Similarweb Academy: Master Your Digital Intelligence

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Similarweb Academy

Our catalog of FREE courses includes e-learnings, videos and live webinars.

Click on a course below to register!

Web Intelligence

In the Web Intelligence section, you’ll learn how to analyze competitors, benchmark your digital performance, and uncover market trends—using Similarweb’s powerful data to make smarter, faster business decisions.

Sales Intelligence

Unlock the full potential of Similarweb Sales Intelligence with our training program. Learn how to find and qualify leads faster, personalize your outreach with actionable insights, and stay ahead of the competition with real-time signals.

Fundamentals of Market Research

This four part series covers the basics of Market Research. Learn when and how to conduct market analysis, competitive benchmarking, and consumer research to grow your business.

SEO Basics for Beginners

Learn everything you need to know to get started with search engine optimization (SEO). This training series is hosted by Gerald Murphy, SEO expert with over ten years of experience in the industry. FREE

Boost Your Paid Search Strategy

Learn the tips and tactics for boosting your online visibility with Similarweb.

Data into Action: Master the Art of Data Storytelling

Learn how to use data to create the perfect pitch by understanding your prospect's business landscape.

Market Research and Audience Behaviors

Leverage Similarweb to understand how your market is being disrupted and make strategic decisions.

Keyword Research: Boost Your SEO with Fresh Data

Learn how to drive SEO growth with the right content and win in your space.

Competitive Benchmarking

Learn how to find the data and insights needed to optimize your online strategy, exceed your targets, and outperform the competition.

Brand Analysis & Protection

Discover how keyword research can help you analyze reputation, sentiment, and popularity around your brand.

Affiliate Marketing and Media Buying

Looking to grow your affiliate marketing and media buying strategy? This comprehensive webinar will walk you through everything Similarweb has to offer to ensure your success.

Uncover Consumer Trends & Behaviors

Uncover the consumer journey from market trends to actual on-site behaviors to determine which products and categories will drive most impact this Black Friday.

Prospecting with Sales Intelligence

Learn how to find and prioritize high-potential prospects using Similarweb. Discover how to build smarter lead lists and focus your outreach where it matters most.

Becoming a Sales Intelligence Admin

Learn how to configure your workspace, connect your CRM, and manage users—so your sellers get the right insights at the right time. Set the foundation for smarter prospecting, faster adoption, and greater impact across your sales org.

Prepare For a Meeting With Sales Intelligence

Learn how to use Similarweb to confidently walk into any sales meeting with insights that matter. Discover how to research your prospect’s digital performance, uncover relevant talking points, and tailor your pitch to their business priorities.

Account Monitoring With Sales Intelligence

Learn how to use Similarweb to stay ahead of changes in your accounts and deepen customer relationships with insights that matter. Discover how to track key digital signals, monitor competitor movements, and uncover growth opportunities—so you’re always ready to add value, reduce churn, and identify upsell potential.

Fundamentals of Market Research Part III: Competitor Benchmarking

In this free course, you'll learn how to use Competitor Benchmarking to outperform your competitors in terms of traffic, engagement and other metrics. You'll also learn how benchmark the different categories and products of your business. Register HERE!

Fundamentals of Market Research Part I: Introduction to Market Research

In this free course, you'll learn the value, concepts and methods of conducting Market Research. Register HERE!

Fundamentals of Market Research Part II: Market Analysis

In this free course, you'll learn how to use Market Analysis to map out your landscape, including your different types of competitors and partners. Register HERE!

Fundamentals of Market Research Part IV: Consumer Research

In this free course, you'll learn how to use Consumer Research to find, reach, target and grow your audience. Register HERE!

Competitor Analysis

Unlock the power of Competitor Analysis. This course shows you how to identify your top competitors, uncover their digital strategies, and track their performance—so you can stay ahead, respond to market shifts, and make smarter, data-driven decisions.

CRM Integration

Connect Similarweb to your CRM to bring powerful digital insights into your sales flow. Learn how to sync data, boost adoption, and give your team the context they need, where they need it.

Set up Sales Intelligence like a pro. This course walks you through the admin essentials—configuring your workspace, managing user access, and customizing settings—so your team can hit the ground running with the insights that drive smarter selling.

API Documentation

Unlock the power of the Sales Intelligence API. This course guides admins through the essentials of API access, setup, and integration—so you can automate workflows, connect systems, and deliver insights at scale.

Fundamentals of Market Research Part III: Competitor Benchmarking

In this free course, you'll learn how to use Competitor Benchmarking to outperform your competitors in terms of traffic, engagement and other metrics. You'll also learn how benchmark the different categories and products of your business. Register HERE!

Fundamentals of Market Research Part I: Introduction to Market Research

In this free course, you'll learn the value, concepts and methods of conducting Market Research. Register HERE!

Fundamentals of Market Research Part II: Market Analysis

In this free course, you'll learn how to use Market Analysis to map out your landscape, including your different types of competitors and partners. Register HERE!

Fundamentals of Market Research Part IV: Consumer Research

In this free course, you'll learn how to use Consumer Research to find, reach, target and grow your audience. Register HERE!

CRM Integration

Connect Similarweb to your CRM to bring powerful digital insights into your sales flow. Learn how to sync data, boost adoption, and give your team the context they need, where they need it.

Set up Sales Intelligence like a pro. This course walks you through the admin essentials—configuring your workspace, managing user access, and customizing settings—so your team can hit the ground running with the insights that drive smarter selling.

API Documentation

Unlock the power of the Sales Intelligence API. This course guides admins through the essentials of API access, setup, and integration—so you can automate workflows, connect systems, and deliver insights at scale.

Fundamentals of Market Research Part III: Competitor Benchmarking

In this free course, you'll learn how to use Competitor Benchmarking to outperform your competitors in terms of traffic, engagement and other metrics. You'll also learn how benchmark the different categories and products of your business. Register HERE!

Fundamentals of Market Research Part I: Introduction to Market Research

In this free course, you'll learn the value, concepts and methods of conducting Market Research. Register HERE!

Fundamentals of Market Research Part II: Market Analysis

In this free course, you'll learn how to use Market Analysis to map out your landscape, including your different types of competitors and partners. Register HERE!

Fundamentals of Market Research Part IV: Consumer Research

In this free course, you'll learn how to use Consumer Research to find, reach, target and grow your audience. Register HERE!

CRM Integration

Connect Similarweb to your CRM to bring powerful digital insights into your sales flow. Learn how to sync data, boost adoption, and give your team the context they need, where they need it.

Set up Sales Intelligence like a pro. This course walks you through the admin essentials—configuring your workspace, managing user access, and customizing settings—so your team can hit the ground running with the insights that drive smarter selling.

API Documentation

Unlock the power of the Sales Intelligence API. This course guides admins through the essentials of API access, setup, and integration—so you can automate workflows, connect systems, and deliver insights at scale.