SXSW 2016 takeaways
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The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
SXSW 2016 takeaways
- 1. 10 KEY TAKEAWAYS #havasxsw
- 2. 1DESIGNING WITH A PURPOSE Cause-driven entrepreneurs, companies, and platforms were at the forefront of SXSW. The momentum was spearheaded by Casey Gerald, cofounder and CEO of MBAs Across America, who is shutting his organization down despite its success to move toward an open-source model. Meanwhile, Airbnbâs Steve Selzer sparked an insightful discussion about the future of human-centric design. In a world thatâs becoming more automated and on demand, we need to design positive friction back in to create more authenticity, tolerance, and self-awareness.
- 3. 2GROWTH THROUGH COLLABORATION How do you scale success over time? Capital One gave a frank talk about the importance of communication and constant collision in diffusing issues that might grind a project to a halt. Taking collaboration a step further, Lego and Cartoon Network shared how their partnership spurs product development and marketing on both sides, as they learn from each other (and each otherâs customers). And why wouldnât Googleâs self-driving cars and Trulia partner up to take you around the apartments that youâve marked as interesting? Collaboration between players across industry barriers offers infinite possibilities.
- 4. 3NOT GIVING A F**K Bravery never ceases to inspire. Anthony Bourdain, American chef, author, and TV personality, was upfront about the fact that he doesnât pander to his audience and doesnât create his show Parts Unknown for the fans. When asked in his interview, âWho are you shooting for?â he responded: âWe never think about that. Thatâs the road to madness. Otherwise, every week we would do a show about barbecue. Ideally, people who watched last week should not even be sure they are on the right channel this week.â This approach keeps Bourdain doing things he might not otherwise (like his New York Times bestseller Kitchen Confidential). He offered a powerful reminder that comfort can kill creativityâand that conviction can lead to great ideas.
- 5. 4VIRTUAL REALITY TAKES OVER Virtual reality was everywhere in Austin. The experience, primarily created with 360 cams, is still in its nascent stages. Itâs sometimes buggy, sometimes out of focus, and always requires you to be in a stationary position. But the potential is here for brands looking to innovate with truly immersive experiences. VR has been designed to give users more control over the storyâwhich extends to a larger theme weâve been seeing in the industry. The technology also has implications for anyone dreaming of space travel. NASA and MIT Space Systems Lab are working on a free virtual reality experience of Mars. The team plans to release the collaboration for Oculus Rift, Google Cardboard, and Samsung VR Gear, as well as for iPhone and Android. Down the road, it could help train astronauts, but for now it will help us take a trip of our own.
- 6. 5THE ACCELERATING RATE OF CHANGE The VC Steve Jurvetson gave a mind-blowing talk about something we all feel but canât fully articulate: the rate of change in technology is accelerating. Mooreâs Law of doubling in speed and halving in cost is now considered too slow to explain changes in computing power. Reusable rockets are allowing us to put more low-cost satellites in orbit, which can be used to bring broadband internet to every square inch of the planet. This will bring billions of people online, gaining access to the information and tools that will drive the global economy. And then thereâs quantum computing: with these âscience fictionâ computers processing data at the speed of light, weâll be able to easily solve huge, complex problems, freeing up both time and money to spur innovation.
- 7. 6GOING COGNITIVE From enterprises to governments, everyone is looking to cognitive computing to solve hard problemsâlike business analytics and human immortalityâfaster than brute force computing. Dag Kittlaus, the co-founder of Siri, is currently working on VIV, which aims to be the open cognitive platform for the world, letting you talk to the entire internet and app ecosystem in a natural language. Wired founder Kevin Kelly predicted, âThe next 10,000 startups will be about: take X, add AI.â And Havas client IBM engaged peopleâs imaginations with its Cognitive Studio. The overall consensus: every decision that can be computerized will beâ and weâll continue to release more and more control to our meta-selves, acting in the world on our behalf.
- 8. 7THE FUTURE IS CLOSER THAN EVER Itâs becoming increasingly difficult to differentiate between hype and reality. One thing thatâs very real: self-driving cars. According to the lead engineer of Googleâs self-driving car program, its vehicles have self- driven over 1.3 million miles, the equivalent of 90 years of human driving experience. In fact, the worldâs first fully self-driven cars operate better and safer than a human. And like a human, the more these cars drive, the more they learn and the better they become. Self- driving cars will be on the road and in service in three years, and one of the most likely mass entry points is as a replacement to Uber. But wait, thatâs not all: Get ready for pilotless planes and more automation across the board. The future is right around the corner, and itâs about to unleash shake-ups across human behavior, society, and multiple industries.
- 9. 8SINGULARITY IS ALREADY HAPPENING Will technology eat the world, our jobs, and ultimately us? This was a question asked in many sessions this year. In a sense, the singularity is already happening: the singularity of function for our devices. As product designer, futurist, and inventor Jared Ficklin said: âIt used to be the goal to get one computer into every one home for one thousand dollars. Now the idea is to get one thousand computers into every one home.â Our homes, offices, and wearables are already a web of computers learning about the world and usâand theyâre doing it faster every year. While many speakers emphasized the need to keep tech in check, the overall mood was naturally tech positive. Even as many jobs will become obsolete, weâre quite sure that humans will still find things to do.
- 10. 9YOUR LIFE WITH ROBOTS, EXPLAINED If youâre wondering when the robots are coming, we can tell you now that theyâre already here. In fact, Hilton Hotels has replaced registration desk workers with a robot in a few locations. And this is just the first step toward robots being a part of our everyday life. In fact, this is expected to be a $2 billion industry by 2025. With this rise in robotics, weâll see user experience become a much larger focus in the future. After all, in order to make live- in robots palatable, weâll need to make sure theyâre not annoying the humans. As we continue to bridge the gap between tech and advertising, weâll be able to create better experiences that are valuable, engaging, and potentially life-changing.
- 11. 10CIVIC ENGAGEMENT IN THE 21ST CENTURY Marking the first time in SXSWâs 30-year history that a sitting U.S. president has given a keynote, Barack Obama delivered a riveting talk spanning privacy, internet culture, and the emerging technology thatâs rapidly changing the nation. Obama sought to engage modern digital thinking to drive societal change and solve government issues such as outdated IT infrastructures, voting, and even climate change: âThe reason Iâm here is to recruit all of you. We can start coming up with new platforms, new ideas across disciplines, and across skill sets to solve some of the big problems weâre facing today.â #ThanksObama
- 12. THANK YOU TO OUR THOUGHT LEADERS Toygar Bazarkaya Randi Conner Matthew Drengler Janna Greenberg Maggie Gross Matt Howell Larry Lac Patricia Lopez Hillary Meahl Ambika Samarthya Caitlin Schmidt Sami Viitamaki Kelsee Wadas