tightly with specific goals. From CTA placement to card sequencing, thoughtful choices make all the difference. Test everything (seriously). From the number of cards to copy, CTAs, and even auto-ordering, every element of a carousel ad is a testing opportunity. Lean into experimentation to uncover what resonates best with your audience and makes your budget go further. Carousel ads combine multiple images and/or videos in a single ad on social media. Organically, carousels outperform other content types for engagement on almost every platform. Carousel ads give brands the chance to carry that performance through to a paid social strategy. The carousel ad format is visually engaging and encourages interactivity. It’s also an excellent type for brand storytelling if you use the building blocks of the ad to walk viewers through a product, process, or concept. Perhaps that’s why a recent survey of social media users found that banner or carousel ads were their preferred social ad format. Benefits of carousel ads across networks Across platforms, carousel ads are known for higher engagement, click through, and conversion rates than other ad types. Once users take the time to engage with the... --- > Does posting your Instagram content through a third-party tool hurt your engagement or reach? We tested it! (P.S. The answer is no.) - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/experiment-third-party-scheduling-instagram/ - Categories: Experiments - Tags: Experiments, Social media engagement, Social media strategy - Tags: English - Network: Instagram For social media managers, it's the ultimate urban legend, passed down through whispers and unverified Reddit posts: Using third-party scheduling tools can tank your social engagement. Is a chill running down your spine, or is it just me? It's easy to see how a rumor like this could spread. After spending hours perfecting your content calendar and scheduling everything through a tool like Hootsuite, when you notice a post underperforming, it's only natural to wonder, "Is it my content, or the scheduling tool's fault? " But is this social media urban legend actually true, or is it just another conspiracy theory, like shadowbanning? Only one way to find out: it's time to put this theory to the scientific test. Does using third-party scheduling tools actually hurt your performance on platforms like Instagram? We're about to find out. Hypothesis Instagram posts scheduled through third-party tools will have lower reach and engagement than posts scheduled natively Okay, this isn't necessarily our hypothesis, but it's what the internet has claimed, unsubstantiated, for years. We're big fans of the convenience of social media management tools like the Hootsuite dashboard, so the rumor has been rough to hear. And look, maybe it's not very scientific to admit, but we really hope it's not true. The theory goes like this: Instagram (and other social media platforms) can tell when you're posting through a third-party app and will punish you for not using their native tools by limiting how many people see your content, essentially burying it... --- > Gérer plusieurs comptes Instagram est souvent un véritable parcours du combattant. Voici quelques conseils pour vous simplifier la vie. - Published: 2025-04-30 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_339525 - Network: Instagram Qu’il s’agisse de proposer des lignes de produits dédiées ou de cibler des segments de clientèle spécifiques, les marques ont de nombreuses raisons de créer plusieurs comptes Instagram (et surtout de les gérer efficacement, bien entendu ! ). Principaux points à retenir Les marques créent parfois plusieurs comptes Instagram pour promouvoir des gammes de produits spécifiques, cibler des audiences régionales, améliorer leur image de marque en tant qu’employeur ou effectuer une distinction claire entre leurs identités personnelle et professionnelle. Pour gérer plusieurs comptes sans vous compliquer la vie, définissez des objectifs clairs pour chaque compte et établissez une identité visuelle et un ton distincts (à l’aide de phrases telles que « nous sommes ___, mais pas ___ »). Pour gagner en efficacité, pensez à regrouper la création et la planification de contenu. Des outils tels que Hootsuite peuvent vous aider à optimiser la planification, l’analyse et la gestion de l’engagement sur vos différents comptes. Les responsables de réseaux sociaux expérimentés recommandent d’utiliser un compte provisoire pour tester les publications, en gardant à portée de main les FAQ et les hashtags les plus importants, et en mettant en place une authentification à deux facteurs. Une batterie externe et des projets bien organisés permettent également de réduire le stress lié à la gestion quotidienne de plusieurs comptes Insta. Pourquoi les marques créent-elles plusieurs comptes Instagram ? Aujourd’hui, de nombreuses marques choisissent de créer et gérer plusieurs comptes Instagram pour renforcer leur présence en ligne. Cette stratégie leur permet de mieux segmenter leur audience, d’adapter leur... --- > Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/employee-advocacy-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English Thinking of starting an employee advocacy program? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brand’s social reach through their ready-made social networks. The question is, how will you manage it? I’ve done the whole share a link in Slack and hope people post it thing. There’s no oversight in the process or transparency in the outcomes. I’ve also used and trialed several employee advocacy tools, and the difference is night and day. These applications help get more employees excited about sharing content and make it really easy for everyone involved. They also help you tie your advocacy program directly to business outcomes, which your leadership team will love. Not all employee advocacy tools are the same. So, in this guide, I’ve reviewed eight popular options and organized them for the types of teams they’d work best for. I’ve also asked two experts for tips on getting the most out of your employee advocacy tool. Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer who’s worked with a variety of large and small brands. Best overall employee advocacy tool This is a great place to start if you’re looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Oh, and it doesn’t break the bank. 1. Hootsuite Amplify Having spent some time encouraging team members to share company messages, I can confidently say that employee advocacy... --- > If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/linkedin-statistics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343403 - Network: LinkedIn LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn's impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let's look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. General LinkedIn statistics Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know. 1. LinkedIn turns 23 years old in 2025 LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the initial version in his living room. Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. 2. LinkedIn has 38 offices and more than 18,500 employees LinkedIn maintains a global presence, with more than 18,500 full-time employees working out of offices around the world. 3. LinkedIn offices are present in 38 cities worldwide LinkedIn offices are located in more than 38 cities worldwide, including 11 in the United States. 4. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. Source: LinkedIn 5. LinkedIn made more than $16 billion during the 2024 fiscal year In Q4 of FY2024,... --- > Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_346275 - Network: YouTube If you want to grow your channel organically, getting free YouTube subscribers is critical. Subscribers come with benefits you can cash in on, such as qualifying for the YouTube Partner Program and earning ad revenue. But beyond making money on YouTube, subscribers bump up your play counts, watch time, and engagement. These are all important signals to the YouTube algorithm and an indication that something you’re doing is working. Find out how to get YouTube subscribers (for free! ) using legitimate strategies and expert-backed tips to grow your channel. How to get free subscribers on YouTube: 14 full-proof ways If you’re just starting out, look at our guide to creating a YouTube channel. You should have your channel’s basics in place before diving into the tips below. These practices are the best way to grow your YouTube channel with organic subscribers. But don’t tackle them all at once. Try one of these tips for each new video you post, or implement one or two a week. 1. Ask viewers to subscribe It doesn’t get much easier than this. Sometimes, your audience just needs to be reminded. Though, does asking for the subscription seem too salesy? It can be if you ask too soon or too often. But a quick reminder to subscribe at the end of your video makes it easier for fans to keep up with your work. Remember to demonstrate why your channel is worth subscribing to. Ask for the subscription only after you’ve provided new and useful... --- > The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/best-time-to-post-on-tiktok/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_2771428 - Network: TikTok When is the best time to post on TikTok? Does posting at a particular time or on a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates? We’ve done the research for you and collected data that answers these questions. Read on to find out when to post on TikTok to make sure your content gets picked up by the algorithm and reaches the right people... ... or, for a TL;DR version, find out how to pinpoint your unique best posting time in 4 minutes: https://www. youtube. com/watch? v=ldqxKXGjRFQ&t=1s Is there a best time to post on TikTok? Yes and no. TikTok does a great job of serving each user a highly personalized mix of content on the app’s main interface, the For You page. But usually, videos suggested on the For You page are no older than a couple of days. For best results, you’ll want to post to TikTok when your follower activity is high (aka when your audience is most likely to already be scrolling). Finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online. But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that pleases both the... --- > Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/twitter-analytics-guide/ - Categories: Strategy - Tags: Social media analytics, Social media strategy, Template - Tags: English - : pll_wpml_344064 - Network: Twitter Twitter analytics tells you how your content is performing — what people see, what they click, and what they ignore. If you want to grow on X (formerly Twitter), this data is where you start. And it’s not just numbers. Twitter analytics helps you understand your audience, spot trends, and make smarter choices about what to post next. For Twitter marketers, creators, and social media managers, this kind of insight is essential. Without it, you’re making decisions in the dark. In this guide, you’ll learn how to check your Twitter analytics, which numbers actually matter, and how to use them to grow faster and post better content. What is X (formerly Twitter) analytics? Twitter analytics is a tool that tracks how your content performs on X. It shows key metrics like impressions, engagement rate, profile visits, and follower growth over time. Until recently, this data was free to access. Now, the full Twitter analytics dashboard is only available to X Premium (or X verified) on desktop. That means you'll need a paid account to see your complete analytics history. If you're using the X mobile app, you can still see limited analytics for individual posts — even without Premium. (We’ll show you how to do this later in this blog. ) Here’s what the full Twitter analytics dashboard looks like: How to check Twitter analytics: 2 methods There are two ways to view Twitter analytics: through the native analytics dashboard on X (available only to Premium users), or using a... --- > Wenn ihr euch auf LinkedIn mit eurer Zielgruppe kurzschließen wollt, müsst ihr zunächst verstehen, wie der LinkedIn-Algorithmus funktioniert. - Published: 2025-04-29 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/de/wie-der-linkedin-algorithmus-funktioniert/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354064 Der LinkedIn-Algorithmus funktioniert etwas anders als die Algorithmen der meisten anderen sozialen Plattformen — er ist speziell darauf ausgelegt, die virale Verbreitung von Content zu verhindern. Ja, ihr habt richtig gelesen. Der LinkedIn-Algorithmus ist so konzipiert, dass er die Feeds der Nutzer nur mit den relevantesten professionellen Ratschlägen und Expertisen füllt, was ein vollkommen anderer Ansatz ist, als ihn beispielsweise TikTok verfolgt. Neue Updates des LinkedIn-Algorithmus zeigen, dass es wichtiger denn je ist, sich auf das eigene Expertenwissen zu konzentrieren und mit der eigenen Community zu interagieren. Hier erfahrt ihr, was ihr wissen müsst, damit der Algorithmus im Jahr 2025 für euch arbeitet. Umsetzbare Erkenntnisse Konzentriert euch auf euer Fachwissen. Der LinkedIn-Algorithmus ignoriert Click-Baiting und belohnt Expertise. Arbeitet am Engagement. LinkedIn-Posts, die hohes Engagement zeigen, werden öfter angezeigt, als solche, die in diesem Punkt schwächeln. Nutzt Content-Arten, die am besten performen. Checkt die LinkedIn-Best-Practices (mehr dazu später) und richtet eure Inhalte daran aus. Optimiert euren Content für den LinkedIn-Algorithmus. Vom perfekten Teaser über adäquate Hashtags bis zu den besten Posting-Zeiten und Employee Advocacy: berücksichtigt, was der Algorithmus gerne sieht. Was ist der LinkedIn-Algorithmus? Der LinkedIn-Algorithmus ist ein Empfehlungssystem, das die Beiträge auswählt, die jeder Nutzer in seinem Feed sieht. Die Themen, Leute und Arten von Posts, mit denen sich eine Person am ehesten beschäftigt, bestimmen, wie ihr LinkedIn-Feed aussehen wird. LinkedIn verzeichnet weltweit über eine Milliarde Mitglieder (Tendenz steigend). In den DACH-Ländern hat die Plattform Stand April 2025 über 26 Millionen Mitglieder und wächst auch hier kontinuierlich. Der Algorithmus verarbeitet... --- > If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time! - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-make-money-on-youtube/ - Categories: Strategy - Tags: Social commerce, Social video - Tags: English - : pll_wpml_2224479 - Network: YouTube Spoiler alert: You don’t need a massive audience to make money on YouTube. But you do need to have a strong POV and provide value if you want to draw in viewers (and revenue). YouTube users watch 1 billion hours of content every day. You have to give them a reason to watch your videos, engage, and even subscribe to your channel if you want to be able to monetize your content. Read on, and we’ll lay out 11 ways to earn income from your YouTube channel — whether you’re a brand or creator — complete with expert tips to maximize your revenue. How to make money on YouTube? 11 ways to cash in Here are the best ways to make money on YouTube, whether you’re a small business that wants to generate leads, a brand hoping to increase awareness, or a creator who wants to build an audience. 1. Join the YouTube Partner Program Who can make money from this tactic: Creators, brands, and businesses The YouTube Partner Program (YPP) is the platform’s ultimate monetization solution for creators (brands and businesses are eligible, too). In fact, YouTube has paid out over $70 billion to creators — more than any other platform. YouTube Partners have access to multiple income streams: not just video ads, but YouTube Premium subscription fees, and features that tap your loyal fans’ wallets directly like Super Chat, channel memberships, and the merchandise shelf (more on these later. ) Here are the eligibility requirements for YouTube’s Partner... --- > Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/social-media-healthcare/ - Categories: Strategy - Tags: Healthcare, Original research, Social media strategy - Tags: English - : pll_wpml_344417 The benefits of using social media in healthcare are tangible: 57% of people say a hospital’s social media presence “strongly influences” their choice of where to access healthcare, and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we've included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing. The benefits of social media in healthcare Build a positive brand image Healthcare organizations aren’t usually what most people associate with brands, like remembering a Coca-Cola commercial from their childhood. But brand recognition and perception is even more important for healthcare organizations because a provider-patient relationship centers around trust. Posts demonstrating your values go a long way toward building trust with both prospective patients and employees, like this Reel from St. Jude’s: View this post on Instagram A post shared by St. Jude Children’s Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your region’s population relatively inexpensively. For those in the B2B health space, social media is both a way to promote your products to healthcare organizations... --- > Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/schedule-posts-for-tiktok/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_2774502 - Network: TikTok Want to plan your content ahead of time and have it go live when your audience is most active? Sounds like you need to learn how to schedule TikTok posts (yes, you can do it on mobile and desktop). A TikTok scheduler is perfect for anyone who wants to post content consistently but also has other things going on with their day or maybe even dares to dream about going on vacation occasionally. Luckily, there are a few tools you can use to get your content out there and seen by the people who matter most, even when you’re sipping a Mai Tai by the pool. So what are you waiting for? Read on to find out three different ways to schedule TikToks in 2025. Key Takeaways Scheduling TikTok posts helps you post consistently, especially during peak engagement times, and automates the process, saving you time. You can schedule TikTok posts via TikTok’s video scheduler or Hootsuite. Hootsuite offers more flexibility, like scheduling further in advance, and advanced features like cross-platform analytics. Best practices include optimizing post timing using analytics and maintaining authenticity with trending TikTok content. How to schedule TikTok posts up to 10 days in advance ... with TikTok’s Video Scheduler Looking for a free TikTok scheduler? We've got you covered. Step 1: Log in to TikTok on your desktop Currently, you can’t schedule TikTok posts via the TikTok mobile app. You’ll need to log in to your TikTok account via a web browser to do any scheduling.... --- > These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/healthcare-social-media-benchmarks/ - Categories: Strategy - Tags: Healthcare, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3137707 How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer? It depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors (sorry). But social media benchmarks can help you get pretty close to a more concrete answer. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading for fresh benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Psst: Once you grab your benchmarks, head to our guide to using social media for healthcare marketing to find out how to action these insights. Best times to post on social media for healthcare Below, you'll find recommendations for the best times to post on Instagram, Facebook, and LinkedIn for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, 4 - 6 pm on Tuesdays and Fridays are among the best times for healthcare organizations to post on Facebook. Best time to post on Instagram According to our research, Tuesday and Friday... --- > With an Instagram collab post, two users can share the same post in their own Feed or Reels. Find out how to create your own. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/instagram-collab-post/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2774825 - Network: Instagram Instagram Collab posts offer an effective way for brands to partner with other accounts and reach new audiences. It’s a mutually beneficial feature that allows collaborators to share a single post and earn visibility and engagement from each other’s audiences. This post covers everything you need to know to create an Instagram collab post, including step-by-step guides for setting up collabs, FAQs, and collaboration best practices. Plus, we interviewed a seasoned social expert from Booking. com to uncover the most up-to-date tips for using Instagram collaboration posts in 2025. Key Takeaways An Instagram Collab post is a feature that lets up to 5 accounts co-author a single post — it appears on all their profiles and reaches all their audiences. Co-authoring a post means it shows up on multiple feeds, helping you reach new users and grow your following. Collabs aren’t just for influencers, you can tag employees, sub-brands, or superfans. It’s a great way to build community and boost trust. Keep it real and relatable. Collabs let you show the more human side of your brand — less polished, more personal, and way more engaging. More of a watcher than a reader? Here’s a video that covers all the basics: https://www. youtube. com/watch? v=dcMez6lB0CY What is an Instagram Collab post? An Instagram collab post is a single post co-authored by two or more accounts (up to five total). Collab posts appear on the collaborator’s Instagram profile and in their feed. All co-authors can see a collab post’s performance metrics,... --- ---