Product Labs

🚨 Amazon Just Made a Major FBA Update – And It’s Catching Sellers Off Guard Last week, Amazon rolled out big changes to FBA capacity limits for May and June—and it’s already creating chaos for unprepared sellers. 👉 Capacity limits dropped from 6 to 5 months of expected sales volume. Some sellers lost up to 75% of their FBA space overnight. Previously confirmed limits were revised without warning 👉 Hints of SKU-level restock limits creeping back in (yes, like 2021 👀) With Prime Day just around the corner, the timing couldn’t be worse. 👉 This looks like a hybrid model: account-wide limits + SKU-specific restrictions. Combine that with IPI, sales velocity, and shipment timing, and you’ve got a system where sluggish inventory can tank your ability to restock top ASINs. We’re telling clients: this isn’t about space—it’s about performance. 📦 What we’re recommending right now: Audit slow-moving SKUs immediately Use Amazon DSP to clear out dead stock Submit Capacity Manager requests early Shift long-tail products to AWD Tighten your replenishment cycles Communicate with 3PLs to avoid over-sending Recover every lost dollar via reimbursements #AmazonFBA #ecommerce #PrimeDayPrep #InventoryStrategy #AmazonSeller #FBA2025 #ProductLabs

5+1 Silent Killers of Your Amazon Sales (And no, it’s not just your ads.) Everyone talks about reviews and rankings but the real issues are usually behind the scenes. Here are the overlooked mistakes we see every week: 🟡 Your Listing Looks Fine… Until It’s Suppressed Sometimes a listing gets flagged for missing info (images, category data, random policy triggers). It’s live… until it’s not. 🟠 Backend Keywords: The Lost Traffic Goldmine You’re leaving free traffic on the table if you don’t use backend search terms. 🟢 Low Click-Through Rate (CTR) If no one clicks, nothing else matters. Bad main image, weak title, or off-target pricing? Your first impression is everything on Amazon. 🔵 Mobile Listings That Don’t Work 70%+ of Amazon purchases happen on a phone. If your bullets are unreadable or your images don't resize cleanly, you’re losing shoppers without even knowing it. 🟣 Stockouts Kill Your Ranking Running out of inventory? Congrats, you just handed your competitor your keyword ranking. ⚫ Trusting the Wrong People to Handle Appeals If your appeal is written by someone who isn’t an Amazon policy expert, it's dead on arrival. Every day sellers trust their accounts to consultants recycling bad templates and tossing appeals into the void with no understanding of Amazon’s internal systems. #amaoznfba #ecommerce

Big update from Amazon this week (nope, not just the tariffs): Advertisers just got access to 5 years of purchase history through a new dataset in Amazon Marketing Cloud (AMC). Until now, we could only look back 13 months so spotting this new dataset in the console this week was a nice surprise. To be clear: it’s not a full 5-year view across everything. This is a new, specific dataset focused on order-level purchases—basically, what products people bought, and when. It’s not usable for audience building yet, but Amazon says that’s on the way. The dataset is called Amazon Retail Purchases, and it’s part of AMC’s Paid Features (usually around $500). Why does this matter? With 5 years of data, brands can: • Build stronger customer lifetime value models • Better track new vs. repeat buyers • Understand lapsed customers and seasonal habits • Spot which products bring people into the brand For durable goods or seasonal products this is a huge deal. Thirteen months wasn’t enough to see the full customer journey, but five years is a game-changer.

🚨 BREAKING: Amazon BIDS to Buy TikTok in the U.S. If you thought the ecomm wars were wild before, buckle up. Amazon already owns retail search, product rankings, and marketplace traffic. TikTok is the front door of culture . This is where trends are born, attention is captured, and discovery begins. We work daily to protect brands on Amazon from unauthorized sellers, counterfeits, and gray market chaos and this is a seismic shift. We're talking about a full-circle marketing loop: → Product discovered on TikTok → One-click buy via Amazon → Shipped by Amazon → Influencer gets paid → Data goes back into the machine to start again That’s not just commerce. That’s behavioral commerce at scale. If you're a brand leader and not already asking: ✔️ How do I protect my brand as these platforms merge influence + transaction? ✔️ How do I enforce MAP and reseller policies in this new world? ✔️ How do I adapt now, before this becomes a closed loop? We should talk. Because if Amazon gets top-of-funnel and bottom-funnel control, your brand’s exposure, pricing, and channel strategy are all in play. Let’s stay ahead of it. #brandprotection #ecommerce #amazon #tiktok #unauthorizedsellers #MAPenforcement #channelstrategy #retailwars #digitalcommerce #brandintegrity

Amazon is evolving. Are you ready for what’s next? Recent updates to FBA reimbursement policies mean it’s time to rethink your strategy. With the right plan, you can stay ahead and protect your margins. Here’s what’s changing and how to respond: 🔹 Reimbursements now reflect manufacturing costs Amazon will reimburse based on what it costs you to make a product—not the retail price. That $30 item? Expect closer to $5 back. Accuracy in your cost documentation is now essential. 🔹 Claim windows are shorter The deadline to file most claims has been reduced to 60 days. Staying on top of your shipments and returns is more important than ever. 🔹 Documentation standards are rising Amazon is requiring more detailed documentation—COGS alone won’t cut it. Think invoices, labor, packaging, and freight. 🔹 Diversify your fulfillment options FBA still offers massive reach, but it’s smart to balance it with 3PLs or DTC to reduce dependency and build long-term resilience. 🔹 Act before March 31, 2025 This is your last chance to submit claims under the previous guidelines. Run your audits now and close the loop on any open cases. 🔹 Look ahead, not behind Revisit your pricing strategy, forecast your 2025 margins, and model the impact with tools like 3fin. Staying proactive will pay off. 👉 Are you prepared for the FBA reimbursement policy shift?

🚨 Amazon just launched an AI-powered shopping assistant we all need to pay attention. The new Interests feature uses generative AI to match customers with products they’re already passionate about. Whether it’s “modern black metal wall art” or “travel-friendly skincare under $50,” buyers are now creating hyper-specific prompts (and Amazon is doing the rest). This is a game-changer for product discoverability. Here's what sellers need to think about: ✅Optimize for natural language: Think like your customer. What would they ask for if they were talking to a friend? ✅Get niche: This feature rewards specificity. Tailor your listings and backend keywords for hobbies, aesthetics, price ranges, and materials. ✅Track trends: Start testing different Interest-inspired search prompts and adapt your catalog accordingly. AI is no longer just powering ads, it’s shaping organic product discovery on Amazon. Right now Interests is only available to a subset of U.S. shoppers, but it’s rolling out fast. #AmazonFBA #Ecommerce #AI #RetailInnovation #AmazonSellerTips #ListingOptimization #ShopperBehavior

Amazon is changing the game with Rufus AI, their new AI shopping assistant that’s already impacting how products rank and sell. Rufus doesn’t just look at keywords anymore. It analyzes customer behavior, product detail pages, images, reviews, and Q&A to recommend products based on intent (not keyword stuffing). What this means for you: ✅ Noun Phrase Optimization (NPO) is the future. ✅ Keywords alone won’t rank (your content context matters). ✅ Optimize your images, A+ content, and backend attributes. ✅ Leverage Q&A sections to answer real customer questions Rufus is analyzing. The brands that adapt will win more share of voice and conversions. Those who ignore it will lose rank and sales. If you’re not optimizing for Rufus yet, now’s the time. Amazon is making it clear: AI-driven, intent-based search is the new normal. #Amazon #Ecommerce #AmazonFBA #AI #RufusAI #AmazonSeller #ListingOptimization #AmazonAgency

🚨 Big Changes Coming to Amazon Deal & Coupon Fees – Starting June 2, 2025! Amazon is shaking up how sellers pay for promotions, and the new model could mean way higher costs for those running successful deals. While there’s now a performance-based element, the old flat fees are gone—and that could be a big hit to margins. What’s Changing? 🔹 Lightning Deals: Used to be $150 flat, now it’s $70/day + 1% of sales (capped at $2,000). 🔹 Best Deals: Previously $300 for 7 days, now $70/day + 1% of sales (no cap—costs could climb fast!). 🔹 Coupons: Shifted from $0.60 per unit redeemed to $5 per coupon + 2.5% of sales. 🔹 Prime Discounts: Doubled from $50 → $100 per PED. For low-performing deals, this might save sellers money since fees scale with sales. But if your promotion takes off? Expect to pay much more than before. What Should Sellers Do? 📉 Run shorter, more strategic deals 📊 Test small before committing to big promotions 💰 Plan budgets carefully to avoid profit loss #amazonfba #ecommerce

Product Labs Weekly Amazon Run Down ⬇️ 📦 Amazon’s “Ship Without a Box” Policy Amazon is expanding its efforts to reduce packaging waste, encouraging FBA sellers to participate in its Ships in Product Packaging (SIPP) program. This means: ✅ Products must be tested to withstand shipping without an Amazon box. ✅ Items need to be designed with durable, eco-friendly packaging. ✅ Sellers who comply can reduce fulfillment costs and improve customer experience. 🤖 AI-Generated Product Highlights – Amazon now overlays key product features on gallery images, automatically selecting selling points. Great for visibility, but sellers need to monitor accuracy. 🔥 FBA Inventory Reimbursement Update (Effective March 31) Amazon will now reimburse lost FBA inventory based on your sourcing costs—or estimate them if you don’t provide details. Update your sourcing costs in Seller Central to get accurate reimbursements. 📊 New API Feature: Search Query Performance (SQP) Report As of Feb 26, Amazon added the SQP report to the Selling Partner API. This means more data flexibility for API users and better insights for sellers using automation/custom integrations 📈 Real-Time Sales Dashboard Upgrade Sellers using VC reporting can now see sales by ASIN for their entire catalog, with more detailed lookback windows (2-48 hours). #AmazonSeller #FBAUpdates #EcommerceTips