Mobideals 2 28 11
Download as PPT, PDF0 likes515 views
The document provides information about mobile marketing and coupons, including: - Mobile coupons allow engagement with consumers throughout the purchasing process. - Benefits of mobile coupons include portability, immediacy, relevance, lower costs, and measurability. - A proposed mobile deals app/website called MobiDeals is described that would allow businesses to create mobile coupons and consumers to search and redeem coupons.
Mobideals 2 28 11
- 1. Local Money Saving Coupons On Your Mobile Phone Coupons With You…… When You NEED them A Whale Of A Deal
- 2. New Customer Acquisition Every business needs new customers In this competitive marketplace the battle for the consumers dollar is hotter than ever! Looking For New Customers? Customer Retention Keep customers coming back
- 3. Mobile Data Source: Advertising Age Digital Marketing Guide 2/10 60% American Wireless Subscribers That Own A Mobile That is Less Than 12 Months Old 93% Of The U.S .Population are Wireless Subscribers (CITA 1/10) 82 Million Mobile Internet Users (Nielsen 1/11) 25% U.S. Households That Are Wireless Only (CITA 1/11) $2.9 Billion Projected amount to be spent on mobile advertising by 2014
- 4. By 2012, an estimated 10 trillion text messages will be sent and delivered globally. Those sure are some busy thumbs . Punchkick Interactive
- 5. In 2012 it is estimated there will be a larger number of smartphones sold than desktop and laptop PCs combined (Coady Diemar Partners - November 2010)
- 6. Texting 200,000 texts are sent each second globally (UN Dec 2010) Web 59% of adults use the internet, email or instant messaging on a mobile phone (Pew 7/10) Phone 2.26 trillion annual minutes of use (CTIA 7/10) The Consumer Is Using The Mobile Phone 16+ Hours A Day
- 7. 1 in 5 Mobile Phone Owners In The U.S. Now Have a Smartphone Consumers are looking for phones that provide a strong foundation for engagement Source: comScore State Of Mobile June 2010
- 8. USA To Add 80Mil New Smartphone Users by Q3 2011
- 9. Mobile coupons allow you to engage with consumers throughout the entire path to purchase - from need identification to brand section in the store
- 10. 89% of Americans used coupons in 2010. 61% of heavy coupon users are women. Affluent consumers—people with household incomes of over $100,000—are twice as likely to use coupons than those in households earning $25,000 or less. Older adults in the 65+ age group are heavy users, as are those in larger households (3+ people), usually families with children. General Market consumers comprise 75% of coupon clippers. Who’s Using Coupons
- 11. Portability - Consumers often forget to bring paper coupons to the store. That problem does not exist in mobile because the phone goes everywhere. Immediacy - Brands and retailers can react quickly and get a coupon literally in the hands of consumers anywhere, anytime. An example is an airline that can match or top a fare offered by a competitor before the buyer reaches for his or her wallet. Relevance - Mobile gives retailers and brands the ability to present relevant and personalized offers to consumers, making them more useful and increasing redemption rates. Cost - By comparison, mobile coupons are much cheaper to produce and distribute than traditional coupons: no paper, printing or mailing costs. Measurability - The more sophisticated mobile coupon solutions offer complete tracking, down to the so-called last mile. This is crucial to understanding which channels are most successful. Drivers For Mobile Coupons
- 12. Over 40% of consumers use coupons to try new products or brands. 41% “make an effort to get to a store before a coupon expires.” 36% will visit a store they don ’t usually shop in “just to use the coupon.” 34% will delay purchases or change their plans to be able to use a coupon. 70% of coupon users intend to continue using coupons as the economy and their personal finances improve. Coupon redemption is expected to grow at 3–5% annually. Coupon Behavior
- 13. Digital Coupons Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%. 30% of customers use their smartphones to research groceries, inspiring growth for mobile and text coupons. 37% of Facebook users join fan pages to receive coupons and promotions; 35% do so to learn about new products.
- 14. MyMobiDeals.com Text mobideals to 46246 Two Ways To Engage Consumers
- 15. APPS Blackberry Android IPhone Windows
- 16. Registration Welcome Screen Register with your phone number Information on how to bookmark MobiDeals (mobile platform specific) REGISTRATION SCREEN
- 17. Registration contains age verification Legal disclaimers Information on how to bookmark MobiDeals (mobile platform specific) AGE VERIFICATION
- 18. Search For Deals By: City Zip Code GPS Radius Launches user to site RETURNING USER SCREEN
- 19. Option to receive deals via email. ADD EMAIL
- 20. Business Search Option Condensed category choices to 9 Super Groups. Click to view category group. SUPER GROUPS
- 21. New view displays number of advertisers in each category instead number of offers. CATEGORY ADVERTISIER PAGE
- 22. Displays number of offers available for that business (instead of displaying each offer). Click on business to view each coupon available. BUSINESS OFFER PAGE
- 23. All offers available for that business are displayed. Business can have up to three offers. Business choose frequency of reset COUPON SELECTION RESET OPTIONS Never Reset – 1x Use Only Monthly – Resets 1 st of each month (1x use per month) Weekly – Resets each Monday (1x use per week) Daily – Resets each day (1x use per day) Evergreen – Never expires (unlimited uses)
- 24. CLICK TO MAP Directions to the business simply by touching “ Click To Map”
- 25. CLICK TO CALL Call the business simply by touching “ Click To Call”
- 26. Share This Deal on Facebook and Twitter SOCIAL MEDIA
- 27. Highlighted Redeem Buttons SELECT TO REDEEM
- 28. Select 2d Barcode to deactivate coupon REDEEM NOW
- 29. Select 2d Barcode will activate “Already Redeemed” Coupon will reset based on business reset choice COUPON DEACTIVATION/RESET Coupon Redemption Page Streamlined
- 30. DEAL OF THE WEEK
- 31. New Listings Super Categories with DEAL OF THE WEEK
- 32. Sample E-Mail Features: Regular price/Discount/Savings Business/Coupon Description Address + Map Phone Number Link to advertiser info Other offers No Need To Print- 2d barcode links to offer on phone! Link to MyMobideals.com
- 33. Deal Of The Week E-Mail Marketing Email Blast sent out each Monday Focus On 1 Mobideal Client In Each Market Deal of the Week - A GREAT deal, different from Mobideal Coupon - Offer must be valid for 7 days
- 34. Communication Is The Key To Success
- 35. WINDOW CLING STICKER POSTER POS POSTER POP Materials
- 36. MobiDeals is a coupon website that is available on the mobile phone or online. Consumers receive money saving coupons on their mobile phone by texting MOBIDEALS to 46246 or logging onto mymobideals.com Its FREE to join and new businesses and coupon offers from businesses in your neighborhood are added frequently. Mobile Redemption Procedure STEP 1 Consumer will present coupons on their mobile phone that look like these. When consumer redeems the coupon cashier presses the CLICK TO REDEEM button. STEP 2 After redeem button is selected a confirmation message is activated. Cashier/Consumer choose if they want to use the coupon now. STEP 3 2d Barcode appears when consumer elects to redeem the coupon. STEP 4 When barcode is clicked an already redeemed message appears. Coupon will reset based upon frequency chosen by business
- 37. Congratulations! Your business has just become part of “Mobideals” the most exciting mobile marketing solution in our city. MobiDeals is a coupon website that can be accessed through the mobile phone or online. Consumers receive money saving coupons on their mobile phone by texting MOBIDEALS to 46246 or logging onto mymobideals.com. Its FREE to join and new businesses and coupon offers are added frequently. Mobideals is a powerful marketing tool that can give your business a competitive edge. ● Develops a loyal customer base targeting existing and new customers ● Creates repeat business with valuable offers from your business Here are some tips for success for creating a mobile branded marketing campaign for your business! 1. EMPLOYEE KNOWLEDGE : Your best marketing tool Make sure all of your employees are aware of our partnership by going over the product and letting them know that they should be on the look-out for consumers using it. We would be happy to assist you in any way necessary! 2. CURRENT CUSTOMER KNOWLEDGE : Build loyalty Make sure your CURRENT CUSTOMERS are aware of your presence on mobideals. You can do this by displaying mobideals-related promotional material that we have provided. In addition you can encourage current customers to “follow” your business by joining mobideals at the register as well as by including a mobideals link on your own facebook page for your business! 3. CURRENT CUSTOMER SIGN-UP leading to NEW CUSTOMER AWARENESS Getting your current customers to sign up and “follow” your business on mobideals will be the fastest way to build customer-loyalty and an even faster way to take advantage of the “viral” and “social media” aspect of the product. 4. CURRENT CUSTOMER AWARENESS : Your best ADVOCATE Think of every current customer as your business ’s best advocate. With mobideals, your current customer can share his experience with your business with all of his/her friends on sites like facebook and twitter! Think of every customer you have as a way to reach 10 times the amount of new customers every day ! Let mobideals allow them to connect through the mobile platform! 5. UPDATING OFFERS : Tracking what “works” It would be a smart practice to update offers every month to test what is driving your current customer back to your business or measure what is leading to new customer acquisition. Include special offers for loyal customers via our “Add to my Favorites” feature. 6. YOUR SOCIAL MEDIA ENHANCEMENT: Make it viral Let mobideals be your mobile entry point into Social Media for your business. Building loyalty with current customers is critical – They will, in turn, be able to share their great experience by returning to your business and sharing your business with their friends using mobideals to connect , interact and transact with your business.
- 38. Coupon Offers BEST PRACTICES Mobideals is the place to find TRUE DEALS!!!. To create a better experience for the end-user and your business it is imperative that you develop an enticing offer. A good offer will benefit the business because people will actually use the coupon!! Offers that have a lot of restrictions become confusing for both the consumer and the employees at the business, thereby creating a bad experience. To ensure that we are providing a valuable tool to both the consumer and the business evaluate the offer: As a consumer Would you use this offer ? Is this really a value? Would you change your favorite (dry cleaner, sandwich shop, salon) because the offer is so good? Are the offers refreshed often so I can look forward to new savings? As a business owner Will this drive sales? Is my offer competitive? Will this provide an ROI? Is this easy to execute at my business? Is this offer competitive to similar businesses?
- 39. Local Money Saving Coupons On Your Mobile Phone Coupons With You…… When You NEED them A Whale Of A Deal