Capozzi Winery

Blogging can help wineries sell more wine and build their brand in two main ways: 1. By interfacing with bloggers, wineries can indirectly increase sales significantly as bloggers write about and spread the word about their wines. Stormhoek saw sales increase five-fold after starting to blog. 2. Blogging builds a winery's brand through word-of-mouth as bloggers write about noteworthy wines and customer service. This raises the winery's profile online where 40% of searches are for products people want to buy. Blogging improves search engine optimization which helps more people find the winery.