Zapier’s Post

Further expanding on my last post... What are some examples of AI Orchestration, and why do we at Zapier believe this is the era of AI we're moving towards? Let's get specific about what we mean by AI orchestration, because the term gets thrown around like confetti at a tech conference. Here's a real example: A lead fills out your contact form. Traditional automation sends an email notification to sales. AI orchestration does this: Qualifies the lead against your ideal customer profile, enriches it with third-party data, checks for existing relationships in your CRM, routes it to the rep with the best track record for that industry and deal size, personalizes the outreach based on the prospect's digital footprint, schedules follow-ups that adapt based on engagement patterns, and updates your marketing attribution models in real time. All of this happens in seconds, keeping the necessary humans in the loop with approval steps, across multiple systems that are now working together as a single intelligent unit. This isn't automation. It's orchestration. The difference is that individual tools aren't just doing their jobs, they're collaborating to achieve an outcome none of them could reach alone.