Siegel+Gale

branding siegelgale simplicity customer experience marketing siegel+gale alan siegel social media strategic branding firm digital thomas mueller brand simplification brand research brands design b2b touchpoints mobile social media strategy brand promise global brand simplicity index b2b marketing plain language b2c journey map customer experience touch points journey mapping cmo brand strategy simple digital strategy innovation brand communication employee engagement touch points storytelling brand experience adtech naming research interactive ad tech baby boomers david srere pivot conference siegelgale purpose communications customer journey map financial services touchpoint financial services branding brand name brand architecture messaging focus connectivity logo focus summit siegelgale ceo flip cam millenials playstation portable psp millenial generation playstation sony flip engaging with purpose purpose organizational purpose focus interactive summit networking china the economist plain2011 culturecode healthcare health insurance consumer engagement social consumer content paypal uber b2bnow consumers blackberry c-suite martha stewart consumerization irs ibm government ted transparency credit card agreement internal revenue service hospital patients hospitals hospital patient experience mergers and acquisitions anayou branding design simplicitylab environment protection agency epa b2b2c humanizing brands h2h iphone everyday food consumerization of b2b facebook dinner tonight every day food harley-davidson marketeers care support of america business irish social content marketing differentiation brand voice brand messaging brand positioning omni-channel brand investment health insurance brand health insurance branding network culture global health insurance simplification visual identity experience health care nonprofit medical mission sigel and gale start-ups google user experience visual style nest data westjet empathy nike community branding in china robi return on investment roi fact-based branding web design strategic brand platform mra strategic platform market research brite '12 social media marketing baylor health care document design digital experience fedex company promise top brands 2014 fast company values branding best practice branding firm technology brand story technology brand storytelling success irene etzkorn brand story relationships brand stories brand experiences net