Google’s Post

In 2005, the first video was uploaded to YouTube. There was no such thing as a digital content creator let alone a digital creator economy. Fast forward 20 years, and we’re looking at a vibrant ecosystem of creators redefining entertainment, shaping culture, connecting communities, and building businesses. What do the next 20 years look like? We commissioned Public First to ask UK creators what they need to thrive and were blown away by over 10,000 responses. Creators up and down the country who overwhelmingly said that they didn’t feel they had recognition and faced challenges around infrastructure of support around business skills and access to finance: 📉 Only 7% of creators say they receive adequate access to business loans / capital 🎓 Only 17% feel they have access to proper business & technical training 🎬 43% think the value of creators is not recognised by the broader creative industry YouTube we will play our part. We’re launching a Creator Incubator with the prestigious National Film & Television School to deliver the technical skills for the next generation of storytellers. And we will continue our work with Digital Creator Association & Influencer Marketing Trade Body to support the sector. We are also working with the UK Government to ensure this growth sub-sector can make the most of the great initiatives set out in the plan in the Creative Industries sector plan. We look forward to working with Department for Culture, Media and Sport on this work. Thank you to the thousands of creators who took part 👏