48 apple story
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Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It launched the personal computer revolution with the Apple II and has since reinvented various electronic devices. Some of its most popular products include the Mac, iPod, iPhone and iPad. Over the years, Apple has evolved from solely producing computers to becoming a leader in consumer electronics through innovative hardware, software and services. It currently operates retail stores worldwide and continues to drive innovation in the industry through unique design and integration of its products and platforms.
48 apple story
- 3. Apple Inc. (previously Apple Computer, Inc.) isan American multinational corporation that designsand marketsconsumer electronics, computer software, and personal computers. AppleInc. ignited thepersonal computer revolution in the1970s with theAppleII and sincethen hasbeen reinventing and innovating not only computers, but also other electronic goodsand services. Thecompany'sbest-known productsincludetheMacintosh lineof computers, theiPod, theiPhoneand theiPad. Asof July 2011, thecompany operates317 retail storesin ten countries,and an onlinestorewherehardwareand software productsaresold. INTRODUCTION
- 4. “Man isthecreator of changein thisworld. Assuch heshould beabovesystemsand structures, and not subordinateto them.” VISION
- 5. “theCompany iscommitted to bringing thebest personal computing, portabledigital music and mobilecommunication experienceto students, educators, creativeprofessionals, businesses, government agencies, and consumersthrough its innovativehardware, software, peripherals, services, and Internet offerings.” MISSION
- 6. Established: on April 1, 1976 Founders: SteveJobs, SteveWozniak, and Ronald Wayne Industry: Key People: Total Revenue: US$ 65.23 billion(FY 2010) Profit: US$ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores COMPANY PROFILE Computer Hardware computer software consumer electronics digital distribution Chairman & CEO : SteveJobs COO & Acting CEO: Tim Cook
- 9. AppleStore (online) App Store Certifications GameCenter iAd iBookstore iTunesSto re iWork.com iCloud STORES AND SERVICES
- 10. Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri SpruceTechnologies ACQUISITIONS
- 11. THE EVOLUTION OF APPLE INC. 2006199719771975
- 12. Apple’shistory startswith thestory of two young and exceptional peoplewho began building acomputer in their garageand launched the microcomputer revolution. It’sthestory of two ‘Steves’:- Stephen G Wozniak and Steven PJobs THE BEGINNING.
- 13. THE BEGINNING Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to createtheir own company. Apple'sfirst headquarter wasthe Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
- 14. APPLE I On1976April 1 – released theAppleI (for $666) and startedAppleComputers. Had 8 KBof RAM It wasbox wood-madewith a basic motherboard inside. Later acassetteinterfaceto enableexternal datastorage wasadded.
- 15. 15 APPLE II In 1977, AppleII was released for $1298 Had color graphics– a first for apersonal computer Originally used an audio cassettedrivefor storage but later it wasreplaced by afloppy disk drive Supported theBASIC program Had 64 KB of memory And with asoftwarecalled VisiCalc which wasApple's "killer application" : a spreadsheet program !
- 16. In 1979 Jobsand someother Appleemployeesvisited theXerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “Theenvironment of thescreen wasgraphically based” with icons, with amousefor pointing at them, windowsand pull-down menus. Thus theuser could ”interact easily with thecomputer without ever typing asingleletter” EXTRA SHOT
- 17. Apple III Released May 1980 Had 128K of RAM Designed for businesses– expensive!! > $4300!!! Had lotsof problems– didn’t do well.. Apple Lisa Released in 1983 Becamethefirst personal computer sold to thepublic with aGUI. Aimed at largebusinesses Commercial failuredueto high pricetag (almost $10,000) and limited softwareit could run OTHER EARLY ENDEAVORS
- 18. LISA 18
- 19. THE LISA
- 20. 20 THE INTRO OF THE MACINTOSH Appleintroduced theMacintosh in 1984 Salesnot initially asstrong as desired Changed with theintro of LaserWriter – first reasonably priced laser printer PageMaker – early desktop publishing package (Thesecapitalized on itsadvanced graphicscapabilities) 128 KB memory Motorola’s68000 CPU Sold for $2495
- 21. EARLY YEARS – COMPUTER COMPARISON Product Cost Storage RAM Year Apple I $666 --- 8 KB 1976 Apple II $1298 Floppy 64 KB 1977 Apple III $4300 (for business) Floppy 128 KB 1980 Apple Lisa $10,000 (for business) Floppy 1 MB 1983 Macintosh $2495 Floppy 128 KB 1984
- 22. 1985: dueto somepower strugglebetween Jobs and then CEO John Sculley, Jobsresignsfrom Apple Computersand started anew company NeXTInc. EXTRA SHOT…
- 23. 23 MACINTOSH PORTABLE Apple’sfirst attempt at a“portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.
- 24. 24 MORE PORTABLE EFFORTS.. PowerBook 100 Released in 1991 40 MB hard drive 8 MB RAM $2500 HelpedAppleto gain some revenue established layout of the laptop computers
- 25. 1991:System 7- upgraded OSwhich added colour to interfacesand new networking capabilities ThePerfo rma linesof Macintosh LC- adisaster Appletastesfailuresof many other productsincluding digital cameras, portableCD audio players, speakers, video consoles, and TV appliances Microsoft gainsmarket with cheap commodity personal computers 1994: Appleallied with IBMand Mo to ro la in theAIM alliance. 1991-’95
- 26. RETURN OF STEVE JOBS
- 27. 1996: acquisition of NEXT Inc. Jo bs back to Appleasan advisor. 1997: Steve Jo bs – theCEO 1997: SteveJobsannounced that Applewould join Microsoft to releasenew versionsof Microsoft Officefor theMacintosh 1997:Appleintroduced theAppleStore+ new build-to- order manufacturing strategy 1998: introduced thenew iMac with Mac OSX. Then cametheiBook, Apple'snew laptop. REBIRTH OF APPLE
- 28. Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0necomputer DESKTOP EVOLUTION The iMac » Released in 2007 RAM: 4 GB 320 GB hard drive
- 29. 30 Product Cost Storage RAM Year Macintosh $2495 Floppy 128 KB 1984 Mac Plus $2600 Floppy 4 MB 1986 iMac $1799 320 GB 4GB 2007 Mac Portable (laptop) $6500 40MB hd 8 MB 1989 Powerbook 100 (laptop) $2500 40MB hd 8 MB 1991 Macbook Air $1799 120GB hd 2GB 2008 LETS HAVE ANOTHER COMPARISON
- 30. EVOLUTION OF OS’S… Mac System 1,2,3,4 (1984-1987) Distinguishablefrom other OSsfrom that erain that they used entirely graphical user interfaces Could only run oneapplication at atime Mac System 5, 6, 7 (1987 – mid 1990’s) Could run multipleapplications Mac OS8 (8.0 – 8.6) (1997) – better filemanagement Mac OS9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OSX (1999 – today) – UNIX based OS 10.0 – Cheetah (‘01) 10.1 – Puma(‘02) 10.2 – Jaguar (’03) 10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08) 10.6 – Snow Leopard (’09) 10.7 – Lion(‘11)
- 32. iPod- THE BLOCKBUSTER On October 23, 2001-the iPod CPU: SamsungARM andApple A4 5 GB hard drivethat put "1,000 songsin pocket” New technology: spintronics Initially , iPod softwareonly worked with Mac OS; from 2nd generation onwards workswith Microsoft Windows also Apple's iTunesStorewas introduced, offering online music downloads for $0.99 asong and integration with theiPod.
- 33. Albert Fert and PeterGruenberg won the2007 Nobel Prizefor physicsfor work that hasallowed hard disksto be mademuch smaller for everything from laptopsto iPods Theprizewasawarded for work on magnetoelectronics, also known asspintronics. It usesthespin of theelectron to storeand transport information instead of theelectrical charge, meaning much moreinformation could bekept in asmaller spacethan before. EXTRA SHOT..
- 34. on January 9, 2007, Jobsannounced that Apple Computer, Inc. would from that point on be known asApple Inc., becausecomputerswereno longer themain focusof thecompany, which had shifted itsemphasisto consumer electronic devices Announced iPhoneand AppleTV SHREDDING DOWN ‘COMPUTER’
- 35. iPhone aconvergenceof an Internet- enabled smartphone and iPod. iOS, (formerly iPhoneOS)- scaled down version of OSX 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
- 36. iPad tablet PC Released onApril 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold morethan 300,000 unitson that day and reaching 500,000 by the end of thefirst week.
- 37. ICLOUD Juneof 2011, Apple unveiled itsnew onlinestorageand syncing servicefor music, photos, files and software -- iCloud
- 38. OS X LION
- 39. PRESENT HITS
- 40. IPHONE4
- 41. IPAD 2
- 43. AND THE UPCOMINGS.. iPhone5 (thisSeptember) iOS5 (thisSeptember) iPad3 (on testing) iPhone-low cost version(on lab)
- 45. Differentiation Strategy Value Creation CORE COMPETENCIES
- 46. DIFFERENTIATION STRATEGY UniqueFeaturesand characteristics CommandsPremium Price High Customer Service Superior Quality Prestige Rapid Innovation
- 47. FF VALUE CREATION PROCESS Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) C o n v e r g e n c e Apple I,II,III Mac
- 48. Branding Innovation Differentiated Product Easeof Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty OnlineSales High PriceProprietary System NicheMarket Cannibalization strengths weaknesses STRENGTHS& WEAKNESSES
- 49. Appleevokesaloyalty from itsworkersthat information only leavesitscampuswhen SteveJobs takesthestageto unveil it. Secrecy at Appleisnot just theprevailing communication strategy, but it isbaked in to their corporateculture. WORK CULTURE
- 51. WHERE APPLE STANDS NOW?
- 52. APPLE TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX ZYNGA EPOCRATES THE WORLD’S MOST INNOVATIVE COMPANIES
- 53. Apple Google Microsoft WORLD’S MOST REPUTED IT COMPANIES
- 54. Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic Apple Microsoft Dell THE CONSUMER ELECTRONICS INDUSTRY OUTLOOK
- 55. LETS HAVE SOME MARKET ANALYSIS
- 56. MARKET SHARE
- 57. MARKET PRICE
- 59. THINK DIFFERENT
- 60. THINK DIFFERENT
- 61. CONCLUSION For35 years Apple has been a trend- settercompany able to foresee the future of domestic computerand consumerelectronics. it will probably continue during the next decades. because theirstrength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..
Editor's Notes
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- #24: First introduction of hard drive! Previously – all storage primarily floppy (there were capabilities for external hard drives – but nothing built in..)