Powerpoint
Download as PPT, PDF0 likes225 views
Branding is important for businesses to differentiate themselves from competitors through names, terms, symbols or designs that identify the business. Strong branding helps customers recognize a business and creates associations with slogans or messages that portray what the business stands for. Successful branding requires understanding customers' needs and wants to connect the brand to desirable qualities for the target market.
Powerpoint
- 1. Branding Why is branding important within business?
- 2. What is branding? Branding is a: Name Term Sign, symbol or design Or a combination of all three.
- 3. What does branding do for a business? Branding helps people identify one business from another:
- 4. McDonalds “ I’m Loving It”
- 5. Kentucky Fried Chicken “ Finger Lickin’ Good” “ So Good”
- 6. Nike “ Just Do It”
- 7. Mazda “ Vorsprung durch Technic”
- 9. Strongbow
- 13. Travelodge
- 15. Guinness
- 16. To succeed in branding you must understand the needs and wants of your customers and potential customers.