ZoomInfo

What's holding your revenue team back? Our latest newsletter breaks down the real reason activity is up but impact is down. The culprit? A bloated, outdated GTM playbook that AI can’t fix, unless you fix the foundation first. We cover: 💡 Key insights from our 2025 Go-To-Market Intelligence Report 📞 Cold call openers that actually work 💬 Real feedback from our favorite ZoomInfo power users Read now and head into H2 with serious momentum 👇

“Don’t call me anymore.” James Buckley, host of the Sell Better Daily Sales Show, breaks down why knowing when not to call is just as important as knowing when to pick up the phone. There’s a big difference between “not right now” and “don’t call me again.” Ignoring it can cost you the relationship — or worse. Cold calling takes grit, but it also requires good judgment.

Want to close a deal 6x faster than usual? 🤝 Kim Singletary, VP at Clearwater Security, did exactly that by leveraging ZoomInfo to pinpoint engagement signals and target the right buyers. By knowing exactly who attended webinars and showed intent, her team turned insights into action, closing a deal in just 30 days instead of the typical 180.

Generative AI is transforming sales and marketing, but without a strong data foundation, you risk supercharging mistakes instead of success. As ZoomInfo CEO and Founder Henry Schuck notes, data integrity isn't just critical; it's foundational. Businesses need accurate, AI-ready data to ensure their AI solutions deliver real value, not costly errors. Ready to future-proof your go-to-market strategy? Start by investing in your data infrastructure. Learn how here: bit.ly/4knU5Rn

That’s a wrap on GTM25! 👏 After unforgettable events in New York, Boston, and London, our GTM25 roadshow has officially come to a close. Hundreds of revenue leaders came together to ask big questions, share bold ideas, and explore what’s next in go-to-market. This wasn’t just a series of events. It was a movement fueled by GTM Intelligence, real-time execution, and the people turning strategy into action. A huge thank you to everyone who joined us along the way!

Reaching out to the most senior decision-maker might seem like the right move, but it's not always the smartest. According to Sell Better’s Will Aitken, there’s real power in starting lower in the org. Build momentum. Find a champion. Gather intel. Then, when the time’s right, bring a strong business case to the final decider. 🤝

Your next best customer is hiding in plain sight. Here's how to find them. Jagannath Ramesh, Senior Product Manager at ZoomInfo, walks through how GTM Studio makes it easy to score, rank, and prioritize accounts using real buying signals. It’s fast. It’s flexible. And it puts your sellers in front of the right people, at the right time. 👇

B2B, meet prime time. 📺 We’re teaming up with MNTN to bring real-time B2B data and buying signals to Connected TV — turning the biggest screen in the house into a demand gen machine. With ZoomInfo powering precise targeting and MNTN delivering performance-driven campaigns, marketers can engage high-intent, in-market buyers exactly when and where it matters. This is more than just impressions. It’s measurable pipeline, fueled by intent and optimized across every screen. This is what happens when GTM intelligence meets execution. 

You don’t need more tools. You need your data to work. 🦾 Jeremy M., Sr. Director of Marketing Ops at Impartner Software, earned trust by validating every lead, enriching every record, and showing Sales exactly where to look. Now his BDRs follow up with confidence because the signals are real and sales-ready. Watch how he operationalized data to drive revenue 👇

Happy ears = lost deals. 🏄🏼♂️ Scott Leese breaks down one of the biggest traps in sales: mistaking enthusiasm for commitment. That moment when your contact is fired up and ready to go back to their team? It feels like a win, but it’s not the finish line. It’s your cue to dig deeper.