Personal Information
Organization / Workplace
Indianapolis, Indiana Area, IN United States
Occupation
Keynote Speaker; Former Sr. Director, Digital Marketing Insight at Salesforce
Industry
Technology / Software / Internet
About
Joel Book is one of the industry’s leading speakers and strategists on digital marketing and customer experience. His career spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management. He has helped hundreds of companies – large and small – learn how to successfully use data, content and digital technology to acquire, serve and retain customers.
Most recently, Book was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget.
Tags
email marketing
social media marketing
digital marketing
mobile marketing
social media
cross-channel marketing
one-to-one marketing
direct marketing
crm
interactive marketing
online marketing
mobile messaging
sms
multi-channel marketing
segment of one
groupon
joel book
exacttarget
email marketing for small business
1to1 marketing
membership marketing
b2b marketing
financial services marketing
customer engagement life cycle
seo
email
mobile
online shopping
website
internet marketing
personalized interaction
salesforce marketing cloud
1:1 marketing
database marketing
See more
Presentations
(29)Likes
(2)Economic and Business Trends Changing the World (Updated)
Kyle Lacy
•
12 years ago
How Smart Brands Use Email Marketing to Fuel Sales and Customer Retention
Joel Book
•
12 years ago
Personal Information
Organization / Workplace
Indianapolis, Indiana Area, IN United States
Occupation
Keynote Speaker; Former Sr. Director, Digital Marketing Insight at Salesforce
Industry
Technology / Software / Internet
About
Joel Book is one of the industry’s leading speakers and strategists on digital marketing and customer experience. His career spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management. He has helped hundreds of companies – large and small – learn how to successfully use data, content and digital technology to acquire, serve and retain customers.
Most recently, Book was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget.
Tags
email marketing
social media marketing
digital marketing
mobile marketing
social media
cross-channel marketing
one-to-one marketing
direct marketing
crm
interactive marketing
online marketing
mobile messaging
sms
multi-channel marketing
segment of one
groupon
joel book
exacttarget
email marketing for small business
1to1 marketing
membership marketing
b2b marketing
financial services marketing
customer engagement life cycle
seo
email
mobile
online shopping
website
internet marketing
personalized interaction
salesforce marketing cloud
1:1 marketing
database marketing
See more