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Alt Text
Learn what alt text is, why it matters for web accessibility, and how to write effective image descriptions.
Algorithm
An algorithm is a set of rules and calculations that search engines use to determine which web pages to show…
Affiliate
An affiliate promotes other businesses’ products or services in exchange for a commission on sales or leads generated through marketing…
Anchor Text
Anchor text is the clickable text in a hyperlink that connects web pages. Learn how to optimize it for SEO…
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Breadcrumb Navigation
Breadcrumb navigation is a navigation system that shows users their location within a website’s hierarchy, displaying a trail of links.
Broken Link
A broken link occurs when a hyperlink on a webpage points to a resource that is no longer available or…
Backlinks
Backlinks are links from other websites to yours. Learn why they matter for SEO, how they build authority, and how…
Branded Keywords
Master branded keywords with our comprehensive glossary. Discover how brand-specific search terms can boost your SEO.
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Canonical Tag
A canonical tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the preferred version of…
Content Marketing
Content marketing is creating and sharing valuable content to attract and engage a target audience. Discover key benefits and strategies.
Content Management System (CMS)
A content management system (CMS) lets you create, manage & publish digital content easily — no coding needed. Learn more…
Conversion Rate
Conversion rate measures the percentage of users who complete a desired action. Learn how to calculate and improve it for…
Content Delivery Network (CDN)
A CDN is a network of global servers that speeds up content delivery. Learn how it improves load times and…
Customer Journey
The customer journey maps the steps a buyer takes from awareness to purchase. Learn how to optimize it for better…
Core Web Vitals
Core Web Vitals are a set of metrics that Google uses to assess the quality of a webpage's user experience.
Call to Action (CTA)
A call to action (CTA) guides users to take a specific step. Learn how to write CTAs that increase clicks,…
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Guest Post
A guest post is content written for another website to build authority, reach new audiences, and earn backlinks.
Google Knowledge Panel
A Google Knowledge Panel displays key facts about entities in search results. Learn how it works and how to optimize…
Google Search Console (GSC)
Google Search Console is a free tool that helps monitor, maintain, and troubleshoot your site’s presence in Google Search results.
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