Nestle ppt
- 2. INDEX COMPANY PROFILE COMPANY TAGLINE PRODUCT DETAILS MARKETING STRATEGY GIFT PACK SWOT ANALYSIS CONCLUSION
- 3. Helps reinforce the message and the recognition of the brand White on a contrast background color which can be slightly altered to suit the packaging of any product N’s stroke covers all the rest of the letters to create unity Letter style is strong and bold representing the strength of its quality Also implies sophistication of its taste through the use of Serif font. The little stroke above the letter E suddenly makes the word café be seen as one separate word The words “NESTLE” combines with the sense of fun and warmth of a “CAFÉ”
- 4. Henri o nestle Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestle's first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestle's relationship with India started in 1912. It began trading as The Nestlé Anglo- Swiss Condensed Milk Company (After India's independence in 1947, the economic policies of the Indian Government emphasised the need for local production. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab.
- 5. Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006. The 8th Factory was set up at Tahliwal, Himachal Pradesh, in 2012.
- 6. About Nestle Nestlé India is a subsidiary of Nestlé . Switzerland. With seven factories and a large number of co- packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.
- 7. Tag line Argentina : “Change the day start within”. Germany : “Give yourself a break”. United state: “The smart choice”. India : “good food good life”.
- 8. PRODUCTS OF NESTLE Milk Products & Nutrition From shelf-stable solution to chilled dairy. Prepared Dishes & Cooking Aids Preparing well balanced meals is a snap with Nestlé. Beverages Drink to an active life with Nestlé Beverages. Chocolates & Confectionery Delighting the senses with a range of tastes and textures.
- 9. Chocolates & Confectionery NESTLÉ KIT KAT NESTLÉ KIT KAT CHUNKY NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE NESTLÉ Milk Chocolate Polo NESTLÉ Éclairs NESTLÉ MILKYBAR Éclairs NESTLÉ MILKYBAR Crispy Wafer
- 11. strategy:- Nescafe employs a “think globally ,act locally” strategy Nescafe coffee is marketed as global brand even through advertisement messages and product formulation very to suit cultural . Nestle uses the most suitable language for advertising in different countries .
- 12. Gift Pack Gift packs or basket of goodies is entering into the era of operation. BOG and gift packs for food & beverages recognizes the importance of crafting and following a comprehensive marketing plan. BOG offers the market a high quality, gourmet gift basket at a reasonable price. In addition to having four stock baskets, BOG will allow customers to customize their own basket from a list of possible ingredients.
- 14. Importance of gift packets in marketing It attracts the customers to a greater extent . It gives a new shape, structure overall we can say a new dimension to the same product.
- 15. SWOT Analysis of Nestle Strength :- BRAND IMAGE Marketing strategies established by the company are innovative and lure customers. Financial, marketing and sales strategies are formulated by gauging the Periodic research carried out to judge market trends.
- 16. Weaknesses :- The target market of Nestle Milk Pack is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium price. It is a main weakness of Milk Pack that there are different companies of milk but the name of nestle Milk Pack is always stand in the last because of low advertising and marketing.
- 17. Opportunities :- To expand the cold dairy products range, Nestlé fruit yogurt is the latest addition to this group. The cold dairy market offers many opportunities for the company which can capitalize these products by banking on its superior quality milk. The coffee brand also offers many opportunities for the company to expand by tuning the taste of the masses towards coffee. Credit policy can be adopted to increase sales
- 18. Threats :- Price fluctuations due to rupee devaluation as raw material are imported. The uncertainty of economic conditions poses a great threat as the major funds invested in the country come from outside India. The present economic crisis in the world, led to the withdrawal of foreign management from the company and the investment has come to a halt. Effect of Seasonality’s upon sales.